SoCal CTO

AUGUST 4, 2011

eCommerce - Is this subscription? Affiliate tracking? Search - is there search? Beyond simple web analytics, what is needed? Questions Developers May Have Forgot to Ask So here are some of the questions that developers may not have thought to ask and a little bit of commentary around each question. Free-trials?

Developer 396

Developer Founder Viral Oauth 396

SoCal CTO

AUGUST 4, 2011

eCommerce - Is this subscription? Affiliate tracking? Search - is there search? Beyond simple web analytics, what is needed? Questions Developers May Have Forgot to Ask So here are some of the questions that developers may not have thought to ask and a little bit of commentary around each question. Free-trials?

Developer 384

Developer Founder Viral Oauth 384

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. The web is changing too fast. Here are ten web analytics ground truths… 1.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Here's why I think you'll love it: Chapter 1 The Bold New World of Web Analytics 2.0. Non-Ecommerce.

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

JULY 12, 2010

That's not including others I actively seek out around the web. Remember I am the creator of the 10/90 rule of investment in web analytics. Add a piece of javascript to your web page (do a View Source on this page to see it), and it will tell you how often your content is being copied. Simple right? First Some Context.

Analytics 96

Analytics Viral Web Mobile 96

Kodorra

NOVEMBER 25, 2018

However, thanks to economy of scale, prices for online venture necessities like web hosting and Internet data have dwindled significantly. Whether it is advertisement model, B2C (Business to Consumer) ecommerce, affiliate or subscription, picking the right choice could determine the rise or fall of your business.

Software Review 45

Software Review Hosting Intellectual Property Naming 45

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking.) That's sucking.

Analytics 99

Analytics Web Campaign PPC 99

The Startup Magazine

JUNE 6, 2021

Come up with a list of things you’re passionate about and use a tool like Keywords Everywhere to see what shows up in the Google search results. Start a video podcast – video podcasts are increasingly popular among modern businesses and can greatly help achieve viral popularity across social media platforms and search engines on the web.

Social Media 173

Social Media Audience Affiliate Startup 173

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). This is the standard attribution model in all web analytics tools. Multi-channel attribution across digital channels.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

JANUARY 18, 2022

Positioning is the reason ConvertKit wins with creators, while Drip is favored in the SaaS and ecommerce market. But you can see from the value proposition on Drip’s homepage that they’re targeting ecommerce, while ConvertKit calls out creators. Consider affiliate and influencer marketing.

Marketing 110

Marketing Product Audience Equity 110

The Startup Magazine

MARCH 6, 2020

If your brand is a lifestyle or eCommerce company, you may want to consider how you can use social media to reach your target market. Affiliate marketing has become incredibly popular in recent years and has been proven to be an effective way to reach consumers, especially those in the Gen Z and Millennial generations. In person.

Social Media 140

Social Media SEO Affiliate eCommerce 140

Occam's Razor

SEPTEMBER 20, 2010

That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. Missing web analytics tag from landing pages. They land on a page that is missing the web analytics tag.

Analytics 122

Analytics Software Review Campaign Flash 122

Occam's Razor

FEBRUARY 10, 2016

Pan-Commerce:: Second, very important thing to note is that you have to set up these, and more, goals regardless of if you have an ecommerce or non-ecommerce website. Most Analysts for ecommerce entities spend all their time with ecommerce data. They should obsess like crazy about ecommerce conversion rates.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). For Search it is in your Google Analytics or Omniture Site Catalyst reports. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Obsess about this metric. Where is it?

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. Play with Enhanced Ecommerce Reports. You can also search for other stuff, like custom reports or attribution models.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 11, 2015

The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. There's a Paid Search micro-ecosystem you can download at the end of this post.) I can see that Pocket drives most repeat visits, and people are most curious (5% internal search rate).

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

JULY 18, 2011

I dare say even more than Search (and without a shred of doubt, more than Social Media). A secondary thing would be to ensure, or your mom will really be mad, that *every* link in your email is tagged with campaign tracking parameters your web analytics solution needs (without this you can’t do the B and O analysis).

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

APRIL 21, 2014

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. I'll share the same advice with you I'd shared about choosing a web analytics tool in Sept 2006… Get the nicest free tag management tool you can find. What would be the future of Adwords marketers with not provided searched query ?

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

JULY 1, 2008

But the rest probably got what they were there for and your website was helping them by doing all those "jobs" as well, along with pure ecommerce. Your ecommerce website is helping people who will only do research online and then buy stuff in a store. Ok ok some of them puked and bounced. Well just assume. :).

Analytics 116

Analytics Conversion Campaign Redemption 116

YoungUpstarts

MAY 24, 2019

More Relevant Searches. Artificial intelligence can also help you improve user experience by providing more relevant searches for your website visitors. Personalized Search. David Kosmayer is CEO and Founder of Bookmark.com , a website builder disrupting the future of web design with artificial intelligence.

Artificial Inteligence 127

Artificial Inteligence Metrics Algorithm Analytics 127

Occam's Razor

MARCH 26, 2008

Part of me is glad because my book and the Trinity strategy and the Web Analytics 2.0 Identify what they should be using 4Q and then using your Web Analytics tools to measure success. Here's a view that might apply for your ecommerce website. Most people who do web analytics are sad and/or frustrated.

Analytics 121

Analytics Conversion RSS Metrics 121

Occam's Razor

JANUARY 24, 2011

The way OOD manifests itself is that in every website and web business I work with I am obnoxiously persistent in helping identify the desired outcomes of the site / business before I ever log into their web analytics data. Without goals and goal values you are not doing web analytics, you are doing web iamwastingyourlifeandminelytics.

Analytics 122

Analytics Conversion Affiliate Web 122

Occam's Razor

MAY 18, 2010

Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. Of course Yahoo!

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

SEPTEMBER 16, 2008

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Your Web Metrics: Super Lame or Super Awesome? Key Performance Indicators! " and. well you've been there.

Metrics 123

Metrics Web Non-Compete Analytics 123

Up and Running

DECEMBER 6, 2019

Make sure to pick a name that isn’t just memorable, it’s also easy for customers to spell and search for. Also, make sure to do some web research prior to picking a name. Is there content online related to that name that you wouldn’t want your potential customers to accidentally affiliate or associate with your brand?

Small Business 104

Small Business Naming Audience Search 104

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Log into the Advanced Segmentation tool in your web analytics tool.

Analytics 90

Analytics Search SEO Metrics 90

www.pakman.com

SEPTEMBER 27, 2012

Obviously, traffic found on ecommerce sites is the prime example of this and search traffic is a close second, but increasingly Pinterest is proving itself to be a massive source of high-converting traffic. Share this: Tags: consumer web , social media , social web , traffic. 26 September 2012 at 10:10 am. #.

Social Media 47

Social Media Vertical Advertising Distribution 47

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Why is it that your Affiliate program is targeted only to the bottom of the Do stage? Why did the company have such a poor paid search strategy?

Framework 163

Framework Marketing Metrics Audience 163

www.vccafe.com

MARCH 11, 2013

Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. Amazon Web Services. Â Search for apps tools. Web Tools: Hereâ??s We have an iOS SDK as well, for web-web, mobile-mobile, web-mobile video chat and video messaging. Domains.Co.

Software Review 53

Software Review Technical Review Startup 53

Occam's Razor

JULY 26, 2010

I am focused on what the site does because that is what my job title says: Web Analyst. The data is easily available in the web analytics tool so why not. For straight ecommerce websites the first picture is what you use every day. But for most other types of businesses the final success does not exist in web analytics tool.

Web 96

Web Metrics Analytics eCommerce 96

Up and Running

JULY 26, 2016

These may range from joining an affiliate marketing platform to trying new Google AdWords keywords. For ecommerce, this is based on transaction size, commission, and chances of the user returning. See Also: The Top 10 Tools for Tracking Your Web Metrics. Search ads are expensive, however. this drops by $0.30-$0.50

Revenue 60

Revenue Acquisition Channel Campaign 60

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Web Affiliate Metrics 60

Up and Running

MAY 23, 2016

Only talking to real-life people will help you figure out whether you’ve got a good product, or just a solution in search of a problem, or a product in search of a market. Eric Ries, a Silicon Valley entrepreneur and author of The Lean Startup, popularized this strategy for web applications. 5 Tips for Successful SaaS Releases.

Software Review 74

Software Review Software Delaware Forecast 74

Occam's Razor

JANUARY 7, 2014

" Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." Most companies hire a Web Analyst, Sr. Digital Analyst, Web Analysis Guru, Digital Marketing Analyst, so on and so forth. That is worth fighting for. Total revenue.

Analytics 140

Analytics Web Metrics DC 140

Entrepreneurs-Journey.com by Yaro Starak

JUNE 3, 2011

Google has been around since the nineties and the web is ultra saturated today, so it must be true that the train has left the platform, and it is too late for you to seize the lost opportunity to make money online – right? Truth is, the majority of people, who are web surfers, do not view the web as an income generating platform.

Marketing 82

Marketing Private Placement Internet Differentiation 82

ConversionXL

JUNE 24, 2020

Some businesses approach companies on the “dark web” to click on ads on their website. Loyal buyers of other brands don’t care about your ad budget or your search terms. However, we also see affiliate click fraud, competitor click fraud, click farms, and bots. How click fraud works. There are many ways to implement click fraud.

PPC 121

PPC IP Idaho Non-Compete 121

Occam's Razor

OCTOBER 22, 2008

The next stage in the metamorphosis of the popular web analytics tool. Along the way I'll share three different segments that you must have in your web analytics tool. If you want to get really really good at web analytics segmentation I encourage you to read these two posts. After that we'll do the bare bones.].

Analytics 105

Analytics Web Search Non-Compete 105