Marketing Project Management: A Reliable, Reusable Framework
ConversionXL
JULY 16, 2019
In this post, I’ll walk you through a rigorous project management process to help you optimize your campaign strategy. Taking lessons from agile project management (specifically: sprints), I’ll show you how to build more effective, less assumptive, marketing campaigns. Here’s where a decision-making framework like DACI comes in handy.
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