The Startup Magazine
FEBRUARY 10, 2022
An effective employer brand is like a series of promises to staff and customers; it should connect an organisation’s values, attitude to staff and wider policies and ethical standards, and be closely affiliated with the company’s visual brand. Source: Pixabay. What leads to a poor employer brand?
Both Sides of the Table
SEPTEMBER 17, 2013
In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets.
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ConversionXL
FEBRUARY 3, 2022
It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Users shared these posts across social media, convincing 8,000 people to sign up. When Canva noticed that Guy created his social media graphics with its tools, they reached out.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
We're going to use an affiliate program so our customers sell it for us.". you have to truly bare your soul if you want to compete on the transparency front. Tags: How-To advertising branding lead-gen marketing positioning social media. "A friend of mine knows how to get popular on Twitter.". Making Oprah cry.
VC Cafe
SEPTEMBER 16, 2021
Let’s start with a short definition: [the creator economy] is defined as the class of businesses built by over 50 million independent content creators, curators, and community builders including social media influencers, bloggers, and videographers, plus the software and finance tools designed to help them with growth and monetization.
Startup Professionals Musings
SEPTEMBER 21, 2015
For example, think of all the specialized social-media sites that allow the use of your Facebook or Twitter credentials, instead of forcing a new one. Similar startups, with competing products, almost always have overlapping areas, which cost money to develop and annoy customers with a new learning curve. Be cautious, but not paranoid.
VC Cafe
AUGUST 18, 2011
The International Broadcast Convention (IBC) 2011 is the leading global tradeshow for broadcasting media and entertainment industry, covering the latest developments in broadcasting, mobile TV, IPTV, digital signage and forward looking R&D. justAdTV Ltd - justAd.TV Solution includes full service, including systems and content.
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