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[Review] The Social Customer

YoungUpstarts

Rather, the challenge is this – how can we transform fans and followers on social networks into actual money paying customers? While Facebook, Twitter and YouTube have found ways to monetise their platforms, many are still figuring out ways to connect the social web with the corporate wallet.

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25 Marketing Strategies For A Good Marketing Mix

YoungUpstarts

Because in the end … This type of marketing is widely practiced on social networks, especially on Facebook , where the capacity for dissemination and viralization of recommendations is brutal. Social networks, in this case, are used, above all, to disseminate and publicize these Sponsorships. Affiliate Marketing.

Marketing 179
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Increase Repeat Purchases with Cohort Analysis

ConversionXL

This post gives you a data-backed approach to win more repeat sales. The most telling cohort, perhaps, is which promotion locked in the sale. Even if the first sale is at no margin—as often happens in competitive niches—the next ones offset the loss. Now it’s time to apply your knowledge—and win more repeat sales.

Retention 126
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Strategy Roundtable For Entrepreneurs: 75th Session Spotlights The Midwest

ReadWriteStart

First up, Priyanshu Harshavat, from Evanston, Illinois, presented Socioclean , a service for cleaning up your reputation on social networks. This pretty much rules out SEO, PPC, affiliate marketing, etc. Campus sales reps is a good strategy that Chris is experimenting with, as well as marketing to camp directors.

Illinois 114
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many through affiliate deals? How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? 40% of our revenue is coming from remnant banner ads served by ad networks. 10% of our revenue is coming from direct sales of our banner inventory. How many through SEM?

Metrics 346
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Seven Reasons Why Customer Reference Programs Fail

YoungUpstarts

It must cross boundaries, working cooperatively with other divisions in your business such as sales, marketing, social media, PR, product development, and the like. What policies have you established for references and testimonials in your sales and marketing efforts? Does she want to affiliate with her peers?

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Maximizing Your Digital Marketing Channel Mix

YoungUpstarts

Or, do you want to motivate your current consumers to buy more of your product (higher net per sales)? PPC can be expensive, as you typically pay every time the target clicks on your link (whether or not it turns into a sale). Are you simply looking for more people to buy your product (raw traffic)? Display Advertising.

Channel 165