ConversionXL

MARCH 20, 2019

The analytics portal syncs with independent CRMs to wed engagement and sales data. The analytics data, in turn, prompts sales staff to follow-up with accounts that show increased interest based on browsing behavior, ad clicks, email opens, etc. Aggregate that data at an account level to know which accounts to target. Everstring.

Software Review 117

Software Review Software Marketing IP 117

ConversionXL

JANUARY 21, 2020

How do you coordinate the analytics setup of a web shop that sells their products all over the world—if you have to handle 10+ languages and currencies in over 80 countries? Aggregate them and consider how those needs transfer to your web analysis tool: What do you want to analyze? Can all data be stored within Google Analytics? .

Technical Review 73

Technical Review Software Review Analytics Aggregator 73

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Each chosen obsession is very much in the spirit of my beloved principle of the aggregation of marginal gains.

Analytics 88

Analytics Marketing Algorithm Campaign 88

ConversionXL

SEPTEMBER 10, 2019

I joined as employee 14 and spent a few years at this analytics startup, which was founded by Hiten Shah and Neil Patel. We ran A/B tests around the clock on our free-trial funnel for nine months and got these wins: Quadrupled monthly lead volume in one year; Tripled the conversion rate from visitor-to-trial signups on our homepage.

Conversion 133

Conversion Technical Review Channel Engineer 133

Occam's Razor

MAY 19, 2014

" And we oblige: "Conversion Rate, that's it." In small organizations there is a lot more end-to-end ownership amongst the few employees, and if something is going awry things hit the fan pretty fast. Conversion Rate <-> Average Order Value. Our returning champion, Conversion Rate!

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. It truly is the bee's knees.

Analytics 101

Analytics Programming Global Campaign 101

Up and Running

JUNE 22, 2021

In smaller operations, managers often work to ferret out underperforming employees or reimagine wasteful procedures. And they don’t have to be running massive and costly analytics operations to do it. Improve employee engagement. And even making small improvements to overall employee engagement can have big benefits.

B2B 102

B2B Campaign Analytics Operations 102

ConversionXL

AUGUST 21, 2014

Here are funnel analytics for the Bingo Card Creator new user experience: image source. Even those with “good” conversions could be better, and small improvements add up over time. Having successfully used webinars as conversion tools in the past , the company also saw them as a potential candidate for reducing churn.

Retention 106

Retention Churn Rate Metrics Software Review 106

Duct Tape Marketing

JANUARY 4, 2016

Listen to conversations. If you haven’t started already, start listening to conversations happening around your brand online. There are quite a few free and paid services you could use to tune in into conversations regarding your company. Sometimes your best brand ambassadors are your own employees. Look internally.

Affiliate 28

Affiliate Technical Review Advertising Conversion 28

Duct Tape Marketing

JANUARY 16, 2020

We also, then, start to learn from your analytics, and suggest additional keywords as you go forward. John Jantsch: Let’s say I’m a person that likes to read lots of blogs, and news sources, so I’ve actually aggregated them into some sort of reader. Chernis: We have a 50% conversion from trial to sale.

Artificial Inteligence 40

Artificial Inteligence Social Media Audience Campaign 40

ConversionXL

OCTOBER 15, 2019

But customer paths are non-linear and pretty complicated— sooo many things influence conversions. . When you’re working in a multichannel business and a big chunk of conversions happen offline, it gets even worse. Nearly a quarter of KPMG respondents had “limited trust or active distrust” in analytics data.

Analytics 85

Analytics Cloud Advertising SQL 85

Occam's Razor

SEPTEMBER 16, 2008

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. 1: Conversion Rate. After all I am constantly telling people to stop obsessing about conversion rate. : ). Why is Conversion Rate a great KPI? Remember that the average website conversion rate usually is around 2%.

Metrics 123

Metrics Web Non-Compete Analytics 123

ConversionXL

MAY 16, 2018

Relatively recently, conversion optimization specialists have discovered the immense power of experimentation when applied to an online environment in the form of A/B Testing, Usability Testing, and more. Common examples are Revenue and Conversions. Most of the time, this process happens unconsciously and in only a few seconds.

Marketing 133

Marketing Metrics Programming Design 133

Both Sides of the Table

MARCH 27, 2011

I was having the same conversations over-and-over again ( JFDI , Don’t Roll Out the Red Carpet when Employees are on the Way Out the Door , Don’t Drink Your Own Kool Aid , etc) and I figured I might as well just write them up and make them available for future people who might be interested. Think Mint.com.

Startup 373

Startup eCommerce Audience Community 373

View from Seed

OCTOBER 7, 2015

The basic idea here is to provide an application that gets a job done with the most natural, conversational interactions possible with end users. I’ve been interested in fintech for awhile, given that I started my career as an early employee at PayPal. Sector #2: Invisible Applications. Authenticity to NextView. Tim Devane.

Search 120

Search B2B Artificial Inteligence Semantic 120

View from Seed

OCTOBER 7, 2015

The basic idea here is to provide an application that gets a job done with the most natural, conversational interactions possible with end users. I’ve been interested in fintech for awhile, given that I started my career as an early employee at PayPal. Sector #2: Invisible Applications. Authenticity to NextView. Tim Devane.

Search 120

Search B2B Artificial Inteligence Semantic 120

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. 11: Close to zero aggregated analysis exists, everything's segmented. #10: You know what your Return on Analytics is! Consulting.

Analytics 140

Analytics Web Metrics DC 140

ConversionXL

OCTOBER 4, 2018

Predictive analytics, in other words, wasn’t a panacea. This post details those changes and shows how several businesses—and not just behemoths—have cultivated the predictive analytics landscape. How many neglected data points do you have in Google Analytics, Google Ads, MailChimp, Marchex, Stripe, and similar services?).

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

VC Cafe

JANUARY 16, 2011

Mobile analytics – measuring the impact of mobile and increasing customer engagement (Check out G-Stat). Data mining-based Customer analytics. Logia offers Mobile Operators a range of solution for their Apps Stores starting from Content Aggregation, Billing aggregation to full white labeled Apps Store. Mce Systems.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Occam's Razor

APRIL 29, 2013

You end up paying substantial amounts of money to your analytics/big data vendor – for questionable value. That's primarily because Tide does not truly understand how to do Conversation Marketing. It incentivises sub optimal behavior in your employees/agencies. Here's why… Real-time data is very expensive.

Metrics 166

Metrics Marketing Search SEO 166

Occam's Razor

JULY 13, 2017

By design none of them from the world of digital analytics, though I’ll stay connected to that world from a how could you use this idea perspective. The sixteen examples neatly fall into nine strategies I hope you’ll cultivate in your analytics practice as you create data visualizations: 1: The Simplicity Obsession. sharply focused 2.

Analytics 124

Analytics United States Audience Cyprus 124

www.vccafe.com

MARCH 11, 2013

Google Analytics. Site Pulse – Live Web Traffic Monitor and Analytics. SEO and Analytics Tutorials. Analytics review â?? mixpanel vs kissmetric vs google analytics review. Analytics blog â?? good analytics tutorials. Analytics Tools. Google Analytics â?? actionable analytics.

Software Review 53

Software Review Technical Review Startup 53