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Using Cohort Analysis for Conversion Optimization

ConversionXL

In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. So by segmenting your data, you can learn things you couldn’t from the aggregate data. Cohort analysis lets you compare these two groups and discover any trends.

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Lean Marketing tips: not-for-profit edition

crowdSPRING Blog

Many NFPs operate in ways that would not be considered ‘business-like,’ AND these organizations, like their small, for-profit cousins, can benefit by leveraging the ideas and tools that we often discuss in the Lean Marketing series. But one of the tenets os lean marketing is to define short-term and intermediate goals.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

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Marching through quicksand

Startup Lessons Learned

So I generally feel right at home in these conversations. Most importantly, it’s now possible to have detailed analytics on exactly what’s happening to messages and ideas as they flow through word-of-mouth channels. In other words, they are facing conditions of extreme uncertainty, just like startups.

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A Primer on Startup Metrics – Which Analytics Tool to pick. - Startup Lessons Learned

klinger.io

A Primer on Startup Metrics – Which Analytics Tool to pick. As a analytics consultant I am working with a lot of startups and help them in the topics of metrics, analytics, retention and growth. What kind of analytics tools you should use depends what you are trying to do with those tools. 6th January 2014.

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Screw Traffic – Show Me The Money

ConversionXL

Because I know when I get home after a hard day’s work I like to have a glass of wine or 6, lean back and marvel at my amazing traffic trends report. Analytics should guide your decisions – they should be actionable. They are often much harder to track than just switching on Google Analytics. We all do it.

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Case Study: SlideShare goes freemium

Startup Lessons Learned

First, SlideShare is a fantastic product (that I use on a regular basis) and an impressive company example of Lean Startup practices in action. Second, their story illustrates a key Lean Startup idea: proving the business in micro-scale. ’&# They removed the core plan, and conversions went up. How are we doing?