Occam's Razor

JANUARY 12, 2015

The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Digital Analytics Ecosystem: The Inputs. Digital Analytics Ecosystem: The Outputs. Let's go!

Analytics 60

Analytics Metrics Web Leadership 60

Occam's Razor

DECEMBER 20, 2010

The last blog post shared custom analytics reports that you can use to find amazing insights faster, enabling you to create a focused, truly data driven organization. I am an unabashed segmentation fan: Web Analytics Segmentation: Do Or Die! Overall Conversion Rate. Web Analytics or WebTrends or. Total Visits.

Analytics 118

Analytics Web Social Media Search 118

ConversionXL

AUGUST 31, 2017

If you work in conversion optimization – whether at an agency, in-house, or as a consultant – you almost certainly run A/B tests. AB Tasty is a reasonably priced and simple to use tool that serves as a good starting point for companies just starting in conversion optimization. Now, the problem is choosing the right one.

Software Review 129

Software Review Technical Review Analytics Algorithm 129

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools.

Search 154

Search SEO Analytics Engineer 154

ConversionXL

OCTOBER 13, 2015

In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. So by segmenting your data, you can learn things you couldn’t from the aggregate data. Did one group see one marketing message that the other didn’t?

Conversion 48

Conversion Retention Acquisition Metrics 48

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. Google Analytics: New Segmentation User Experience.

Analytics 145

Analytics Green Metrics Web 145

ConversionXL

AUGUST 19, 2016

Marketers need to face mobile optimization head on by identifying the barriers that prevent your users from converting and taking action against them. Although this gap is decreasing due to the rise of mobile website optimization , conversion rates for these websites are still poor when compared to their desktop counterparts.

Mobile 48

Mobile Technical Review Software Review Metrics 48

David Teten

APRIL 1, 2021

Similarly, customer introductions are invaluable in the early days, but become less valuable once a company has a fully-formed go to market function.”. aggregates resources from all the VCs. For technology vendors and models, see Venture capitalists eating our own dog food: Using technology and analytics to make better investments. .

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

ConversionXL

NOVEMBER 6, 2017

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. For example, Adobe Analytics (Omniture) only allows the use of historical data for personalization.

Chad 112

Chad Mobile Technical Review Aggregator 112

Both Sides of the Table

APRIL 4, 2011

per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. to $1.10) and you can focus on improving conversion (i.e. increasing conversion from 12.5% How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? SEO is seldom “free.”.

Metrics 346

Metrics Startup Acquisition SEM 346

Software By Rob

JANUARY 12, 2010

By now we’ve discussed the fact that you should first plug your funnel , then improve conversion rates , then work on sending as much traffic as possible to your website. But we haven’t talked about how big of a role traffic quality plays in determining your conversion rate. This is because the quality is so much better.

Software Review 55

Software Review Marketing Startup PPC 55

ConversionXL

JANUARY 8, 2020

It evolved into a Swiss Army knife for data science and analytics—one that can help data professionals, including data-driven marketers, elevate their analytics game. This post focuses on these and other marketing-friendly use cases for Kaggle. Some interesting marketing datasets to explore. What is Kaggle?

Analytics 94

Analytics Artificial Inteligence Software Review Technical Review 94

ConversionXL

APRIL 10, 2019

You spend plenty of marketing dollars trying to get someone to your form. If you’re not tracking form analytics, you don’t know. Form analytics can illuminate potential issues. Form analytics and conversion optimization. Form analytics data doesn’t justify those conclusions.

Analytics 130

Analytics Metrics United Kingdom Software 130

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. 2) Market . The 11 Steps of Investing in Private Companies.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Affinity & In-Market Segments: Understand Your People Better.

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool).

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

MARCH 20, 2019

Choosing the right account-based marketing software can be a messy process. Deliver tailored marketing and sales messaging to those people. As Steve Watt details in his course on account-based marketing , a pilot program is an essential starting point for account-based marketing. Forrester’s market leaders.

Software Review 117

Software Review Software Marketing IP 117

ConversionXL

APRIL 29, 2013

BUT, if you go to your analytics right now and identify the pages with the highest bounce rates , and how people are coming to them, you’ll find ripe starting points for your autoresponders. In a face to face networking situation, this would be how you enter the conversation. image credit. image credit. Why is that?

Campaign 130

Campaign Email Framework Clickthrough 130

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

klinger.io

JANUARY 17, 2014

Andreas Klinger #product #metrics #marketing Startup Lessons Learned. A Primer on Startup Metrics – Which Analytics Tool to pick. A Primer on Startup Metrics – Which Analytics Tool to pick. What kind of analytics tools you should use depends what you are trying to do with those tools. Follow @andreasklinger.

Analytics 67

Analytics Metrics Startup Database 67

Occam's Razor

OCTOBER 14, 2014

See step four in the process for creating your Digital Marketing and Measurement Model.]. If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! Any big shifts in investment (marketing, customer experience, team sizes, tools). See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

Scalable Startup

JANUARY 12, 2015

My role was to analyze all aspects of the company and then find their unique opportunities to “take it to the next level” It opened my eyes to the fascinating ( never thought I’d say that about reviews) details of this market segment and its ubiquity in all important Online Marketing. Yelp pioneered 2.0

Management 20

Management Los Angeles Angel Investor B2B 20

Austin Startup

APRIL 16, 2019

Tools to Become an Analytical Genius I use these tools to aggregate important information into my weekly marketing dashboard. I have found them all immensely helpful in summarizing key analytics easily and sharing them with my team. I love Databox because it is visual & informative. so this was a game-changer for me.

Bootstrapping 66

Bootstrapping Analytics Aggregator Email 66

crowdSPRING Blog

AUGUST 2, 2016

One of the major benefits of the digital age is that marketers now have far more meaningful metrics by which to evaluate the success of their initiatives. A landing page, for instance, can be analyzed relative to conversions. Contextualize all available data relative to aggregate spend. It’s enough to make ya giddy.

Marketing 48

Marketing Metrics Aggregator Social Media 48

Up and Running

NOVEMBER 12, 2020

For many small businesses, determining your marketing budget is likely an afterthought. Actually spending money on advertising or other marketing costs can feel daunting and fruitless, especially when first starting out. And how do you ensure you’re getting the most out of your marketing dollars? Bring in new customers.

Artificial Inteligence 142

Artificial Inteligence Marketing Channel Campaign 142

crowdSPRING Blog

AUGUST 28, 2011

Many NFPs operate in ways that would not be considered ‘business-like,’ AND these organizations, like their small, for-profit cousins, can benefit by leveraging the ideas and tools that we often discuss in the Lean Marketing series. But one of the tenets os lean marketing is to define short-term and intermediate goals.

Lean 91

Lean Marketing Public Relations Social Media 91

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. than multi-channel attribution modeling. Do You Have an Attribution Problem?

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

JANUARY 4, 2022

But, then they then quickly pivot to making the case that the Most Important KPIs for Media are ROAS, Exposed ROAS, “Direct Online Sales Conversions from Site Visit” (what?!), Conversion Rate, IVT Rate (invalid traffic rate), etc. Conversion Rate obviously is a fine metric. Conversion Rate is a fine metric. Wait a minute.

Conversion 127

Conversion Analytics .Net Metrics 127

ConversionXL

FEBRUARY 21, 2017

If you’re an experience UX or conversion optimization person, this might be basic to you, but it will be a good overview for those new to the field. At a high level, user experience is the aggregate and subjective experience of using a product such as a website or app. Yes you can, and yes there are. What is User Experience Testing?

Conversion 103

Conversion Metrics Architecture Design 103

Up and Running

SEPTEMBER 10, 2021

This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints. It gives your sales, customer service, business development, marketing, HR, and any other teams direct access to shared information with a better way to manage interactions with customers. Analytics and optimization.

Management 116

Management Customer Software Review Technical Review 116

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? By doing multichannel analytics! More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. Paid Search.

Analytics 94

Analytics Web Non-Compete Metrics 94

ConversionXL

MARCH 13, 2013

Analytics should guide your decisions – they should be actionable. They are often much harder to track than just switching on Google Analytics. Assumption: Hmm I have this great idea for a new app that helps content marketing experts track what pieces of content are driving leads and who is interacting with their content.

Metrics 111

Metrics Analytics Aggregator Revenue 111

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? Digital Marketing: "What is amazing out there?

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

NOVEMBER 21, 2011

The search queries by these users would hence be encrypted and not available to website owners via web analytics tools such as Omniture, WebTrends, Open Stats, Google Analytics etc. Most analytics vendors, including Google Analytics, reacted immediately to the change in order help us quantify the impact of this change in multiple ways.

Analytics 136

Analytics Metrics Search Aggregator 136

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Each chosen obsession is very much in the spirit of my beloved principle of the aggregation of marginal gains.

Analytics 88

Analytics Marketing Algorithm Campaign 88

Occam's Razor

OCTOBER 31, 2011

I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). If you use Omniture's Site Catalyst or Google Analytics or whatever, they do a good job of collecting clean data into those two segments. But Mobile is a platform.

Salary 130

Salary Analytics Green eCommerce 130

Occam's Razor

AUGUST 8, 2011

99.9996253% of Web Analytics reports produced are utterly useless. Partly because of a lack of any tie to business strategy (ensure you have a Digital Marketing & Measurement Model !), Here’s a blog post: 3 Awesome, Downloadable, Custom Web Analytics Reports. My second prescription was to (repeatedly!)

Customer 122

Customer Analytics Metrics SEO 122