Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. that’s where the customers are. But if you ask anyone in the ecosystem of customer acquisition?—?founders, no surprise?—?that’s founders, marketers, investors?—?and

Founder 424

Founder Product Cofounder Acquisition 424

ConversionXL

MAY 13, 2020

For a long time, I considered standard Google Analytics reports to be the best way to get useful insights. From time to time, I struggled with sampling, limitations, and weird results, but I didn’t see a way around it—until I discovered Google Analytics 360 and raw data exports into Google BigQuery. Where do my users come from?

Analytics 85

Analytics Aggregator SQL Cloud 85

Occam's Razor

DECEMBER 20, 2010

The last blog post shared custom analytics reports that you can use to find amazing insights faster, enabling you to create a focused, truly data driven organization. I am an unabashed segmentation fan: Web Analytics Segmentation: Do Or Die! Web Analytics or WebTrends or. three awesome analytics data segments. #1:

Analytics 118

Analytics Web Social Media Search 118

YoungUpstarts

OCTOBER 23, 2017

The speed and accuracy of research will be vastly improved with the application of big data and analytics. Here digital intercepts of consumer activities are aggregated into large data sets, analysed, and assessed versus market expectations. Underwriting.

Technical Review 154

Technical Review Artificial Inteligence Software Review IPO 154

View from Seed

MARCH 24, 2021

So, we decided to aggregate NextView’s “greatest hits.” Put differently, it’s amazing how crappy or bare bones products or services are when they start to show meaningful adoption and wildly happy customers.” ” (Rob Go). ” (David Beisel). Hiring Your Team. ” (Melody Koh). ” (Rob Go).

Seed Stage 177

Seed Stage Hiring IPO Analytics 177

The Startup Magazine

MARCH 13, 2019

Successful candidates will be co-located at AEP offices in Columbus, Ohio and will access data, gather insights and aim to test their products/services in live customer environments. If you have a technology that can help us better communicate with customers, let us know. AEP and L Marks will also provide fundraising support.

Columbus 111

Columbus Ohio Technical Review Startup 111

ConversionXL

AUGUST 31, 2017

Many integrations are available and useful for validating test results – such as Google analytics, Clicktale or Kissmetrics. Customer service team are very responsive and quick to tackle problems if any arise. As with Analytics, additional modules for Target such as personalisation and recommendations come at a cost.”. .”

Software Review 129

Software Review Technical Review Analytics Algorithm 129

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools. Aggregated search engine level analysis. Implications of Secure Search Decision.

Search 154

Search SEO Analytics Engineer 154

Occam's Razor

JUNE 4, 2018

Bonus: The best computation of conversion rate is orders divided by users (the default in your analytics tool is sessions). Go to the Multi-Channel Funnels folder in Google analytics and look at two other yummy reports: Time Lag and Path Length. better to be upfront as the customers are looking for that information…. You should.

Conversion 124

Conversion eCommerce Artificial Inteligence Aggregator 124

ConversionXL

NOVEMBER 6, 2017

If you segment your A/B test results by browser version, you might discover that customers coming from the Safari web browser are converting much better than the average. A second segment we typically setup might include: existing customers vs. first-time customers. Why is conducting post-test segmentation important?

Chad 112

Chad Mobile Technical Review Aggregator 112

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. Google Analytics: New Segmentation User Experience.

Analytics 145

Analytics Green Metrics Web 145

David Teten

SEPTEMBER 23, 2017

However, about 5% of the VCs in our database, mostly younger ones, are trying to build a competitive advantage by crawling large amounts of publicly available data and building analytical functions to flag companies with accelerating traction to them. ” Historically, investing was a manual, artisan process. Two Sigma Ventures.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

The Startup Magazine

DECEMBER 9, 2021

Customer expectations are the highest right now as they want the best in taste, ambiance, and safety. You may even start your own food app apart from collaborating with an aggregator. Consider investing in a Food and Nutritional Analytics tool that takes you a step ahead with compliance and customer trust.

Cloud 145

Cloud Aggregator Social Media Analytics 145

ConversionXL

APRIL 1, 2019

Your knowledge, in other words, can become a curse—a barrier that keeps you from communicating what customers care about in language they understand. Before you can create that, you need to know just how big the knowledge gap is between you and your customers. Know your customers inside and out. It’s not inevitable.

Technical Review 133

Technical Review Marketing Software Review Audience 133

Up and Running

SEPTEMBER 10, 2021

Many small businesses are turning to customer relationship management systems(CRM) to better understand customer wants and needs. CRM applications, often used in combination with data warehousing, eCommerce applications , and call centers, allow companies to gather and access customer information. What is CRM? Who is using CRM?

Management 116

Management Customer Software Review Technical Review 116

Occam's Razor

SEPTEMBER 24, 2012

But if you read it, I promise, you'll see Facebook marketing, advertising and analytics in a completely new light. You've deployed five, six or 15 web analytics tools on your website/mobile app. If you are new to analytics, maybe you obsess about the wrong thing (impressions). Let's go! That is ok. Too strong?

Metrics 165

Metrics Advertising Marketing Social Media 165

David Teten

APRIL 1, 2021

Similarly, customer introductions are invaluable in the early days, but become less valuable once a company has a fully-formed go to market function.”. aggregates resources from all the VCs. For technology vendors and models, see Venture capitalists eating our own dog food: Using technology and analytics to make better investments. .

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

ConversionXL

APRIL 10, 2019

If you’re not tracking form analytics, you don’t know. Form analytics can illuminate potential issues. Form analytics provide quantitative data on metrics such as field timings, field re-entries, last field before abandonment, completion rates by segment, etc. Form analytics and conversion optimization.

Analytics 130

Analytics Metrics United Kingdom Software 130

Both Sides of the Table

APRIL 4, 2011

4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day. Customer Acquisition. At the highest level you’ll obviously want to track how many customers your adding every month (and for some businesses that have hit scale this is measured on a daily basis).

Metrics 346

Metrics Startup Acquisition SEM 346

ConversionXL

JANUARY 8, 2020

It evolved into a Swiss Army knife for data science and analytics—one that can help data professionals, including data-driven marketers, elevate their analytics game. After the acquisition, it started branching out into more areas of data science and analytics. What is Kaggle? Kaggle launched in 2010. Image source ).

Analytics 94

Analytics Artificial Inteligence Software Review Technical Review 94

The Startup Magazine

JULY 16, 2021

In order to grow your business’ economic value, there are two routes open to you: (1) you can do it by increasing customer value , (2) reduce your costs to serve. Focus on the Most Profitable Customers and Help Them Reduce Their Costs. Your profit peaks are the company’s most loyal customers. These are your loyal fans.

Business Model 167

Business Model Aggregator Revenue Analytics 167

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

YoungUpstarts

APRIL 9, 2018

Small and midsized (SMB) businesses love to think big, and there’s no better way to do that than with the right customer relationship management (CRM) technology. Instead, find a CRM that can scale to your business’s customer data needs by following a few guiding principles. Is customer feedback a top priority?

Artificial Inteligence 174

Artificial Inteligence Aggregator Analytics Software 174

ConversionXL

AUGUST 19, 2016

From here, you can run tests and use those results to strategize the best solutions for your customers. To start, both parties need to look at mobile usage separately and develop a more detailed variety of analytics for their mobile campaigns. Custom events simply allow you to see user behavior more granularly. Image Source.

Mobile 48

Mobile Technical Review Software Review Metrics 48

David Teten

JULY 25, 2017

the “TOPSCAN” framework from my research study on value creation by VCs ): T eam-Building – We aggregate openings across our portfolio on our jobs page. – Aggregation, ranking, and discounts from service providers. I’m very interested in additional ways to use technology to extend each of these! – OKRs for CEOs.

Portfolio 60

Portfolio Technical Review Private Equity Database 60

The Startup Magazine

AUGUST 1, 2020

For example, many manufacturing entrepreneurs are not using technology and data analytics to their advantage. Knowing your customers and the market should be at the top of the priority list for manufacturers. They should also work on aggregator platforms to improve exposure and reach out to audiences.

Social Media 159

Social Media Aggregator Analytics Global 159

Occam's Razor

AUGUST 8, 2011

99.9996253% of Web Analytics reports produced are utterly useless. partly because they are out of the box standard reports that web analytics vendors create for “average” people (and we both know that you are not average!), Here’s a blog post: 3 Awesome, Downloadable, Custom Web Analytics Reports. Why this Custom Report?

Customer 122

Customer Analytics Metrics SEO 122

VC Cafe

SEPTEMBER 9, 2020

As described by Tim Ferriss in Tools of Titans , to be a successful creator you don’t need millions of dollars, customers, or fans. Creators decouple their non-standardised skills from the aggregator and hope to become themselves a brand. 1000 Superfans or 100 True fans? Gen Z and the 1% rule. Creators Platform Dependency.

Aggregator 207

Aggregator Vertical Audience Seed Stage 207

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Google Analytics Shortcuts: Save Your Complex Views. This hurts my feelings!

Analytics 60

Analytics Web eCommerce Metrics 60

YoungUpstarts

MAY 22, 2016

cTrader trading platform for Forex customers is revolutionary and is the very first to use a HTML5 interface and of course the latest technologies to ensure trading is smooth, fast, and easy to use. This means that you will also be able to view liquidity providers and most of the quotes aggregators.

Aggregator 133

Aggregator Analytics Cloud Search 133

klinger.io

JANUARY 17, 2014

A Primer on Startup Metrics – Which Analytics Tool to pick. As a analytics consultant I am working with a lot of startups and help them in the topics of metrics, analytics, retention and growth. What kind of analytics tools you should use depends what you are trying to do with those tools. 6th January 2014.

Analytics 67

Analytics Metrics Startup Database 67

Duct Tape Marketing

JULY 17, 2019

This new feature on Google My Business allows you to display a calendar of open spots, and prospects and customers can book directly through your Google My Business page. You’re actually better off with an aggregate rating of between 4.2 Google will break it down by zip code, showing where most of your customers are coming from.

Software Review 77

Software Review Technical Review Naming SEO 77

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or compressing my experience into custom reports and advanced segments I've shared.

Analytics 60

Analytics Metrics eCommerce PPC 60

Growthink Blog

SEPTEMBER 12, 2011

What I admire especially about them is their visceral understanding of the connection between technology, the customer experience, and making money. But in their tens of hundreds of thousands aggregate, well, these are the decisions that are the making of a vibrant, prosperous, and dignified entrepreneurial society.

Tennessee 75

Tennessee CTO Hire Chicago Aggregator 75

The Startup Magazine

JULY 16, 2021

In order to grow your business’ economic value, there are two routes open to you: (1) you can do it by increasing customer value , (2) reduce your costs to serve. Focus on the Most Profitable Customers and Help Them Reduce Their Costs. Your profit peaks are the company’s most loyal customers. These are your loyal fans.

Business Model 78

Business Model Aggregator Revenue Analytics 78

Occam's Razor

SEPTEMBER 29, 2009

Outcome #1: To attract "prospects" / new customers. See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). Bonus reading material: Multichannel Analytics: Tracking Offline Conversions.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131