Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns. From the data presented, there is no way to tell if the Facebook campaign worked or not. Attribute it all to the Facebook campaigns.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

OCTOBER 13, 2015

people born in Europe between 1918 and 1939; survivors of an aircrash; truck drivers who smoked between age 30 and 40).”. So by segmenting your data, you can learn things you couldn’t from the aggregate data. Customers that converted in the last year that came in through a bottom-of-the-funnel marketing campaign.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

JUNE 21, 2015

It’s among the very best CRO events in the world, and of course in Europe. Never start a marketing campaign without a dedicated landing page. Use minimal viable (low-cost) campaigns to test assumptions. Test secondary assumptions, with minimal viable campaigns to acquire even more visitors. Valentine’s Day campaign).

Email 48

Email SEO Campaign Agile 48

ConversionXL

MARCH 26, 2014

Did they find your website via a campaign? As you can see, factors like bounce rate, page visits, total revenue, and ecommerce conversion rates for the individual test variants are displayed offering a deeper insight than you’d get from you test tool by default. This type of flow is helpful for eCommerce Analysts and Optimizers.

Analytics 131

Analytics Conversion Metrics Europe 131

Lightspeed Venture Partners

DECEMBER 3, 2010

Saving money online has been a real driver of ecommerce growth in 2010. Finding money online (principally online lending) has not seen the same level of explosive growth in the US, although in Europe and India there has been real growth in microlending (including “pay day loans”) from companies ranging from Wonga to SKS Finance.

Internet 114

Internet eCommerce Advertising Flash 114

www.vccafe.com

MARCH 11, 2013

Campaign Monitor. web analytics measure marketing campaigns. SEO and campaign management tool. Campaigner - email marketing suite. Campaign Monitor â?? aggregation. Login System. Social functionality. Crowdfactory. Google Geocoding API. IP Location Tools. OpenStreetMap. Exact Target. eway direct. SEMRush â??

Software Review 53

Software Review Technical Review Startup 53