article thumbnail

The Definitive Guide to Google Analytics 4

ConversionXL

For example, recommended events for ecommerce stores include add_to_cart, purchase , and begin_checkout. For example, if you run an ecommerce store, you might decide to set up an error event after begin_checkout to see what users do when they face an error. Use snapshots to quickly view top campaigns, pages, and traffic sources.

Analytics 146
article thumbnail

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns. From the data presented, there is no way to tell if the Facebook campaign worked or not. Attribute it all to the Facebook campaigns.

Metrics 165
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Trouble With Non-tech Cofounders | TechCrunch

techcrunch.com

Yes, you have good working knowledge of accounting, an idea of how to bring in sales leads, run a marketing and PR campaign, recruit people and build a great company culture, but that won’t help you build a product that customers want. Enterprise. CrunchBase. Hot topics. Editor’s Picks. Disrupt NYC. The Trouble With Non-tech Cofounders.

article thumbnail

10+ Trends: Recap of 2011 and What’s Next…

thebarefootvc

eCommerce/Social Commerce: New models continue to evolve as ecommerce rebounded this past year. Spotify came to the the US from Europe this year, and TaskRabbit and Outbrain just raised money to grow beyond the US.

article thumbnail

Global Multichannel Consumer Behaviour (Research/Purchase) Analysis

Occam's Razor

They have a smattering of microsites that their Agency put together once in a campaign rush a number of years ago. Consumer Barometer was created by IAB Europe with TNS Infratest and Google as partners. For example, if you are in Russia and an ecommerce business, it is even more important to have a well thought out mobile strategy.

Global 136
article thumbnail

Is Click Fraud Devouring Your Ad Budget?

ConversionXL

However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing. Thankfully, the effect of these types of clicks on your campaigns is minimal. .

PPC 121
article thumbnail

Using Cohort Analysis for Conversion Optimization

ConversionXL

people born in Europe between 1918 and 1939; survivors of an aircrash; truck drivers who smoked between age 30 and 40).”. Some things cohorts can answer: How did customers who came in from the Christmas campaign behave differently than those at other times of the year? Did one group see one marketing message that the other didn’t?