Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 13, 2012

Web Analytics tools in the market are not the answer (especially across multi-channel and multi-devices). Jeroen Hesterman: My biggest challenge is this: I've created a data platform which captures all campaign (paid) traffic and can attribute a conversion to each based on whatever model I choose. Rinse and repeat.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. The latter is particularly useful as an aggregated view for senior executives. Take a break. It is painful.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. The answer is simple: Aggregators.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Let's do this!

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

JANUARY 7, 2019

Each chosen obsession is very much in the spirit of my beloved principle of the aggregation of marginal gains. Learn what Session Quality is in Google Analytics, then learn how to use it in your campaigns to improve conversions. Learn what Smart Bidding is in Google Ads, then learn how to use it in your campaigns to improve outcomes.

Analytics 88

Analytics Marketing Algorithm Campaign 88

Occam's Razor

FEBRUARY 7, 2022

Bonus read: Four types of experiments you can run on Facebook: A/B, Holdout, Brand Survey, and Campaign Budget. ). One of the coolest things we’ve done over the last year is to ascertain how to get t rue incremental complete campaign brand lift for our large campaigns. Accommodate for this reality in your PR campaign.

Analytics 101

Analytics Programming Global Campaign 101

mashable.com

SEPTEMBER 22, 2008

Collaboration & Workgroups Homecourt – Homecourt is a Web-based collaboration tool. WorkflowPerfect – A Web-based business process tool that facilitates collaboration. 280Slides – A free online presentation software that allows you to import existing documents, download to PowerPoint, publish to the Web and more.

Software Review 78

Software Review Social Media Social Network Software 78

VC Cafe

JUNE 18, 2012

Innovate Israel 2012 aims to connect Israeli web, mobile & digital entrepreneurs & businesses with their UK & European counterparts. Check out the 28 Israeli startups coming to London next week to showcase at the Innovate Israel 2012 portfolio. Unlike other companies, we are a true digital record label, not aggregators.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Occam's Razor

OCTOBER 22, 2008

The next stage in the metamorphosis of the popular web analytics tool. Along the way I'll share three different segments that you must have in your web analytics tool. If you want to get really really good at web analytics segmentation I encourage you to read these two posts. Analyzing data in aggregate is a crime.

Analytics 105

Analytics Web Search Non-Compete 105

ConversionXL

AUGUST 14, 2019

For example, we wanted to demonstrate to a client that the keywords we tracked in Advanced Web Ranking (AWR) correlated with an increase in organic traffic: Our blended data combined organic sessions from Google Analytics with AWR’s Visibility Score. The correlation wasn’t a surprise, but it confirmed the success of our SEO campaign.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

JANUARY 10, 2011

This post is a collection of six things I wish I knew before I started my career in decision support systems (of which web analytics is just the latest incarnation). It took me a while to realize that 100% of what makes a successful web analytics program in any company has nothing to do with tools for the first five years.

Analytics 120

Analytics Web Agile Campaign 120

Occam's Razor

MAY 19, 2014

at a level of aggregation or granularity you need, and send it into your digital analytics tools. Now you have excellent context for making smarter decisions about the full-value of each acquisition channel in your portfolio. The whole thing is so painful. Essentially, how often did that channel help with a future conversion?

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

APRIL 6, 2009

The first source of the data are the logs that store the queries that are done by users on google.com (logs that have this data in aggregate, not by individual histories – you'll see the latter is not necessary). The second source of data are the logs from googlebot that indexes the world wide web and all the pages (and your site).

Search 103

Search PPC Matching Analytics 103

ConversionXL

JULY 20, 2016

One expert even said , “Web design is ninety-five percent typography.”. Within a few years, Jennifer became the face of college girls in what seemed to be every marketing campaign. The difficulty in discussing typography, however, is that there isn’t a single right answer. That’s not a good idea. Tons of Popups and Distractions.

Stock 48

Stock Mobile Design Singapore 48

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." Most companies hire a Web Analyst, Sr. Digital Analyst, Web Analysis Guru, Digital Marketing Analyst, so on and so forth. Total revenue.

Analytics 140

Analytics Web Metrics DC 140

VC Cafe

FEBRUARY 14, 2010

Ceedo Technologies – Founded in 2005, Ceedo AppCenter allows fixed and mobile operators to deliver PC software applications over the web to the subscriber’s desktop, to manage those applications remotely and us the platform to provide additional services direct to the PC. A turnkey solution based on a fully telco-grade platform.

Mobile 109

Mobile IP SMS Networking 109

Lightspeed Venture Partners

DECEMBER 3, 2010

Real time web usage outpaces business models. We got everything from price comparison engines to aggregated user reviews to one-click checkout. Many brand campaigns incorporate custom elements, ranging from social media and other earned media components to custom microsites, site takeovers, roadblocks and other high impact units.

Internet 113

Internet eCommerce Advertising Flash 113

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Universal search for example means that personalized results will not only look for information from web pages, they also look for YouTube/Vimoe videos, social listings, images of course, and so on and so forth.

Metrics 166

Metrics Marketing Search SEO 166

www.vccafe.com

MARCH 11, 2013

Amazon Web Services. Web Tools: Hereâ??s We have an iOS SDK as well, for web-web, mobile-mobile, web-mobile video chat and video messaging. We have an iOS SDK as well, for web-web, mobile-mobile, web-mobile video chat and video messaging. Mobile Tools: If you are a web developer, you donâ??t

Software Review 53

Software Review Technical Review Startup 53

Cracking the Code

MAY 15, 2008

Unfortunately, John Doeer was not in the panel this year, but Tony said he could not believe anymore in Johns forecasts after his support of Hillarys presidential campaign. the rise of CleanTech, and the next wave of web applications and services, with a hint to the potential of the baby boomers. Portfolio. (3). anecdotes. (13).

Software Review 48

Software Review Technical Review San Jose Venture Capital 48