This is going to be BIG.

FEBRUARY 22, 2010

We realized that there were certain open positions in our portfolio we wanted to call extra attention to. Led by an accomplished management team from Yahoo/Right Media and Google/DoubleClick, AppNexus ( www.appnexus.com ) is the most advanced platform for buying display ads in real time.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

Lightspeed Venture Partners

DECEMBER 14, 2012

There has been a lot of conversation recently on the future of the media industry, specifically drawing comparisons between TV and film and the shrinking music industry. In aggregate, the various revenue streams would continue to support the creation and distribution of high production value content. YouTube; Hulu. Subscription.

Business Model 159

Business Model Distribution Aggregator Channel 159

Both Sides of the Table

APRIL 23, 2011

Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. An example is Metacafe, a Highland Capital portfolio company. It has become a short form premium destination that is verticalizing content in category channels. Startup after Iron Planet? (6:00 6:00 – 7:30).

Vertical 265

Vertical Curation Boston Burn Rate 265

Hunter Walker

AUGUST 26, 2022

I’m an Ashley Mayer superfan so beyond the affinity, have been fortunate enough to also bring her into Homebrew as an advisor to our portfolio companies, and invest in Coalition , a venture firm she founded along with three other amazing female operators. Of course, media scrutiny doesn’t exist in a vacuum.

IPO 91

IPO Cofounder Early Stage Portfolio 91

Up and Running

NOVEMBER 20, 2014

A marketing/PR agency may have a flashy portfolio that impresses you with their big name clients, but for a startup or small business, paying thousands each month to such an agency isn’t going to be good bang for your (limited) buck. Expensive Agencies. Press Release Wires. Traditional distribution services no longer work.

PR 145

PR Small Business SEO Warrant 145

David Teten

DECEMBER 3, 2019

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. Point Nine Capital uses Mention for media monitoring.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

David Teten

DECEMBER 12, 2017

The goal is to intelligently structure the information collected and combine it with additional information scraped from the web and social media. We believe this way we can extrapolate insights for our particular business model (portfolio operator VC fund) previously missed out.”.

Early Stage 60

Early Stage Technical Review Software Review Venture Capital 60

Occam's Razor

APRIL 13, 2015

One hidden gem in an ecommerce context is the Path Length report in the Multi-Channel Funnels folder. The Assisted Conversions report builds upon recommendation #4, Time Lag and Path Length, and shows the performance of marketing channels in both delivering last-click conversions and assisted conversions.

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. What's possible to measure.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. The answer is simple: Aggregators.

Analytics 139

Analytics Aggregator Channel B2B 139

David Teten

JUNE 1, 2011

Deal aggregation websites Increasing in popularity, trying to increase market efficiency. Social media. Question: Thoughts on how to use social media to generate deal flow? Casts a wider, more efficient net than existing channels with a more robust database and a more detailed search function. Intermediaries.

Private Equity 122

Private Equity Deal Flow Equity Developer 122

Occam's Razor

AUGUST 9, 2016

I can honestly spend hours on just this report digging using segmentation (geo, media, new and loyal customers, all kinds of traffic, product page types and so on). The latter is particularly useful as an aggregated view for senior executives. The more this value exceeds 1, the more this channel functioned in an assist role.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

APRIL 21, 2014

Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

JULY 18, 2011

With all the sexiness oozing out of social media it might seem insane to write about email. Email remains an immensely credible and profitable channel, with an immense reach to boot. To not have it as an active part of your marketing portfolio is sub-optimal. Your company cross-channel outcomes data. Your website data.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ For good measure, just to be extra sure you'll segment out the visitors who come by clicking on your campaigns (display/banner, YouTube, rich media, whatever), and see how many of them were truly new. Sounds dicey!! :)).

Campaign 128

Campaign Analytics Metrics Search 128

The Equity Kicker

AUGUST 7, 2014

Jim Barksdale, founder of Netscape famously said that “there are only two ways to make money in business: bundling and unbundling” We’ve seen this a lot in media – iTunes unbundled the album into singles and now Spotify have bundled singles up into an all you can eat subscription.

Aggregator 92

Aggregator Portfolio Channel Restful 92

VC Cafe

JUNE 18, 2012

Potential partnerships with media and telecom giants make it attractive enough though, and hopefully there will be cross polination between the Israeli startups and the great tech cluster in London. Check out the 28 Israeli startups coming to London next week to showcase at the Innovate Israel 2012 portfolio. How do we do this?

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Occam's Razor

FEBRUARY 25, 2014

PS: The data in the graph is cool, you can see my brief analysis on my LinkedIn Influencer Channel: Email Still Rocks! You will never obsess about the cost per trade of your E-Trade portfolio, right? And because all data in aggregate is crap , segmented trends are even better! What is the optimal media-mix for our efforts?

Analytics 144

Analytics Search Metrics Web 144

Occam's Razor

DECEMBER 12, 2011

If your product costs you $15 to make then, in the above scenario, you are shipping a crisp $5 bill along with every Social Media order! Be they Earned, Owned and Paid media – oh and have a marketing strategy that has each of those elements or as a small business owner you are not going to win a lot. Simple enough, right?

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

MAY 19, 2014

at a level of aggregation or granularity you need, and send it into your digital analytics tools. People who don't know anything about Social Media use Facebook Likes to measure success. By channel] Conversions - Assisted Conversions. Essentially, how often did that channel help with a future conversion?

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

FEBRUARY 7, 2022

Another frequent online experimentation strategy is to use matched-market tests to figure out diminishing return curves for the online-offline media-mix in our marketing plans. You, like us, probably measure change in Unaided Awareness, Consideration, Intent across individual digital channels. Because: All data in aggregate is crap.

Analytics 101

Analytics Programming Global Campaign 101

Occam's Razor

JANUARY 10, 2011

Everyone wants the perfect tool that bounces rates in real time while computing multi-channel attributable impact of an email sent to grandma via Facebook based on competitive intelligence gleaned from TV watching behavior of customers with lifetime value greater than $358 and FICO scores of 700 or higher. [I Aggregation of marginal gains!

Analytics 120

Analytics Web Agile Campaign 120

Cracking the Code

OCTOBER 10, 2008

Each account manager should have a portfolio of existing customers, and you should model the expected CMRR from this group net of up-sells and churn. Philippe Botteri. Bessemer SaaS Law #5.

Software Review 48

Software Review North America Europe Metrics 48

Cracking the Code

FEBRUARY 4, 2008

A few times per year, Bessemer organizes a CxO event for our portfolio companies and we decided to focus our first session of 2008 on Software-as-a-service (SaaS). This invite-only event for our portfolio companies and close friends of the firm was designed to be fairly intimate and interactive. Labels: Portfolio , SaaS , software.

Software Review 48

Software Review South Korea IPO Portfolio 48

VC Cafe

JANUARY 16, 2011

. - Spacecom is offering a wide range of Pan African satellite services, including: Cellular backhaul, Rural telephony, Broadband VSAT networks, e-government, e-learning, e- health, Direct To Home (DTH) Multi-channel platforms, DSNG, Video Distribution & Contribution. Media Market. Flash Networks. Mce Systems. MailVision.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Lightspeed Venture Partners

DECEMBER 3, 2010

Brand advertising starts to move online, boosting premium display, video and social media. Many brand advertisers are spending their experimental budgets widely in social media as they attempt to figure out how to promote themselves through Facebook, Twitter, Foursquare and other platforms.

Internet 113

Internet eCommerce Advertising Flash 113

Occam's Razor

APRIL 29, 2013

Innocent on the other hand clearly understands Conversational Marketing (they are a small company, not yet corporatized I suspect, and likely deal with a smaller combination of lawyers/PR types/Social Media Gurus/Agencies – a sad likely bane on Tide's existence). Let's say you have a stock portfolio with someone like E-Trade.

Metrics 166

Metrics Marketing Search SEO 166

www.vccafe.com

MARCH 11, 2013

Media Temple. Social Media Tracking/Marketing. analytics for social media and online. social media and email marketing. aggregation. Email Integration. Domains.Co. Text Editor. Macromates. Sublime Text. Name.com *. Bluehost *. StartLogic *. Windows Azure. Amazon Web Services. Online education and skill learning.

Software Review 53

Software Review Technical Review Startup 53