ConversionXL

JUNE 20, 2019

Simply sign up using your Google account, create a channel , and upload your video files. The average mobile viewing rates are 40 minutes per session.) Suggested videos encourage people to increase their watch time not just on your channel but on the platform as a whole. YouTube shines when it comes to brand awareness.

Hosting 127

Hosting Video Technical Review Software Review 127

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. Content Consumption Competitive Analysis. + #OMG Mobile, Where's Mobile Data! . Content Consumption Competitive Analysis. + #OMG Mobile, Where's Mobile Data! Traffic Trends Key Metrics Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

NOVEMBER 6, 2017

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. vs. mobile traffic. Why is it easier to detect 10% vs 12% desktop than 5% vs 6% mobile?

Chad 112

Chad Mobile Technical Review Aggregator 112

ConversionXL

SEPTEMBER 13, 2018

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. You’ll be able to see which channels (paid, organic, social, etc.) In McGaw’s experience, “If you have a web app and mobile app, Google Analytics is pretty shitty at tying those users together.”.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. They still tend to think of digital as a fulfillment channel. Joseph Boisseaux.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. That means: All of these metrics are off.

Analytics 124

Analytics Channel Metrics Web 124

Steve Blank

FEBRUARY 25, 2014

We collect the complete narrative of what they discovered talking to customers as well as aggregate interviews, hypotheses to test, invalidated hypotheses and mentor and instructor engagements. The Power of the Investment Readiness Level: Different Metrics for Different Industry Segments. Or watch the video here.). Medical Devices.

Incubator 315

Incubator Intellectual Property Startup Lean 315

Occam's Razor

OCTOBER 21, 2013

Depending on the mobile device and browser you are using (for example, Safari since iOS 6), you have already been using secure search for a while regardless of the search engine you use. Aggregated search engine level analysis. The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report.

Search 154

Search SEO Analytics Engineer 154

Occam's Razor

MARCH 23, 2010

In fact smarter than you would be through any other channel on the planet! Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Don't fall for the FUD. success measures.

Analytics 118

Analytics Web Metrics Channel 118

ConversionXL

AUGUST 21, 2014

That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. They refer to these differences as “ Red Flag” Metrics (or RFMs). Total number of logins also proved to be an important metric, though not as much so as the former two. times per day on average.

Retention 106

Retention Churn Rate Metrics Software Review 106

Occam's Razor

JULY 1, 2013

An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms). SEO, PPC, Mobile marketing, will return Ad Group ideas and Keyword ideas. Here are the official definitions: Ad Share.

Search 135

Search Analytics PPC Green 135

Occam's Razor

APRIL 19, 2010

"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. Metric: A metric is a number. But not normal metrics. Dimensions.

Analytics 138

Analytics Metrics Web Framework 138

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. The answer is simple: Aggregators.

Analytics 139

Analytics Aggregator Channel B2B 139

YoungUpstarts

FEBRUARY 11, 2019

Since you have access to intelligent information, the question becomes — how will you aggregate and leverage all this data? Today’s best SMB-focused CRMs capture metrics more effectively than ever before. Tech-driven CRM systems will communicate across channels to rapidly seek information in order to understand each unique situation.

Artificial Inteligence 127

Artificial Inteligence Sales Cycle Colorado Retention 127

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. We got everything from price comparison engines to aggregated user reviews to one-click checkout. Smartphones transformed the mobile internet.

Internet 114

Internet eCommerce Advertising Flash 114

ConversionXL

JULY 11, 2016

“Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Report tangibly and make content marketing comparable to direct marketing channels. All PPC channels will work for you if you stop using brute force. Need Keywords?

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

JANUARY 14, 2016

Conversion optimization for mobile apps is getting more sophisticated. Don’t get me wrong, an install is still an important milestone in the mobile consumer journey, but it should only be a step en route to your final destination – that is, creating an app with sustainable commercial value. The Real Metric: Install-to-[Value].

Mobile 48

Mobile Conversion Retention Campaign 48

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Point Nine Capital uses Qwilr to create modern, mobile-native collateral. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

VC Cafe

JANUARY 16, 2011

The Mobile World Congress , possibly the largest International technology conference and definitely the most important mobile conference of the year is taking place in Barcelona this February 14-17. Mobile Apps and App stores – a new ecosystem was created and it’s here to stay (Check out LogiaGroup, Waze and Cellint).

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Occam's Razor

OCTOBER 14, 2014

Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. … You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. It takes multiple visits to purchase, from multiple channels/influences.

Analytics 145

Analytics Green Metrics Web 145

ConversionXL

OCTOBER 4, 2018

which marketing campaigns, channels, touches, behaviors, and demographics are contributing to a business outcome, a form of “machine learning–based attribution.”. For most clients, Futurety starts by identifying the key business question—not a specific metric or visualization. which leads will convert—however you define conversion.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

Austin Startup

APRIL 25, 2017

In order to achieve 20x growth, Snap needs grow both of those metrics 4–5x. Had Facebook not purchased Instagram, Facebook’s aggregate numbers likely would have dipped as millennials have largely abandoned Facebook for Instagram and Snapchat. Let’s look at each figure. 2 years ago my grandmother didn’t have Facebook.

Valuation 48

Valuation Technical Review Forecast Social Network 48

Occam's Razor

DECEMBER 20, 2010

It shows the distribution of the pages people see on your site (not the "silly" metric, average page views per session). Most content gets consumed in applications (think tweetdeck, my beloved twicca , mobile etc). Mobile, apps, html5 pages, bring it on. Here's the link I tweet: [link]. It points here: [link].

Analytics 118

Analytics Web Social Media Search 118

ConversionXL

OCTOBER 15, 2019

In our experience, product categories where the ROPO effect is significant include: TVs/monitors; Mobile phones; Audio equipment; Digital cameras; Hardware. Or, you may want to know at which stage in the funnel it’s best to encourage customers to make a purchase (and the best channel to do so). What drives ROPO behavior?

Analytics 85

Analytics Cloud Advertising Metrics 85

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. There are many spectacular reasons for why Like (and +1s, Followers) is a horrible metric.

Metrics 166

Metrics Marketing Search SEO 166

Occam's Razor

FEBRUARY 25, 2014

PS: The data in the graph is cool, you can see my brief analysis on my LinkedIn Influencer Channel: Email Still Rocks! Yes, cost per click is metric. The metric CPC aside, we do present data like this all the time. If you can, focus on a singular metric for each module/slide/element. Social, Surprisingly, Stinks! ].

Analytics 144

Analytics Search Metrics Web 144

www.vccafe.com

MARCH 11, 2013

VC Cafe covers early stage Israeli and European tech & mobile startups. We have an iOS SDK as well, for web-web, mobile-mobile, web-mobile video chat and video messaging. Twilio : Need to call/txt get a phone number from your web/mobile application? Mobile Tools: If you are a web developer, you donâ??t

Software Review 53

Software Review Technical Review Startup 53

Occam's Razor

FEBRUARY 7, 2022

Oh, oh, oh, and our long-term favorite: Does online advertising on TikTok, Snap, and Hulu actually drive phone sales in AT&T, Verizon and T-Mobile stores in the real world? You, like us, probably measure change in Unaided Awareness, Consideration, Intent across individual digital channels. Don’t test for a vanity metric.

Analytics 101

Analytics Programming Global Campaign 101

Occam's Razor

APRIL 13, 2015

You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments. You don't see this in the above view, but I also added an advanced segment (separating out desktop and mobile).

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 145

Analytics Metrics API Web 145

A Crowded Space

NOVEMBER 24, 2014

They provide on-demand temp labor via mobile devices. . The number of full-timers is an essential metric. I would argue far easier than traditional channels. Marketplaces do an excellent job at aggregating demand. And they’re using lots of former McKinsey consultants. . More thoughts on that here. .

Reputation 106

Reputation Curation Demand Syndicate 106

Brandanew

JANUARY 8, 2016

Yes, it’s a bonus that they’re free – I don’t know a marketer alive who doesn’t get the stink eye from their CFO for all the monthly tool subscriptions they use – and even better, they work flawlessly on my mobile phone. Ken Herron is the CMO of Unified Inbox , and voted #2 CMO on Twitter. Tool 8: KeyHole.

Analytics 100

Analytics Social Media Marketing Media 100

ConversionXL

FEBRUARY 5, 2014

To be fair, “familiarity” and “Ever listened to” aren’t really great metrics that translate to consumption. In 2013 Mazda started installing Stitcher – the second most popular podcast aggregator – in the actual dashboards of their cars. Over 40% of Stitchers 12 million mobile listeners use the app in the car.

Software 100

Software eCommerce Audio Hosting 100