Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. If traditional media companies adapt, so much the better.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

crowdSPRING Blog

AUGUST 2, 2016

One of the major benefits of the digital age is that marketers now have far more meaningful metrics by which to evaluate the success of their initiatives. Your social media posts can be compared on the basis of impressions and engagement. Contextualize all available data relative to aggregate spend. Of course not.

Marketing 48

Marketing Metrics Aggregator Social Media 48

Occam's Razor

JULY 18, 2011

With all the sexiness oozing out of social media it might seem insane to write about email. Email remains an immensely credible and profitable channel, with an immense reach to boot. I dare say even more than Search (and without a shred of doubt, more than Social Media). Your company cross-channel outcomes data.

Metrics 137

Metrics Campaign Email Marketing 137

Startup Lessons Learned

AUGUST 16, 2010

Early this year, SlideShare launched custom channels. Designed for large businesses, the channels let a company share several types of documents, brand the channel with their own design elements, and then include display advertising, contest promotions, blog aggregation, social media integration and metrics reporting.

San Francisco 167

San Francisco Lean Analytics Continuous Deployment 167

Occam's Razor

OCTOBER 14, 2014

Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. In my case I'm looking at Social Media (boss LOVES social!), … You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

APRIL 13, 2015

You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments. One hidden gem in an ecommerce context is the Path Length report in the Multi-Channel Funnels folder.

Analytics 60

Analytics Web eCommerce Metrics 60

Up and Running

MAY 1, 2014

Milestones and Metrics. Social Media. These days, having a social media presence is essentially a requirement for the vast majority of businesses. You don’t need to be on every social media channel, but you do need to be on the ones that your customers are on. Read more ». Read more ».

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. They still tend to think of digital as a fulfillment channel. Joseph Boisseaux.

Analytics 131

Analytics Marketing Campaign Metrics 131

David Teten

DECEMBER 3, 2019

“We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

FEBRUARY 7, 2011

But each keyword gets "credit" for other metrics. This way GA will show you both keywords while the aggregate for visits will not be skewed – as technically it is just one session. ]. Landin Gee: Besides compete.com, where else can I access free competitive intelligence (excluding social media tools)?

Analytics 94

Analytics Web Non-Compete Metrics 94

ConversionXL

FEBRUARY 5, 2020

I’ll cover: How to avoid “blank page panic” by using templates; How to turn disparate data points into an intuitive flow; How to save time with data manipulation (and get cleaner data); How to aggregate data from different sources in the same dashboard. content, channels, etc.) Use the Bar format to represent the metrics.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

ConversionXL

AUGUST 21, 2014

That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. They refer to these differences as “ Red Flag” Metrics (or RFMs). Total number of logins also proved to be an important metric, though not as much so as the former two. times per day on average.

Retention 106

Retention Churn Rate Metrics Software Review 106

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

JULY 1, 2013

[And can''t you just see how this really deep understanding of customer interest, based on their data and not your opinions or, worse, an "expert''s" opinion, will be incredible when it comes to fueling your social media strategy? The Ad Groups view is pretty helpful from an aggregated perspective. You can't.

Search 135

Search Analytics PPC Green 135

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things.

Analytics 145

Analytics Metrics API Web 145

Brandanew

JANUARY 8, 2016

Most small business and Startup founders are talking about customer engagement and social presence beyond the customary likes and one-post-a-month schedules. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. Are you reaching the right audience?

Analytics 100

Analytics Social Media Marketing Media 100

The Next Web

MARCH 2, 2014

To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. Increased inbound links. Inbound links are the lifeblood of SEO.

SEO 159

SEO Analytics Social Media Metrics 159

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. The multi-channel strategy you are executing is unique. All visits.

Analytics 123

Analytics Web Acquisition Metrics 123

ConversionXL

SEPTEMBER 15, 2020

Before you can dive into them fully, it’s important to understand the difference between hit-level metrics and session-level metrics. Avinash wrote an excellent post on this very topic, Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions! Here’s a graphical summary… ( Image source ).

Analytics 70

Analytics eCommerce Software Review Technical Review 70

ConversionXL

FEBRUARY 5, 2014

To be fair, “familiarity” and “Ever listened to” aren’t really great metrics that translate to consumption. But when you consider Pew’s State of The Media Report finding over 32% of Americans also report “Liking” audio podcasts, and Apple reporting over 1 billion combined subscriptions, something becomes apparent… image source.

Software 100

Software eCommerce Audio Hosting 100

ConversionXL

JANUARY 8, 2016

As Avinash Kaushik famously wrote, “All data in aggregate is crap.” Before you can dive into them fully, it’s important to understand the difference between hit-level metrics and session-level metrics. ” [Tweet It!]. Setting Up Your Google Analytics. Here’s a graphical summary… Image Source.

Analytics 48

Analytics eCommerce Software Review Technical Review 48

ConversionXL

DECEMBER 3, 2018

Their typical buyers—facilities managers, architects, and commercial designers—rarely used social media. Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. It created powerful network effects. It generates lots of irrelevant traffic.

B2B 133

B2B Marketing SEO Search 133

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Social Strategy Effectiveness. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

SoCal CTO

AUGUST 3, 2010

That’s @MeganBerry to you, blogger and social media expert, marketing manager of Klout.com. Metrics availability. Each of those domains would get one point in the aggregated list. Here’s an example in a direct sales channel. So I asked her this: “What do I do with my 1,000th post?”. Not so bad. Performance.

Software Review 217

Software Review Startup Venture Capital Technical Review 217

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. There are many spectacular reasons for why Like (and +1s, Followers) is a horrible metric.

Metrics 166

Metrics Marketing Search SEO 166

Lightspeed Venture Partners

DECEMBER 3, 2010

Brand advertising starts to move online, boosting premium display, video and social media. Many brand advertisers are spending their experimental budgets widely in social media as they attempt to figure out how to promote themselves through Facebook, Twitter, Foursquare and other platforms.

Internet 113

Internet eCommerce Advertising Flash 113

ConversionXL

OCTOBER 4, 2018

which marketing campaigns, channels, touches, behaviors, and demographics are contributing to a business outcome, a form of “machine learning–based attribution.”. For most clients, Futurety starts by identifying the key business question—not a specific metric or visualization. which leads will convert—however you define conversion.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

www.vccafe.com

MARCH 11, 2013

Social Media Tracking/Marketing. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? analytics for social media and online. social media and email marketing. aggregation. Roku Channel Store. Aptana Cloud (svn, IDE, php, java, rails etc…). code spaces (svn). Alon Bloch.

Software Review 53

Software Review Technical Review Startup 53