Occam's Razor

JUNE 4, 2018

I understand channel conflict, Timbuk2, but this is just plain not being hungry. Increase current conversion rate by 25%, quantify how much increased revenue there will be. Go to the Multi-Channel Funnels folder in Google analytics and look at two other yummy reports: Time Lag and Path Length. Do something simple. You should.

Conversion 124

Conversion eCommerce Artificial Inteligence Aggregator 124

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality. Newspapers!

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

NOVEMBER 6, 2017

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. User segmentation can be vital to gaining insights and maximizing revenue. Conclusion.

Chad 112

Chad Mobile Technical Review Aggregator 112

ConversionXL

OCTOBER 13, 2015

Average Revenue Per Customer. So by segmenting your data, you can learn things you couldn’t from the aggregate data. How does retention differ among different acquisition channels? Customers that converted in the last year that had a sales cycle of less than x weeks. Total Customers. Acquisition Efficiency.

Conversion 48

Conversion Retention Acquisition Metrics 48

The Startup Magazine

JULY 9, 2020

Are you a startup struggling to optimize your sales and revenues because of the Coronavirus pandemic? Do you know how you can sustain your business, improve sales, and pay-off salaries even during the pandemic? They not only earned credibility and trust during the pandemic but also increased sales volumes.

Social Media 92

Social Media PPC Marketing SEO 92

crowdSPRING Blog

NOVEMBER 27, 2012

After all, without customers, there is no revenue. Let’s illustrate with an example – using a fictional new online marketplace for the purchase and sale of art. For example, approximately one-half of the art market worldwide is auction sales. The other half is commercial gallery sales.

Small Business 110

Small Business Marketing Startup Silicon Valley 110

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. I agree with YouTube (that they provide more (hosting, ad sales, etc.)

Networking 366

Networking Media Distribution Video 366

YoungUpstarts

JANUARY 13, 2017

Those dreams can fuel any business as it secures loyal customers and achieves a consistent revenue stream, but that may not be enough to take it to the next level: its transformation into a larger company. Introducing items that build on the products you already have can help generate new sales and improve customer satisfaction.

Small Business 100

Small Business Small Business Administration Social Media Aggregator 100

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). You have to have some of your own content formats and not just be an aggregator of talent.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Lightspeed Venture Partners

DECEMBER 14, 2012

The group consensus was quite clear — media companies would need to embrace a mix of distribution channels and business models to remain relevant, a testament to customer choice driving all models in parallel. Spotify, Rhapsody. Netflix, HBO Go. Live events. Movie Theaters.

Business Model 159

Business Model Distribution Aggregator Channel 159

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

Analytics 85

Analytics Aggregator SQL Cloud 85

www.forentrepreneurs.com

FEBRUARY 2, 2010

The company has just missed its quarterly revenue forecast. Lets take an example, and look at how they might do this: They will be able to tell you that revenue is composed of deals. To compute revenue, you multiply average deal size by number of deals. SolidWorks 2: The best VAR management program in the world?

Metrics 55

Metrics Design Entrepreneur Startup 55

Up and Running

NOVEMBER 12, 2020

Leveraging the power of ML or Machine Learning, AI can help channelize your marketing spending in proper directions leading to a higher return on investment (ROI). Marketing is an investment where the money is spent to acquire more customers for your business, leading to higher profits and more revenue. Plan for the future.

Artificial Inteligence 142

Artificial Inteligence Marketing Channel Campaign 142

www.kalzumeus.com

AUGUST 13, 2012

This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes. The Thirty Second Sales Pitch. Email: Geeks Ignore The Best Marketing Channel Ever. Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News.

Email 54

Email Software Review Software Campaign 54

Mike Michalowicz

NOVEMBER 1, 2016

For a small business; generally you have to increase sales to find economies of scale in your other costs. To increase sales; hire people. Be sure you understand how to make every aspect of the business repeatable and scalable: aggregation, ingredient purchasing, production, fulfillment, customer experience and customer retention.

Balance Sheet 60

Balance Sheet Incubator Cofounder Salary 60

ConversionXL

MARCH 20, 2019

Deliver tailored marketing and sales messaging to those people. Pilot programs refine the process—and your target list—while (hopefully) demonstrating enough ROI to earn buy-in from marketing, sales, and executives. The analytics portal syncs with independent CRMs to wed engagement and sales data. Sales enablement.

Software Review 117

Software Review Software Marketing IP 117

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. What is the right revenue model? Is that a lot? Is that good?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Duct Tape Marketing

JUNE 30, 2017

Corporate success is often hampered by conflicting goals—marketing wants more leads while sales want better leads. This may sound simple enough, but the process of analyzing marketing data can be a daunting task for those who don’t have a grasp on the data collection, maintenance, and aggregation processes. Sound familiar?

Marketing 54

Marketing B2B Database Campaign 54

Duct Tape Marketing

MAY 2, 2013

Products and services can be packaged and distributed through a multitude of channels and delivered in physical form, digital form and as one time purchases or ongoing subscriptions. Aggregator – An aggregator builds a community and then charges for access to the community. Clarity.fm

Business Model 77

Business Model Aggregator eCommerce Distribution 77

ConversionXL

AUGUST 19, 2020

The first step is to establish communication channels between teams and set expectations about when and how to use them. a top-line conversion or revenue target) and recognize both teams’ contributions—regardless of which channel generated the most conversions in a given period. Focus less on the tools (e.g., Image source ).

PPC 69

PPC SEO Channel Analytics 69

Startup Lessons Learned

AUGUST 16, 2010

Early this year, SlideShare launched custom channels. Designed for large businesses, the channels let a company share several types of documents, brand the channel with their own design elements, and then include display advertising, contest promotions, blog aggregation, social media integration and metrics reporting.

San Francisco 167

San Francisco Lean Analytics Continuous Deployment 167

Occam's Razor

MAY 2, 2017

Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. Every ecommerce site has to obsess about Revenue. Remember: All data in aggregate is crap, segment or suck. B2B / Enterprise Sales: Salesforce. And, we can do so much for them!

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Ben's Blog

JUNE 3, 2024

And unlike sales, marketing is not dependent on painstakingly building a person-to-person relationship with the customer (although maybe this will become easier in a world of AI-powered sales development representatives). According to a recent McKinsey report, GenAI in marketing and sales could reap an estimated $3.3

Software 89

Software Sales Marketing Vertical 89

Up and Running

MAY 1, 2014

Marketing and Sales Plan. What marketing and sales tactics will you be using? Highlight the key aspects of your financial plan, ideally with a chart that shows your planned sales, expenses, and profitability. Marketing and Sales Plan. Who are you selling to? Read more ». How are you going to reach your target market?

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

ConversionXL

SEPTEMBER 10, 2019

Two of the teams focused on the two main sources of revenue, one team on inbound leads, and the last team on site conversion rates. Design, Product, Marketing, and Sales get pissed that you’re not in sync. We were optimizing revenue from these campaigns by testing different versions. Things…did not go well.

Conversion 133

Conversion Technical Review Channel Engineer 133

Occam's Razor

JANUARY 4, 2022

But, then they then quickly pivot to making the case that the Most Important KPIs for Media are ROAS, Exposed ROAS, “Direct Online Sales Conversions from Site Visit” (what?!), All revenues from your subscription are donated to charity. Revenue is what the customer will pay for a product or a service. A very good lament.

Conversion 127

Conversion Analytics .Net Metrics 127

Both Sides of the Table

JUNE 6, 2012

And you would promote your music through expensive and limited media channels (radio, who had a strangle hold on market) and retail shops (who could control placement and promotion). With what is rumored to be around 2 million consumers paying $8 / month that is now a $200 million per year not including their ad revenue business.

Media 302

Media South Korea Distribution Technical Review 302

Duct Tape Marketing

SEPTEMBER 25, 2015

No one knows if the offering has value until it’s generated revenue. The most important customer acquisition channel for a new business is referrals. Think videos, guest blog posts , demand generation content, public relations stories, sales enablement content, and the best of all, organic, unsolicited endorsements.

Customer 28

Customer San Francisco Early Stage Aggregator 28

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . I previously posted a detailed presentation with sales technology tools useful for B2B sales. Many VC funds rely on general-purpose CRM and sales funnel solutions like Copper , Pipedrive, Salesforce , Streak , and ZenDesk.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. The message, the customer data, the ability to reach current and prospective customers, drive new sales as well as repeat sales, experiment with new ideas and offers, and so much more. Your company cross-channel outcomes data.

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

FEBRUARY 26, 2020

results) to the correct traffic source to compare the performance of marketing activities across various channels. If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? The CTA is “Shop Now 40% Off.”. What keyword exactly?

Analytics 118

Analytics Campaign Email Channel 118

Both Sides of the Table

JANUARY 5, 2016

Multi-Channel-Network. The reason is that most people equate MCN with “YouTube aggregators” meaning people who sign up video creators, roll them up into a single content management system and then collect advertising revenue from YouTube. YouTube aggregation isn’t a business. What does that even mean?

Aggregator 150

Aggregator Silicon Valley Distribution Video 150

Occam's Razor

AUGUST 9, 2016

You'll see in an instant the very cool things you can track and analyze… With a little bit of smart tagging you can track your internal promotions ( buy one Make America Great Again hat and get one Stronger Together hat free! ), transactions with coupon codes, affiliate sales and more. Very nicely summarized above. Take a break.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. The answer is simple: Aggregators.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. How do you come up with compelling analytics KPIs if there isn't a simple relationship between online activity and profit, for example when you sell online content via a traditional offline annual subscription sales process?? strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

YoungUpstarts

FEBRUARY 11, 2019

Your patrons have shared their data all last year through clicks, subscriptions, customer service requests, sales inquiries and more — and now expect your business to be able to turn those interactions and touch points into a more targeted, holistic experience. With CRM revenues at 39.5 With CRM revenues at 39.5

Artificial Inteligence 127

Artificial Inteligence Sales Cycle Colorado Retention 127