Duct Tape Marketing

JANUARY 7, 2020

Increasingly, Google is where people head to find information about businesses. But it’s equally true for existing customers! Businesses of all stripes and sizes need to be easily searchable on Google because that’s where everyone goes to find the information they need about your business. Focus on Purchase Intent.

Search 71

Search PPC Kansas City B2C 71

Occam's Razor

AUGUST 12, 2013

I'll close with a custom attribution model into which you can insert all your biases – sorry, I mean expertise – and get something better than good to make incremental progress from where you are today. My macro goal is to make you dangerously informed. Customized/Personalized Attribution Model. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

APRIL 21, 2014

They are actively losing money and actively creating upset customers. I like to analyze my AdWords keyword performance using custom reports , especially using dimensions like Matched Search Query, inside Google Analytics and in context of other campaigns I'm running. If you have a lot of them, aggregate them up.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

AUGUST 14, 2019

Data Studio allows you to communicate data simply and in a repeatable format, and their expanded integrations, customizations, and editability have made Data Studio dashboards extremely powerful. By default, each element in Data Studio pulls information from a single data source. As their PPC agency, we had to justify this dip.

Analytics 123

Analytics Metrics eCommerce Search 123

Up and Running

JULY 7, 2020

commissions on sites like eBay or Amazon, SEO costs, PPC costs, etc.) Global shipping often incurs extra costs beyond just delivery and may include customs fees and drayage fees to clear customs and bring your product to your location. Customer service. Don’t discount the time needed to provide customer service.

eCommerce 99

eCommerce Cost Forecast Operations 99

Occam's Razor

FEBRUARY 9, 2015

Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. Regular readers of the blog know of my deep love for competitive intelligence analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Humans love them.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

JANUARY 7, 2014

12: Almost all reporting is off custom reports. #11: 11: Close to zero aggregated analysis exists, everything's segmented. #10: An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." 12: Almost all reporting is off custom reports. Creating custom reports is hard work.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

AUGUST 6, 2007

In a nutshell bounce rate measures the percentage of people who come to your website and leave "instantly" Thought about from a customer perspective rather than I came, I saw, I conquered, the action is I came, I saw, Yuck, I am out of here. Please check how to with Adobe's customer service or your account rep.].

Metrics 120

Metrics Analytics PPC Campaign 120

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Universal search for example means that personalized results will not only look for information from web pages, they also look for YouTube/Vimoe videos, social listings, images of course, and so on and so forth.

Metrics 166

Metrics Marketing Search SEO 166

Occam's Razor

OCTOBER 14, 2014

There, some primitive benchmarking information you can use. Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Any big shifts in investment (marketing, customer experience, team sizes, tools).

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

FEBRUARY 22, 2010

These toolbars also collect limited information about the browsing behavior of the customers who use them, including the pages visited, the search terms used, perhaps even time spent on each page, and so forth. Typically, data collected is anonymous and not personally identifiable information (PII). 4: Search Engine Data.

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

ConversionXL

MAY 27, 2020

In some situations, like with SEJ blog, I couldn’t even link back to my own (informational) content. . You don’t need to hire a developer to design your own calculator or quiz; there are plenty of tools, like SurveyAnyplace and LeadQuizzes , that let you create quizzes or surveys from scratch or customize ready-made templates.

B2B 142

B2B Social Media Email Campaign 142

Occam's Razor

OCTOBER 31, 2011

I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). You can analyze Mobile Search performance with Mobile Referring traffic information. The conversion rate between our two main PPC keywords is 1.33% and 1.94%.

Salary 130

Salary Analytics Green eCommerce 130

Occam's Razor

SEPTEMBER 29, 2009

Outcome #1: To attract "prospects" / new customers. You can measure this at an aggregate level, or you can measure it just for your campaign traffic. My hope is that this bushel of ideas will spark your own creativity when it comes to measuring your campaigns. " It is not very hard to measure these campaigns.

Campaign 128

Campaign Analytics Metrics Search 128