article thumbnail

CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

It has high close rates and shorter sales cycles, and some of the usual metrics are lagging indicators (demos attended, proposals sent, and average deal size). If you target demand capture, you need to use intent channels that include paint point SEO, PPC, review websites, affiliates and aggregators, or intent data.

B2B 94
article thumbnail

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many adds came through organic SEO? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on?

Metrics 346
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Quick Primer on B2B Conversion Optimization

ConversionXL

There you want to look at things in clumps and aggregates. Depending on your personas and sales process, your content could be a few different things: Long form content has plenty of benefits, like thought leadership, SEO traffic, and authority building pieces. So for us, in that case, the right answer was get them into the demo.

B2B 48
article thumbnail

Raw Data & Google Analytics: A Game Changer

ConversionXL

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

article thumbnail

Produce Actionable Insights: Mate Custom Reports With Adv Segments!

Occam's Razor

and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). What type of content (videos, demos, pictures, reviews etc.) But not just SEO or keywords or our brand name. rant] It is so horrible that SEOs still get asked: “Can I rank #1 for word x?”

Customer 122
article thumbnail

Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

SEO & PPC, Because You Should! Go to the Analytics Help Demo Account page. Then click on this text: ––>ACCESS DEMO ACCOUNT<––. Go to the Reporting section of our Store Demo account, click on Conversions in the left nav, then Ecommerce, and now Overview. You spend money on SEO and PPC. Let's go!

article thumbnail

Video Hosting Platforms: Which Is Best for Your Business?

ConversionXL

Here’s an example for “how to tie shoelaces fast”: The basics of SEO (with some adjustments ) apply to YouTube videos as well, giving YouTube publishers a chance to drive more awareness on Google and within YouTube. Here’s a demo featuring my name: Who is personalized video right for? All that said—YouTube has its downsides.

Hosting 127