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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets. Not so fast.

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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. Our industry just took one big step towards legitimacy with the hiring of renowned media exec Ynon Kreiz to run Maker Studios. hours of TV / day.

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Requests for Startups in 2024

VC Cafe

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. Content editing: Owning multi-media workflows – combine an image with text, music with video, or animation with a voiceover.

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Internet/Media: 5 things that will define 2011

Lightspeed Venture Partners

Some observations from Bipul Sinha about the internet and media industry in 2011. This is as much of a game-changer (due to a new distribution model based on the social graph) as going from offline to the Internet was in the 90s. Startups to watch in this space are Legolas Media , Krux Digital , and BrightTag , among others.

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The Great Retail Reinvention: How the Internet Is Reshaping the Way We Buy Clothing

View from Seed

Maybe they will get there, but I think that the experiential nature of the category — both in terms of the actual products and the brand experience — mean that this will play out very differently from other categories like media or consumer electronics. The old brands and distribution channels are dead or dying.

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Why The Media Has Been Wrong About YouTube Networks

Both Sides of the Table

Maker announced it has raised $62 million this year, acquired an amazing off-YouTube distribution network and grown its business in monetary terms by almost 300% year-over-year off of an already large base. You need to think like a producer of any kind and think about distribution more broadly. ” YouTube takes 45%.

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The Creator Economy – Who are they, what do they do and How do they make money?

VC Cafe

Taking a look at the list above you can get a sense for what tools are needed for creators to create, distribute and monetize their content. Heywith created a list of 100+ tools to monetize your social media following. 100 website and tools to monetize your social media audience by HeyWith. Credit: Eze Vidra, VC Cafe).

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