Startup Lessons Learned

AUGUST 24, 2009

Lessons Learned by Eric Ries Monday, August 24, 2009 Marching through quicksand I have been spending a lot of time lately talking to people in various media companies: editors and agents, executives, journalists, producers and directors. For established media empires, this is a scary fact. What accounts for the difference?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Gust

JANUARY 4, 2012

How much risk do IP issues in the aggregate pose to our business ? The quicker the startup establishes a strong brand identity that “sells itself” through word-of-mouth and social media, earning goodwill in its name, the sooner it can effectively chase away knockoffs that try to use confusingly similar names , logos, or domain names.

Intellectual Property 143

Intellectual Property IP Startup United States 143

Both Sides of the Table

JUNE 6, 2012

It was especially influential in my mind in thinking about media. At the simplest level you can think about markets in terms of the number of times media is consumed and/or purchased by people plotted against the total number of content of that media type that is available. Why is that? Even a hundred. That was the only way.

Media 302

Media South Korea Distribution Technical Review 302

Lightspeed Venture Partners

DECEMBER 14, 2012

There has been a lot of conversation recently on the future of the media industry, specifically drawing comparisons between TV and film and the shrinking music industry. In aggregate, the various revenue streams would continue to support the creation and distribution of high production value content. YouTube; Hulu. Subscription.

Business Model 150

Business Model Distribution Aggregator Channel 150

Occam's Razor

OCTOBER 21, 2013

Aggregated search engine level analysis. The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report. And if you want to feel better about this, just think of how you make decisions about offline media – that is entirely based on faith! It introduces a fudge factor, a risky variable.

Search 154

Search SEO Analytics Engineer 154

This is going to be BIG.

FEBRUARY 22, 2010

Led by an accomplished management team from Yahoo/Right Media and Google/DoubleClick, AppNexus ( www.appnexus.com ) is the most advanced platform for buying display ads in real time. One thing is for certain — you must have experience dealing with large scale distributed applications.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

YoungUpstarts

OCTOBER 2, 2014

As marketers, we create and curate engaging content, broadcast it to all the right channels and measure how it performs. A lot of marketers are doing well in terms of authoring and distributing their content. The Uberflip platform starts with aggregating all the content you create and curate. Marketers need a bridge to cross.

Marketing 162

Marketing Curation B2C Audience 162

Occam's Razor

DECEMBER 20, 2010

It shows the distribution of the pages people see on your site (not the "silly" metric, average page views per session). 2: Social Media, Baby! Social media is all the rage. The challenge in measuring social media impact on your business is two-fold. Now click on this link: My Social Media Traffic Segment.

Analytics 118

Analytics Web Social Media Search 118

Both Sides of the Table

JANUARY 19, 2015

.” You have an “Elvis Presley like moment” where you realize the next generation is already consuming different media than our tastes might appreciate. Content is a “hits driven business” and therefore you can only invest in platforms not media. That is YouTube today. I think most arguments miss the mark.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Both Sides of the Table

APRIL 23, 2011

Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. It has become a short form premium destination that is verticalizing content in category channels. They aggregate other people’s content and curate it into categories. Startup after Iron Planet? (6:00

Vertical 265

Vertical Curation Boston Burn Rate 265

Lightspeed Venture Partners

FEBRUARY 20, 2013

PernixData introduces a software-defined “Flash Virtualization Platform” that aggregates and virtualizes flash storage distributed across servers into a scale-out data tier for enterprise data centers to provide low cost, deterministic high performance to any out-of-box application.

Software 104

Software Flash Architecture Aggregator 104

Up and Running

NOVEMBER 20, 2014

You’re better off working with an experienced freelance PR professional who can put out a press release, blog posts and get you local media coverage at a lower cost. – Grant Gordon , Solomon Consulting Group. Traditional distribution services no longer work. Press Release Wires. Content for Link-Sharing.

PR 145

PR Small Business SEO Warrant 145

ConversionXL

JUNE 20, 2019

Simply sign up using your Google account, create a channel , and upload your video files. Suggested videos encourage people to increase their watch time not just on your channel but on the platform as a whole. But DailyMotion’s geographic distribution of users doesn’t mirror YouTube, especially within the United States.

Hosting 127

Hosting Video Technical Review Software Review 127

Venture Chronicles

DECEMBER 6, 2010

Social Media Monitoring evolved out of the explosion of non-traditional media channels developed in the last decade combined with the increased velocity of information flow as a consequence of viral information sharing. In its most pure form social media monitoring is both listening and responding to social channels.

Social Media 60

Social Media Media Viral Channel 60

Up and Running

MAY 1, 2014

Or perhaps in traditional media? Getting the media to cover you can be a great way to reach your customers. Social Media. These days, having a social media presence is essentially a requirement for the vast majority of businesses. Distribution. Retail Distribution. Will you be advertising online?

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Occam's Razor

OCTOBER 14, 2014

In my case I'm looking at Social Media (boss LOVES social!), … You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis. Direct Traffic (I get a lot of it!)

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

MAY 2, 2017

Remember: All data in aggregate is crap, segment or suck. Since email is so important as an acquisition channel (and since likely nothing else works for them), I choose one of my three favorite email marketing metrics , CTDR. You’ll see my pet peeves about what media entities don’t measure in this cluster of recommendations….

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Steve Blank

AUGUST 20, 2009

Do you know have they distribute their product? Rule 1: In an existing market Customer Development means not only understanding potential customers, but your competitors in detail – their product features, their sales channels, their demand creation strategy, their business model, etc. Me – “Have you used Company x’s product?

Silicon Valley 188

Silicon Valley Startup RSS Customer Development 188

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. I started to build this into a media & entertainment value chain that broke down the components of the industry into discrete parts. How does social media on Facebook & Twitter change things?

Technical Review 356

Technical Review Framework Audience Media 356

David Teten

DECEMBER 3, 2019

“We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook. 7) Negotiate .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. What's possible to measure.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

AUGUST 9, 2016

I can honestly spend hours on just this report digging using segmentation (geo, media, new and loyal customers, all kinds of traffic, product page types and so on). The latter is particularly useful as an aggregated view for senior executives. The more this value exceeds 1, the more this channel functioned in an assist role.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JULY 1, 2013

[And can''t you just see how this really deep understanding of customer interest, based on their data and not your opinions or, worse, an "expert''s" opinion, will be incredible when it comes to fueling your social media strategy? The Ad Groups view is pretty helpful from an aggregated perspective. You should not be satisfied.

Search 135

Search Analytics PPC Green 135

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ For good measure, just to be extra sure you'll segment out the visitors who come by clicking on your campaigns (display/banner, YouTube, rich media, whatever), and see how many of them were truly new.

Campaign 128

Campaign Analytics Metrics Search 128

David Teten

DECEMBER 12, 2017

The goal is to intelligently structure the information collected and combine it with additional information scraped from the web and social media. The most frequently used channel to research people is unsurprisingly Linkedin , followed by Twitter. What has been helpful to funds to manage their deal negotiation processes?

Early Stage 60

Early Stage Technical Review Software Review Venture Capital 60

VC Cafe

JUNE 18, 2012

Potential partnerships with media and telecom giants make it attractive enough though, and hopefully there will be cross polination between the Israeli startups and the great tech cluster in London. We live, think and breathe digital music distribution. Unlike other companies, we are a true digital record label, not aggregators.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

The Next Web

DECEMBER 8, 2013

Start with aggregating scarce and in-demand inventory. One of the most important trends in how traffic is distributed on the Internet is that individuals are increasingly able to manipulate, control, even direct their personal network value no matter the platform in which they built their network. Leverage influencers for liquidity.

B2C 136

B2C B2B Demand Vertical 136

Occam's Razor

DECEMBER 12, 2011

If your product costs you $15 to make then, in the above scenario, you are shipping a crisp $5 bill along with every Social Media order! Be they Earned, Owned and Paid media – oh and have a marketing strategy that has each of those elements or as a small business owner you are not going to win a lot. Simple enough, right?

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

MAY 19, 2014

I wonder what the distribution looks like? at a level of aggregation or granularity you need, and send it into your digital analytics tools. People who don't know anything about Social Media use Facebook Likes to measure success. By channel] Conversions - Assisted Conversions. Is that what we are solving for?

Metrics 159

Metrics Analytics SEC Acquisition 159

ConversionXL

FEBRUARY 5, 2014

But when you consider Pew’s State of The Media Report finding over 32% of Americans also report “Liking” audio podcasts, and Apple reporting over 1 billion combined subscriptions, something becomes apparent… image source. Podcast consumers also spend a significantly larger portion of their time using Social Media. image source.

Software 100

Software eCommerce Audio Hosting 100

ConversionXL

OCTOBER 15, 2019

Or, you may want to know at which stage in the funnel it’s best to encourage customers to make a purchase (and the best channel to do so). The biggest problem companies usually run into is not being able to identify the same users across online and offline channels. Aggregates. Use online apps to lead customers offline.

Analytics 85

Analytics Cloud Advertising Metrics 85

ConversionXL

DECEMBER 3, 2018

Their typical buyers—facilities managers, architects, and commercial designers—rarely used social media. Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. Create movement-first content to build credibility.

B2B 133

B2B Marketing SEO Search 133

techcrunch.com

OCTOBER 23, 2010

Tony P great, though meebo’s place as a “successful&# start up is still open to debate – from consumer IM aggregator to white label IM, still not making big $$. I too am looking for someone to work with that knows the manufacturing and distribution end of a solid product. This is the blog post I needed to read.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

VC Cafe

JUNE 22, 2010

T he Commercial Office at the Embassy of Israel in London and the Israel Export Institute have organized a New Media delegation , taking place on the first week of July. VC Café is privileged to support the event as the main media partner. Tickets for the mini-show case event on July 6th are limited.

Media 145

Media Social Network Flash 145

Start Up Blog

APRIL 29, 2013

An era defined and dominated by the few who could afford the factories, the media and the distribution systems. Sir Martin Sorrel , the founder of WPP (the worlds largest media organization), recently said he went to Tech Punta in Montevideo instead of the CES in Las Vegas. The top down era of one size fits all.

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

VC Cafe

JANUARY 16, 2011

. - Spacecom is offering a wide range of Pan African satellite services, including: Cellular backhaul, Rural telephony, Broadband VSAT networks, e-government, e-learning, e- health, Direct To Home (DTH) Multi-channel platforms, DSNG, Video Distribution & Contribution. Media Market. Flash Networks. Mce Systems. MailVision.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Growthink Blog

AUGUST 8, 2011

shouted from all media all the time was Standard and Poor’s downgrading of the United States Government’s credit rating from AAA to AA+. workforce in aggregate for that of any other country in the world? AND because of the power of these same distributed, on demand technologies change for the better can happen faster than ever before.

United States 81

United States Aggregator America Distribution 81