Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. It is always so cool to run marketing campaigns in large homogenous markets (like Europe, Asia, or large chunks of the US). I don't think it is simply a metrics/measurement problem.

Metrics 165

Metrics Advertising Marketing Social Media 165

klinger.io

JANUARY 17, 2014

Andreas Klinger #product #metrics #marketing Startup Lessons Learned. A Primer on Startup Metrics – Which Analytics Tool to pick. A Primer on Startup Metrics – Which Analytics Tool to pick. Accounting are the metrics we track over time. Custora for eCommerce (Highly recommend). RJMetrics for eCommerce.

Analytics 67

Analytics Metrics Startup Database 67

ConversionXL

OCTOBER 13, 2015

people born in Europe between 1918 and 1939; survivors of an aircrash; truck drivers who smoked between age 30 and 40).”. So by segmenting your data, you can learn things you couldn’t from the aggregate data. Will this cohort help me improve that metric?”. Their metric was revenue: Image Source.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

JUNE 21, 2015

It’s among the very best CRO events in the world, and of course in Europe. Stay away from aggregate metrics – combine, segment, visualize, predict. You can set up ecommerce tracking for measuring content consumption – just need to define the terminology.

Email 48

Email SEO Campaign Agile 48

ConversionXL

MARCH 26, 2014

As you can see, factors like bounce rate, page visits, total revenue, and ecommerce conversion rates for the individual test variants are displayed offering a deeper insight than you’d get from you test tool by default. You can now see 3 metrics called. (1) Come see Brian speak at Elite Camp, June 13-15. #2: For VWO users.

Analytics 131

Analytics Conversion Metrics Europe 131

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Saving money online has been a real driver of ecommerce growth in 2010. Putting fun into ecommerce. Direct Response Advertising becomes ever more efficient.

Internet 114

Internet eCommerce Advertising Flash 114

www.vccafe.com

MARCH 11, 2013

Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? aggregation. IAB Europe. Startup Foundry tools list. Small Business tools list. Lean Startup Circle â?? Google Group for startup advice. SEO and Analytics Tutorials. read this before you spend time elsewhere. worth reading as well. Analytics review â?? advertising.

Software Review 53

Software Review Technical Review Startup 53