Occam's Razor

JULY 12, 2010

You have aggregated data into three pieces and we all know aggregated data stinks at delivering insights! No simplified over promise under deliver aggregates! Most ecommerce sites have them. Quick, Efficient, Effective Mobile Analytics: Percent Mobile. Clean into the three desired categories. Another idea.

Analytics 96

Analytics Viral Web Mobile 96

ConversionXL

APRIL 18, 2019

And, by extension, the key to maintaining and growing its search market share, thus capturing more eyeballs for ads.). This answer has to be correct and complete, and can be displayed in a relatively small amount of space: the size of a mobile phone screen. Aggregators? How Google (and others) define search intent. The lesson?

Search 126

Search Aggregator New York SEO 126

ConversionXL

SEPTEMBER 13, 2018

When Google Analytics makes the most sense : If your business relies on its website solely for marketing purposes—to attract visitors and generate leads—Google Analytics provides most of your actionable data. When it could go either way : Other companies—like ecommerce sites selling physical products—may straddle the use-case gap.

Analytics 119

Analytics Technical Review Acquisition Retention 119

This is going to be BIG.

FEBRUARY 22, 2010

Every day, Monetate ( www.monetate.com ) helps major online retailers like QVC, Casual Male, and Urban Outfitters, to make the most of their online marketing dollars. Because people live, shop, and buy in real time, Monetate products enable e-commerce web sites to market in real time.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

ConversionXL

AUGUST 31, 2017

Pricing is mid range – not as expensive as other leading competitors in the market. The real power with Target, as with all Adobe Marketing products is when they are integrated through the Adobe Marketing Cloud. Customer service team are very responsive and quick to tackle problems if any arise.

Software Review 129

Software Review Technical Review Analytics Algorithm 129

Both Sides of the Table

JANUARY 19, 2015

40% of all of YouTube is viewed on mobile devices and of high-quality content I believe it is between 60-70% based on my insider data. The point isn’t to “build a business on YouTube” but rather to use YouTube as a marketing platform to build a video business that works across many platforms.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

thebarefootvc

JANUARY 15, 2020

These new entrants will also likely provide services that we don’t foresee today, similar to the Amazon example [which expanded from online book selling into AWS, content production and domination of ecommerce].” ” In 2016 I gave the closing keynote, entitled Fintech 2020, at a fintech summit in Bogota.

Disintermediation 69

Disintermediation Aggregator China API 69

Occam's Razor

MAY 2, 2017

That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. Click on the site link, go browse around, go to their social pages, checkout the mobile app, then write down the six metrics you would choose. Ecommerce: Betabrand.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. Big difference to your analysis/marketing/smartness, right?

Analytics 145

Analytics Green Metrics Web 145

Occam's Razor

OCTOBER 14, 2014

See step four in the process for creating your Digital Marketing and Measurement Model.]. Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Outcomes of the conversations with your Finance team and Sr.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

JANUARY 28, 2013

Masterful design, branding and marketing. As a Digital Marketing Evangelist you can imagine how much that pains me. Shopbop: (Luxury) Ecommerce and Branding Done Right! Shopbop: (Luxury) Ecommerce and Branding Done Right! We are surrounded by incredible digital experiences. I love AAA. CMTB rocks!

Web 164

Web Design Marketing Security 164

Occam's Razor

OCTOBER 31, 2011

I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). But Mobile is a platform. The analyst recommended a higher investment in Mobile based on this graph!]. Never Compare Apples to Watermelons. Is that good?

Salary 130

Salary Analytics Green eCommerce 130

Up and Running

SEPTEMBER 10, 2021

CRM applications, often used in combination with data warehousing, eCommerce applications , and call centers, allow companies to gather and access customer information. This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints. Who is using CRM?

Management 116

Management Customer Software Review Technical Review 116

Occam's Razor

DECEMBER 20, 2010

They might read 8 stories on your non-ecommerce content site, but you note that people who see three engage for a longer time. Suddenly Marketers have discovered that convincing people to buy their products/services or read their content or apply to university takes just two things: A. Mobile, apps, html5 pages, bring it on.

Analytics 118

Analytics Web Social Media Search 118

Startup Professionals Musings

DECEMBER 26, 2013

in 2013, with aggregate proceeds of over $38 billion. Twitter was one of the most notable, with a market capitalization now up to $38 billion all by itself. I can remember when creating a web site for eCommerce could easily require a million dollar investment. The world is a now single market, both homogeneous and heterogeneous.

IPO 273

IPO Entrepreneur Social Media Startup 273

klinger.io

JANUARY 17, 2014

Andreas Klinger #product #metrics #marketing Startup Lessons Learned. Disclaimer: This post focuses on web products - but you could apply the same concepts for mobile. Fix your bounce rate (esp important for content marketing). Ad Mobile: I am speaking obviously mainly about GA for web here. Follow @andreasklinger.

Analytics 67

Analytics Metrics Startup Database 67

Occam's Razor

AUGUST 22, 2011

To assist with that process everything's organized into these sections: ~ Digital Marketing: "What is amazing out there? Digital Marketing: "What is amazing out there? " 11 Digital Marketing “Crimes Against Humanity”. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns.

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. Play with Enhanced Ecommerce Reports. Jump-Start Your Learning.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

APRIL 13, 2015

Affinity & In-Market Segments: Understand Your People Better. Time Lag & Path Length: Pan-Session Ecommerce Analysis. Assisted Conversions: Smarter Marketing Impact Attribution. Affinity & In-Market Segments: Understand Your People Better. Here are the ten hidden gems that we'll cover in this post: 1.

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. Strategy two… Book two hours with the senior most company leaders who will talk to you, and create the Digital Marketing and Measurement Model. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. If you have a lot of them, aggregate them up. strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

JUNE 24, 2014

Not only can it enhance the user’s experience on your site – no need to fill out a registration form or remember yet more passwords – it also allows marketers to gather more accurate data, including verified email addresses, age, gender, relationship status and interests.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

JUNE 21, 2015

Never start a marketing campaign without a dedicated landing page. Paras Chopra ( VWO ): What Digital Marketing Can Learn from the World of Product Management. Marketing is almost equivalent to product management. Andre Morys ( Web Arts ): Five Neuromarketing Hacks to Dominate Your Market. Flip them around if needed.

Email 48

Email SEO Campaign Agile 48

The Equity Kicker

MAY 20, 2013

Here’s a selection of the 20-odd startups at Maker Faire: SeeedStudio, an “open hardware company develops and brings to market innovative and cost-effective prototyping solutions for hobbyists and aspiring inventors.”. It is still unclear how much capital these businesses will require or what the exit market will be like.

Open Source 102

Open Source Venture Capital Software Review Aggregator 102

ConversionXL

AUGUST 23, 2020

According to a study of 3,000 mobile searchers by Google & IPOS, nearly half indicated that they are more likely to convert elsewhere if they can’t call a business directly from the search result. But could it also be that 96% of users reported encountering websites that were not built with mobile in mind ? I agree to get emails.

Mobile 112

Mobile Analytics Web Conversion 112

ConversionXL

SEPTEMBER 2, 2019

Not only can it enhance the user’s experience on your site—no need to fill out a registration form or remember yet more password—it also allows marketers to gather more accurate data, including verified email addresses, age, gender, relationship status, and interests. Impressive, but since only 3.4%

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

JUNE 9, 2019

They were developed by Cormac Kinney in the mid-1990s to try to allow traders to beat financial markets. look at mobile and desktop separately). Click maps show you a heat map comprised of aggregated click data. It’s also easy to take in aggregate click data quickly and see broad trends. So what can heat maps answer?

Algorithm 111

Algorithm Analytics Conversion Stock 111

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

OCTOBER 23, 2014

According to a study of 3,000 mobile searchers by Google & IPOS, nearly half indicated that they are more likely to convert elsewhere if they can’t call a business directly from the search result. But could it also be that 96% of users reported encountering websites that were not built with mobile in mind ?

Mobile 117

Mobile Analytics Lead Generation Web 117

YoungUpstarts

JULY 31, 2019

There are over 25 million eCommerce sites worldwide and it is estimated that the business will be worth $4.5 In the face of such awesome figures it is perhaps understandable that the task of reaching potential customers can seem insurmountable; whatever it is that you market, there is just so much competition. trillion by 2021.

Customer 133

Customer Product Social Media eCommerce 133

ConversionXL

FEBRUARY 26, 2020

After reading this post, you’ll know more than 99% of marketers about how to use UTM parameters. Marketers must be able to reliably credit conversions (i.e. results) to the correct traffic source to compare the performance of marketing activities across various channels. Browser bookmarks or directly entered URLs.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

FEBRUARY 7, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. As an example, we have a test in-market right now to determine how much of the money we are spending on Bing is truly incremental. (As People are not lemmings you can shove down a path convenient to lazy Marketers.

Analytics 101

Analytics Programming Global Campaign 101

Both Sides of the Table

MARCH 27, 2011

If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. They created a reason for their customers to aggregate on their site on a regular basis.

Startup 373

Startup eCommerce Audience Community 373

Occam's Razor

JULY 15, 2014

The VPs of Marketing, Advertising, Product, Public Relations, Human Resources etc., They should get a handful of numbers/charts (ideally identified upfront by the Digital Marketing and Measurement Model – DMMM) and they should get your brain in a box. The cool part is that you have the ability to do that. But that is ok.

Analytics 159

Analytics Metrics Web Ohio 159

ConversionXL

AUGUST 14, 2019

Over the last 18 months or so, Google Data Studio has evolved from an appealing but clunky application to a tool that we recommend to any digital marketer. For example, your hypothesis might be that “website users are more likely to pay via PayPal if they’re on a mobile device.”. A good starting point is to come up with a hypothesis.

Analytics 123

Analytics Metrics eCommerce Search 123

ConversionXL

APRIL 22, 2015

Or you might spend tons of effort on your ecommerce product pages, only to find that even if you get wins, the financial impact on your business is negligible. Following global marketing trends, copying your competitors and implementing best case practices don’t work for this reason: websites are highly contextual. B2B and B2C.

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

MARCH 23, 2010

In case of WebTrends replace those terms with Marketing Intelligence / Visitor Data Mart etc. Yet case studies in some sense reduced risk, even if they were simply over blown marketing fluff written by the vendor. Marketing strategies (from forums to display to search to social to mobile to…). success measures.

Analytics 118

Analytics Web Metrics Channel 118