Remove Aggregator Remove Metrics Remove Revenue Remove Salary
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. Metrics are a problem.

Metrics 165
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5 Ways Startups Can Use Digital Marketing To Fuel Growth In The Post COVID-19 World

The Startup Magazine

Are you a startup struggling to optimize your sales and revenues because of the Coronavirus pandemic? Do you know how you can sustain your business, improve sales, and pay-off salaries even during the pandemic? Improve traffic figures, metrics and digital performance. Build your credibility on search engines.

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Crisis versus Opportunity: 6 Ways to Bootstrap a Startup in a Post-COVID-19 World While Navigating the New Normal

ReadWriteStart

People are trapped at home, they are not getting a salary, and they are afraid to touch another person because no one knows who is and isn’t infected with the virus. It means relying on your own savings and revenue to operate and expand.”. Year-on-year growth metrics in unique site traffic is 7.8

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Produce Actionable Insights: Mate Custom Reports With Adv Segments!

Occam's Razor

and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). As a cure to this malaise, I’ve encouraged y’all to switch to using only custom reports (bring just relevant metrics and dimensions into one place, and throw away 90% of web analytics data that does not apply to you).

Customer 122
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Doubling SaaS Revenue By Changing The Pricing Model

www.kalzumeus.com

Doubling SaaS Revenue By Changing The Pricing Model. They’ll complain that Server Density costs infinity percent more than OSS, because they value their own time at zero, not having to e.g. pay salaries or account for a budget or anything. It only tends to weakly proxy revenue. Greatest Hits. Standing Invitation.

Revenue 62
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The SRS 2012 Merger and Acquisition Terms Study: Comments on Key Findings

Pascal's View

Seller financial performance: acquisitions remain heavily weighted toward Sellers with revenue, and Sellers in the aggregate continue to show improved earnings since 2009. Earn-outs: usage of financial metrics (revenue and earnings) and multi-metric achievement tests is declining, accompanied by a shift toward longer earn-out periods.

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The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)

Occam's Razor

We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI.