article thumbnail

Customer Development for Web Startups

Steve Blank

Customer Development is a technique startups use to quickly iterate and test each part of their business model. How you execute Customer Development varies, depending on your type of business. In my book, “ The Four Steps to the Epiphany ” I use enterprise software as the business model example.

article thumbnail

Why Founders Should Know How to Code

Steve Blank

As the farm fields flew by on the interstate I listened as Dave described how he translated his vision into a series of hypotheses and mapped them onto a business model canvas. Speed keeps cash burn rate down while allowing you to converge on a repeatable and scalable business model. Customer Discovery. Lessons Learned.

Cofounder 336
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Building Blocks Make Amazon A Global Market Leader

Startup Professionals Musings

In my view, every startup in today’s world would do well to adopt a management system with the same key objectives: Start with a customer-obsessed business model. Their pricing algorithm crawls the Web daily, and adjusts prices to always match the lowest price found anywhere, offline or online.

Global 308
article thumbnail

How To Find the Right Co-Founders?

Steve Blank

Surprisingly if you’ve filled out the business model canvas you already know who you need. She started by sketching her business model canvas on a napkin, but somehow the conversation quickly shifted to what was really on her mind. ——-. But what about for us, a consumer hardware hardware company?

Cofounder 335
article thumbnail

I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. The Lean LaunchPad class uses the three “ Lean Startup ” principles: Alexander Osterwalders “ business model canvas ” to frame hypotheses.

article thumbnail

The Government Starts an Incubator: The National Science Foundation Innovation Corps

Steve Blank

These weren’t 22-year olds who wanted to build a social shopping web site. We taught them the business model / customer development / agile development solution stack. First, we brought all 21 teams to Stanford for 3-days of 10 hour-a-day classes in business model design and customer development.

Incubator 301
article thumbnail

A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Steve Blank

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. Startups are in fact only temporary organizations, organized to search –not execute–for a scalable and repeatable business model.

Lean 298