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Lean Marketing for Startups and Small Businesses: How to Make the Most Impact with the Least Investment

crowdSPRING Blog

National television campaigns are definitely out. But, there’s plenty that you can do… if you embrace lean marketing principles. Lean marketing is a philosophy that emphasizes executing campaigns quickly, getting feedback from your audience, analyzing the results, and optimizing the campaign – all in rapid succession.

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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

Depending on its complexity, new product development can last for years, accruing research, prototyping, and production costs without bringing in revenue. And we charge money for it.” – Eric Ries, The Lean Startup. The rapid skimming strategy involves launching your product at a high price with high promotional costs.

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Maximizing Success with a Fractional CMO: A Complete Guide

Duct Tape Marketing

How much should a fractional CMO cost? This includes tasks such as leading social media campaigns or handling paid ads—all aimed at propelling your brand forward amidst today’s competitive marketplace. This approach leads to a significant cut in costs, often saving them up to nine times their usual expenditure. Their goal?

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Start an AdWords campaign. Just load them all in and choose a low cost-per-click.

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The fundamental lesson of the forces governing scaling startups

A Smart Bear: Startups and Marketing for Geeks

Sure, when WP Engine launches a new product, the marketing department needs predictability for the launch date, but that’s because it’s a highly-skilled, well-funded group, which explodes with press, events, campaigns, social media, and newsletters, grabbing more attention in a single week than a smaller company might garner in a year.

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Empower Operational Employees to Innovate

Gregg Fraley, Author of Jack's Notebook

Companies are investing in innovation training, mostly learning frameworks like Lean, Agile, or Design Thinking. Idea campaigns can work, but only if it’s done with a focused question, and, that focus is connected to a mandated project. It was costing the company millions and threatening their future.

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Hands-on Lessons for Advanced Topics in Entrepreneurship

Startup Lessons Learned

Guest post by Lisa Regan, writer for T he Lean Startup Conference. We’ve posted the full program for The Lean Startup Conference , and it includes more than three days of events for Gold pass holders and six days of events for VIP pass holders. On the evening of December 8, Ignite Lean Startup kicks off the conference.