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30 Entrepreneurs Explain How Technology is Impacting Their Business Today

Hearpreneur

Using technology such as automation and analytics tools can make a huge difference in making your business run efficiently without the risk of making mistakes. Smart information displays have been created that allow us to view real-time updates on data and analytics. Thanks to Jared Floyd, Ajax Creative ! #29-

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Google Analytics 102: How To Set Up Goals, Segments & Events in Google Analytics

ConversionXL

Some of you out there may find this Google Analytics feature overview to be mostly review. From the time you set up your account and put your tracking code on your site, Google Analytics, starts to capture and display a lot of data. The rest are based on data points that are part of standard Google Analytics collection processes.

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Pick the Perfect Name for Your Startup

mashable.com

Page360 awesome post W3 Consulting Note: you can have multiple domain names: one for conventional (and one for emotional) branding purposes, several for SEO/SEM purposes, and several for Web analytics (where are my *offline* advertising dollars breeding positive ROI?). Also, to address the issue of "OMG!

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5 Essential Spreadsheets for Social Media Analytics

mashable.com

5 Essential Spreadsheets for Social Media Analytics. Social media analytics and tracking can be very time-consuming and expensive. Here, we’ll share a few ready-made spreadsheets you can copy (navigate File + Make a copy ) and use for social media analytics. Social media analytics. February 9, 2012 by Ann Smarty.

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5 Hot Ecommerce Trends to Watch

mashable.com

Andrasick says, “Smaller stores aren’t saddled with anachronistic organizational structures that segment a business by channel, such as store, catalog or digital.”. SumAll is one such company, providing data analytics to small- to medium-sized online businesses. Torrents Lists. Travel Lists. Tumblr Lists. Twitter Lists.

eCommerce 101
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4 Considerations for Expanding Your Startup to International Markets

mashable.com

Now more than ever, social media channels are increasingly the norm, so further investing in community activities like meet-ups and workshops can add a face-to-face element — one that is extremely valuable. Building and engaging a community through online forums and email lists is often a common first step. Publisher Platform (P3).

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Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Occam's Razor

For Search it is in your Google Analytics or Omniture Site Catalyst reports. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Standard metric in every web analytics tool worth anything. Or if you use Google Analytics: In Paditrack for free.

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