Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Here are a few things that are different with b2b.

Analytics 90

Analytics Search SEO Metrics 90

searchengineland.com

MAY 30, 2012

News & Features. B2B Search Marketing. This can also take the form of, “In the New York times article last week about Urbanspoon…”. Peeking Into the World Of Googles Algorithm Changes With Google Search Quality Head Amit Singhal Google Launches Knowledge Graph To Provide Answers, Not Just Links.

SEO 54

SEO SEM Social Media Search 54

Duct Tape Marketing

DECEMBER 1, 2022

Because so often John, like the bar is super low, especially in the B2B space, at the B2B forum, at the marketing process, B2B forum, a couple of weeks ago, I, I shared this, this exact problem. It's like, I don't know, like who did, I think I was like, I'm not writing for the New York Times for God's sakes.

Charlotte 87

Charlotte Audience Technical Review Chicago 87

crowdSPRING Blog

AUGUST 29, 2018

In fact, a study by Small Business Trends found that 70% of the surveyed B2B websites lacked an effective call to action. The company used an algorithm to randomly generate the designs and stamped each jar with its own unique code so it could be authenticated by collectors. Via SmallBizTrends. How can you use CTAs to boost sales?

Sales 56

Sales Marketing Software Review Design 56

abovethecrowd.com

FEBRUARY 27, 2019

In 1999, Jack Ma created Alibaba , a Chinese-based B2B marketplace for connecting small and medium enterprise with potential export opportunities. Stitch Fix’s algorithms match the perfect stylist with each and every customer to help ensure the optimal outcome for each client.

Internet 88

Internet Matching Vertical Hosting 88

Designmantic Blog

MARCH 6, 2018

She is the founder and CEO of the brand amplification company called Thulium that specializes in B2B social media account-based marketing. She has been ranked by Klear as one of the Top 1% of global Social Media Influencers and was B2B Marketing’s #1 Most Influential Woman in Martech. Marsha Collier. Website: coolebaytools.com.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

ConversionXL

JUNE 13, 2016

In test 2 you change the Recommendation engine algorithm, such that you primarily show sale articles here. For example, optimizing product recommendations on the product page (design, placement, algorithm) does not necessarily lead to people buying anything at all. The Problem with Expectations. Why is that?

Distribution 48

Distribution Conversion Non-Compete Revenue 48

Occam's Razor

JANUARY 9, 2012

Just because your site is B2B, you do not have the right to create a 1940s website and force visitors to type their name, precise GPS coordinates and underwear size to get a PDF that should have existed as a webpage in the first place (as HTML has been invented). Don't brush off Twitter or Google+ because you are B2B or A2K.

Marketing 140

Marketing Analytics Web Channel 140

ConversionXL

JULY 8, 2016

Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. For the New York keyword, Secret Escapes saw… A 24.4% While efforts are undeniably being made to tackle personalization, few companies are satisfied with their results so far. Most visited type of sale.

B2C 70

B2C Search Internet Mobile 70

VC Cafe

SEPTEMBER 5, 2011

Events have already been held this year in Bangalore, Austin, Barcelona and New York, and the next event on the list is taking place in Tel Aviv, Israel on September 21st. The best examples will also have intelligence that is real-time, forward-looking, or predictive.

Cloud 108

Cloud Startup Security 108