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18 Entrepreneurs Reveal How They Deal With Economic Uncertainty

Hearpreneur

Focusing on products and services that are extremely valuable to your customers is essential as it helps them rely more on you and ensures your business weathers the tough economic times. This strategy is aimed at providing our customers with a variety of options that can accommodate different budget ranges and preferences.

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Critical Tips to Developing an Effective Marketing Strategy for Startups in “Boring” Industries

ReadWriteStart

Buyer personas help establish your ideal customer. These personas are fictional representations of ideal customers that are based on current data, existing customers, marketing research, and a touch of assumption based on knowledge, education, and experience. Use a metaphor (Chevrolet: “The heartbeat of America”).

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9 Women Can’t Make a Baby in a Month

Both Sides of the Table

In the initial phases of any new market you’re developing a product (hopefully with a minimal set of features), getting feedback from customers, refining your product based on user feedback and then re-launching your product. Rinse & repeat. It seemed to be purely speculative. I was a victim of this kind of thinking.

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Should You Bother Targeting the Tech Blogs for Your PR Campaigns?

Both Sides of the Table

I’ve started a recent series on PR at startups since I get asked for advice on this topic so often. Here’s how you should think about your PR plan. And while obvious this misses a critical point - PR is not only about your users. I will put the full list of posts here. It’s the same thing for me as a writer.

PR 309
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When Should You Allow Exclusivity in Deals?

Both Sides of the Table

So that we’re speaking the same language I would define “exclusive” as a period in which your company is prohibited from doing business with certain customers or business partners, which is why many incorrectly assume this is necessarily bad. I need to give credit for the topic to PR Malloy who Tweeted me this question.

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Critical Tips to Developing an Effective Marketing Strategy for Startups in “Boring” Industries

ReadWriteStart

Buyer personas help establish your ideal customer. These personas are fictional representations of ideal customers that are based on current data, existing customers, marketing research, and a touch of assumption based on knowledge, education, and experience. Use a metaphor (Chevrolet: “The heartbeat of America”).

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The Secret to Building Customer Loyalty Forever

Duct Tape Marketing

The Secret to Building Customer Loyalty Forever written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Micah Solomon, an expert on customer service, hospitality, and the customer experience.