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Raw Data & Google Analytics: A Game Changer

ConversionXL

For a long time, I considered standard Google Analytics reports to be the best way to get useful insights. From time to time, I struggled with sampling, limitations, and weird results, but I didn’t see a way around it—until I discovered Google Analytics 360 and raw data exports into Google BigQuery. Where do my users come from?

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4 Ways to Improve Your Online Storefront

Up and Running

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Plan your website architecture. trillion in 2014.

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B2B Websites: 10 Best Practices for UX and Design

ConversionXL

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

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EverString’s Vincent Yang: X-man at Work

Lightspeed Venture Partners

With our product, define the analytics you want and be up and running with a data mart in 90 days.” Gaurav and Diaz had anticipated this move and built the right architecture in their data marts right from the start. He built an architecture which anticipated the bigger follow on ideas. That was the genesis of EverString.

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10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big

Occam's Razor

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. Here are ten web analytics ground truths… 1. Part of it fueled by Vendors.

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Oppose HB 1192 – The “Software Tax”

VC Adventure

That is because we do not sell, or use, anything other than “canned” software, for which we collect and remit appropriate sales taxes. He said that people who download “standard” software (like TurboTax) from the internet should pay sales taxes, just like someone who buys TurboTax in a box at BestBuy. Service-oriented architecture.

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How can startups engage Amazon and AWS

VC Cafe

AWS Marketplace Startup Program – the ‘app store’ for B2B startups who are interested to sell their product to AWS customers. Our dedicated startup resources provide support through technical validation, go-to-market support, and sales enablement to support startups at the speed they need.