ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort. Segments include any “ subset of your Analytics data ” (e.g. Segments include any “ subset of your Analytics data ” (e.g.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

JANUARY 29, 2016

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.

Campaign 48

Campaign PPC Audience eCommerce 48

Occam's Razor

JANUARY 24, 2011

The way OOD manifests itself is that in every website and web business I work with I am obnoxiously persistent in helping identify the desired outcomes of the site / business before I ever log into their web analytics data. Without goals and goal values you are not doing web analytics, you are doing web iamwastingyourlifeandminelytics.

Analytics 122

Analytics Conversion Affiliate Web 122

Duct Tape Marketing

MAY 2, 2024

Click on over and give us a review on iTunes, please! And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that.

SEO 63

SEO Search Generative AI Engineer 63

ConversionXL

JUNE 8, 2017

According to a recent academic study, “a typical Netflix member loses interest after perhaps 60 to 90 seconds of choosing, having reviewed 10 to 20 titles (perhaps 3 in detail) on one or two screens.” You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. It is not just a business book, though every dna strand in this book is more about online marketing than online analytics.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

FEBRUARY 26, 2014

In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Add new seasonal Campaigns to experiment with new ideas.

PPC 111

PPC Widget Campaign Technical Review 111

Up and Running

JULY 15, 2015

50% of B2B companies find it difficult to attribute marketing activity directly to revenue results. Creating a scorecard can be as easy as creating your own Excel spreadsheet, or as elaborate as using marketing dashboards provided through your CRM or conversion software. Do you feel the same way? See Also Target Marketing 101.

Marketing 60

Marketing Social Media Campaign Acquisition 60

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that.

Product 110

Product Campaign Acquisition Social Media 110

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113

Retention Marketing Acquisition Channel 113

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

JANUARY 17, 2014

Video, an online marketing platform that has seen a sharp rise in use and effectiveness, is an often overlooked means for driving relevant traffic to your site – and generating interest in your campaign. Video content is easily subject to behavior analytics. The right face on your video campaign can foster trust.

Video 74

Video Marketing Harvest Bandwidth 74

Hearpreneur

MARCH 15, 2019

I started Rising Star Reviews because I’ve always had a passion for helping small businesses. Every day I get to see how my company helps so many small businesses get the appreciation they deserve from online reviews from their own hard-earned happy customers. Thanks to Chas Cooper, Rising Star Reviews ! #9-

Entrepreneur 117

Entrepreneur Technical Review Software Review Atlanta 117

ConversionXL

JANUARY 31, 2014

These questions help you uncover trends within your market and tell you things analytics alone can not. Step 1 – Set Up Actionable Analytics. Do This: Set up your conversion goals in Google Analytics. Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. Take the time.

Analytics 134

Analytics Video Matching Conversion 134

ConversionXL

MARCH 20, 2019

Choosing the right account-based marketing software can be a messy process. Some ABM software is an add-on to an existing tool. Some companies sell relevant software but not explicitly for ABM. Ultimately, a successful ABM campaign needs to solve three problems. Measure how they respond. When should you pick a tool(s)?

Software Review 117

Software Review Software Marketing IP 117

Occam's Razor

JULY 6, 2016

Additionally, you are spending your day in the warm embrace of Adobe or Google Analytics because your job is set up as "data people." It does not matter if you are are B2B or B2C. When was the last time you submitted a product review on your site? Or, download a piece of software? We all know HTC is in trouble.

Design 86

Design Software Review Mobile Analytics 86

YoungUpstarts

SEPTEMBER 16, 2020

While you technically could use this strategy for your marketing campaigns, it’s not encouraged. . Using automation does allow you to create campaigns that don’t require manual intervention at every touchpoint, but you still need to revisit and review the success of your campaigns. Image courtesy of Omnisend. .

Marketing 179

Marketing SMS Campaign Channel 179

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. Attribution takes marketing analytics a level—or a couple levels—deeper. This is specific to Google Analytics.

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. Analytics platforms track a wide range of metrics by default. Marketing metrics are a competitive advantage.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

SEPTEMBER 15, 2014

Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Then approach each separately (even though there are tools like Google Analytics that will do both). The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters.

Analytics 141

Analytics Metrics Mobile DC 141

searchengineland.com

MAY 30, 2012

B2B Search Marketing. Search & Analytics. How To: Analytics. Enterprise Social Media Management Software. Enterprise Web Analytics in the Facebook Era. I actually watch the person’s physical reaction to the first question, if he or she is uncomfortable with analytics its going to show. All Columns.

SEO 54

SEO SEM Social Media Search 54

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”. Far from it.

B2B 103

B2B Social Media Channel Audience 103

Duct Tape Marketing

MAY 15, 2017

This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. Check out active campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. And from there the chat bot can then send them to leave a review or it can even show other products that they might be interested in buying.

Marketing 35

Marketing Artificial Inteligence Analytics Lead Generation 35

ConversionXL

NOVEMBER 11, 2015

Vlad Malik from www.goodui.org gave a review of A/B Tasty: Vlad Malik : “The things I like about ABTasty I like a lot. You can add a custom goal right in the code, and it automatically shows up on the report – you don’t need to create the goal first. The dashboard is just a plain list of tests on a white background.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. The follow-up and additional reviews speak to the consumer’s subconscious mind.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

DECEMBER 12, 2016

And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) What guarantees that agility and innovation are present in your analytics practice? It is not even an analytics tool.

Analytics 60

Analytics DC Software Review Leadership 60

YoungUpstarts

DECEMBER 21, 2018

For example, LinkedIn tends to be most popular for business-to-business (B2B) companies, while Instagram is best for food, fitness, fashion, and other consumer goods with a strong visual presence. Most social media platforms provide audience analytics to help you review your follower demographics and their peak times of activity.

Social Media 159

Social Media Small Business Media Software Review 159

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on investment from all this?

Channel 161

Channel Analytics Campaign Conversion 161

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Examples of such content (primarily B2B focused) include: Blog articles – the mainstay of content and inbound marketers. Social media is a commitment, not a campaign.

Software Review 100

Software Review Marketing Social Media B2B 100

Occam's Razor

MARCH 10, 2015

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " Universal Analytics: What the heck is it?

Analytics 60

Analytics Technical Review Software Review Web 60

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. Oh and speaking of starting relationships… why not create great commercials, like Seventh Generation's Campaign for a Toxic Free Generation , and benefit from thousands of more views and the social amplification already built into YouTube? YouTube is magnificent.

Analytics 149

Analytics Marketing Audience Channel 149

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. Individuals don’t make B2B buying decisions; groups do. To maximize impact and ensure correct prioritization, the team reviewed the top 10 accounts quarterly. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

JUNE 16, 2022

That B2B sales are built on relationships. It’s important to track each campaign to identify what’s working and what can be improved. Set clear goals for your campaigns (e.g., Use insights from analytics to fine-tune your offers and increase their effectiveness. So, what does this tell us? Track and tweak.

B2B 129

B2B Email Sales Acquisition 129

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. Here are ten web analytics ground truths… 1. Part of it fueled by Vendors.

Analytics 118

Analytics Web Metrics Channel 118

ConversionXL

SEPTEMBER 16, 2020

Pre-testing: great for singular brand campaigns—and little else. It came from “pre-testing,” and it made more sense when companies ran singular brand campaigns. That’s no problem for months-in-development campaigns and seven-figure ad budgets. Or your drip campaign touts unrelated benefits? Copy testing isn’t new.

Campaign 116

Campaign B2B Software Review Differentiation 116

YoungUpstarts

FEBRUARY 29, 2016

Let’s say your company is in the B2B Software as a Service (SaaS) space. The cost per click also tends to be lower due to less competition. Website tracking and analytics can also identify when prospects return to your website. This is where Search Engine Optimisation (SEO) comes into place. With more than 1.5

Sales 100

Sales Technical Review SEO B2B 100

ConversionXL

MAY 27, 2022

Each marketing campaign should have one specific message based on a single idea. B2B demand generation focuses on ROI. If you teach people how to run their businesses more effectively, they’ll look to you first as they search for software solutions.”. What is your value offer ? The message. What is the key takeaway? The metrics.

Demand 115

Demand Affiliate Audience Leadership 115