Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

ReadWriteStart

APRIL 8, 2023

In the meantime, influencers can increase brand awareness for your business by publishing a review of your product on social media. Omnichannel: Diversity and Inclusion Every successful organization uses multiple channels to communicate with potential customers and advertise its products.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

ConversionXL

DECEMBER 3, 2018

Their typical buyers—facilities managers, architects, and commercial designers—rarely used social media. Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. It created powerful network effects.

B2B 133

B2B Marketing SEO Search 133

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. It is a part of multi-channel analytics chapter.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Technical Review 100

ConversionXL

SEPTEMBER 15, 2020

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. In this article we’ll show you how to setup your Google Analytics to unlock actionable insights. Setting up your Google Analytics. You can read a more in-depth guide here.).

Analytics 70

Analytics eCommerce Software Review Technical Review 70

Occam's Razor

SEPTEMBER 15, 2014

Here's a graph that shows how US adults consume media, it shows time in hours. Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Then approach each separately (even though there are tools like Google Analytics that will do both). Everything.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

SEPTEMBER 30, 2013

Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. Bonus : Download nine additional custom reports, and a VP-level dashboard, I''ve created with ABO as a foundation, directly into your Google Analytics account: Occam''s Razor Awesomeness ]. #4: many teams for acquisition.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. I would have never bumped into my Prudential commercial in any place other than YT because of how I consume media.] YouTube is magnificent. YouTube is amazing.

Analytics 149

Analytics Marketing Audience Channel 149

ConversionXL

JANUARY 4, 2016

When most people hear “web analytics,” they tend to think about counting visitors, transactions, and conversion rate on a transactional site, such as an eCommerce store. This could happen on your site or on social media. More on this as we get deeper into measurable web analytics for B2B marketing sites.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

JULY 18, 2017

I remember the first time that a client told me how much analytics had helped their business. They simply used their analytics data to make informed decisions. This is power of analytics and more specifically, product analytics. Product Analytics Defined. Who Benefits the Most From Product Analytics?

Analytics 123

Analytics Product Channel Retention 123

ConversionXL

JULY 18, 2017

I remember the first time that a client told me how much analytics had helped their business. They simply used their analytics data to make informed decisions. This is power of analytics and more specifically, product analytics. Product Analytics Defined. Who Benefits the Most From Product Analytics?

Analytics 107

Analytics Product Channel Retention 107

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

YoungUpstarts

SEPTEMBER 16, 2020

Gather customer data across various channels and devices to have a more comprehensive profile. All of these different scenarios can be a great way to integrate personalization into all of your marketing channels. Create, send, and manage SMS messages, social media, and digital advertising. Improve conversion rates and ROI .

Marketing 179

Marketing SMS Campaign Channel 179

Steve Blank

JULY 27, 2015

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Errol Arkilic , former program director for the National Science Foundation Innovation Corps (NSF I-Corps), now founder of M34 Capital. He also was chief architect at Ship Analytics for ship, sub and helicopter trainers. Is Ownership of Movies Dead?

Channel 120

Channel India Technical Cofounder Silicon Valley 120

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. Let's say you work at www.adobe.com and you've just started to use Google Analytics.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

JULY 8, 2021

In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys. The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. Paid media is one of the most lucrative sources of customers for ecommerce.

Conversion 156

Conversion CPA Metrics Analytics 156

ConversionXL

DECEMBER 2, 2020

You can do this by writing helpful blog posts, sharing tips on social media, and creating a self-service knowledge base. The first two are more familiar to B2B marketers; the last one often applies to B2C. That type of content ticks all the boxes that search engines—most companies’ dominant distribution channel—reward.

Analytics 161

Analytics Acquisition Channel B2C 161

ReadWriteStart

JULY 7, 2021

This trend is promising despite the rising usage of email, instant messaging applications, and social media platforms, . Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

YoungUpstarts

MAY 30, 2014

Data analytics let you predict customer demand and manage resources efficiently; an analytics solution that is fully integrated with your e-commerce site can enable seamless inventory management and real-time resource planning. Social media can be a huge business driver. Big Data isn’t just for big business anymore.

Social Media 174

Social Media Mobile Analytics Cloud 174

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. The same goes for analytics: Understand a current tool before adding another.). Attaining that level of attribution—the key to improving outcome measurement—breaks down in a couple of spots: Web analytics.

Demand 132

Demand Vertical Campaign Channel 132

VC Cafe

MAY 4, 2021

Discord Channels – Spotify – Fireside (Mark Cuban’s investment) – Facebook(Rooms?) – Open Source (Jam) – Telegram (voice chats 2.0) #audio pic.twitter.com/gVB5h0IcMC — Eze Vidra (@ediggs) April 2, 2021. The social media giants are racing to introduce their own social audio experiences. The platforms.

Audio 139

Audio Software Review Open Source Social Network 139

ConversionXL

OCTOBER 16, 2022

Create awareness with paid social media posts 2. by posting about it on social media). Website analytics data and voice-of-customer (VoC) research show where and why shoppers fall out of your acquisition funnel. Google Analytics helps you dig into where leaks occur. Create awareness with paid social media posts.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Occam's Razor

MAY 2, 2017

Then, you would ensure the obsession your analytics strategy adopts this month/quarter/year for Assisted Conversion is to segment them for SDC to validate the impact of those high priority campaigns. B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. And, we can do so much for them!

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

JANUARY 8, 2016

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. Setting Up Your Google Analytics. Before you can segment your data to find useful insights, you’ll need to ensure you’ve setup your Google Analytics properly.

Analytics 48

Analytics eCommerce Software Review Technical Review 48

Brandanew

MAY 6, 2016

The key reason was that in the B2B environment they were in, the buyers had changed. The way a new customer was acquired wasn’t just through a single channel but spread across. Social media is changing the way companies conduct business as we know it and the effect on sales is equally profound.

Social Media 100

Social Media Curation B2B Sales Cycle 100

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. It is not just a business book, though every dna strand in this book is more about online marketing than online analytics.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort. Segments include any “ subset of your Analytics data ” (e.g. Segments include any “ subset of your Analytics data ” (e.g.

Retention 126

Retention Analytics Campaign eCommerce 126

Duct Tape Marketing

OCTOBER 12, 2017

Forrester Research estimates that the average B2B CMO invests over 24% of their marketing budget in live events. Meanwhile, only 1% of those who ended up on the registration page via a referral ended up registering for the event, and it looks like no one who visited the event website via social media purchases a ticket. (In

Campaign 73

Campaign Marketing Social Media Software Review 73

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 75

Metrics Analytics Forecast Software Review 75

Brandanew

OCTOBER 6, 2015

So, you have your social media team in place. You have a strict schedule to regularly publish on all major channels. How do you know that your social channels are actually giving you leads? Is social media working for your business? Every network brings a new set of statistics with different looking analytics.

Social Media 100

Social Media Media Analytics Social Network 100

The Startup Magazine

JANUARY 26, 2022

. “We primarily use manufacturing and CRM automation tools in our industry to ensure flawless business growth,” say marketers at Front Signs, Los Angeles sign company of B2B projects. Social Media Integration . Your marketing automation tools must have tight social media integration. Lead Scoring and Tracking.

Social Media 177

Social Media Marketing Los Angeles Campaign 177

YoungUpstarts

OCTOBER 27, 2020

Engagement marketing practices tend to deal with both business-to-consumer (B2C) and business-to-business (B2B) audiences. However, various companies may prefer B2C engagements to B2B. Here are some examples of engagement marketing techniques: Creating a social media page and interacting with new and existing followers.

B2C 165

B2C Artificial Inteligence Marketing Social Media 165

Occam's Razor

JUNE 7, 2017

It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity by your company. Win Big: Stop Posting Content for Organic Reach On Social Channels. + Life is short. Is the Idea of Marketing Utopia Permanently Dead?

Social Media 162

Social Media Media Artificial Inteligence Channel 162

Brandanew

JANUARY 8, 2016

Social analytics and video marketing are likely to be the key marketing trends for 2016. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. 16 Top Social Analytics Tools For 2016. Tools 1 to 3: Native Analytics at Twitter, LinkedIn and Facebook.

Analytics 100

Analytics Social Media Marketing Media 100