David Teten

SEPTEMBER 23, 2017

However, about 5% of the VCs in our database, mostly younger ones, are trying to build a competitive advantage by crawling large amounts of publicly available data and building analytical functions to flag companies with accelerating traction to them. 1) Market fund. ” Historically, investing was a manual, artisan process.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Both Sides of the Table

APRIL 21, 2020

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Topics we covered: B2B Companies You haven’t seen the full extent to how the correction is going to affect you. If you’re a clear “market winner” like Stripe, Robinhood or Airbnb. Raise when you can.

Marketing 263

Marketing Valuation Churn Rate Balance Sheet 263

View from Seed

JULY 28, 2015

The narrative I often hear goes something like this: “Consumer companies are all about great marketing, and Boston doesn’t have enough great consumer marketers.”. I asked the former Director of Growth at LivingSocial — who also runs a large startup marketing meetup in New York — to recommend three rising stars in that city.

Boston 120

Boston Marketing Early Stage Startup 120

Steve Blank

NOVEMBER 5, 2009

Unfortunately in early stage startups the drive for financing hijacks the corporate DNA and becomes the raison d’etre of the company. What are Early Stage VC’s Really Asking? Do they believe you have a big enough vision and market. Tons of advice is available on how to pitch , present and market your company.

Customer Development 262

Customer Development Developer Customer Silicon Valley 262

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. This behavior has marketers pledging to up their demand generation budgets. Demand generation combines marketing tactics, strategies and programs to create awareness and drive interest in your products or services. But isn’t that the role of any marketer?

Demand 95

Demand Management B2B Campaign 95

The Next Web

JULY 8, 2013

My startup reached product market fit, meaning that customers love our product and we are actually producing value for them. Although achieving product market fit is extremely tough and takes time and a lot of iterations I found that the next phase, transition to growth, is even tougher. We’ve spent $0 on outbound marketing.

Advisory Board 128

Advisory Board API Cofounder PPC 128

Steve Blank

JULY 27, 2015

Steve also teaches my Lean LaunchPad course at Berkeley and Stanford, and is the cofounder of Kinetrope, a product design shop working on bringing to market devices in the area of entertainment and IoT. He also was chief architect at Ship Analytics for ship, sub and helicopter trainers. If you can’t hear the clip, click here.

Channel 120

Channel India Technical Cofounder Silicon Valley 120

ReadWriteStart

APRIL 10, 2020

In the age of big data and analytics , business success is now measured in the knowledge you have that the competition does not. For a startup in the B2B market, that means there’s a reasonably steep hill to climb right from the beginning. It can also guide your marketing research as you try to identify new leads.

Customer 180

Customer Startup Analytics B2B 180

ConversionXL

FEBRUARY 10, 2021

Yet, when it comes to product demos, many marketers and sales teams fall short in creating demos that convert. While thorough feature pages and detailed pricing tables are great components to have on your website, what better way to qualify prospective customers than with video marketing? Breaking down SaaS demo groupings.

Product 120

Product B2C B2B Email 120

www.vccafe.com

MARCH 11, 2013

VC Cafe covers early stage Israeli and European tech & mobile startups. Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. Inbound Marketing vs Interruption marketing. Email marketing. Market Research. Promotions/Marketing.

Software Review 53

Software Review Technical Review Startup 53

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2B, sales-driven technology. If you over-perform, then you would have raised on better terms in the free market. In an early stage deal, you check the numbers to avoid getting exploited, but you make your decision based on the investors. Deal 2 is marketing-driven. Highly experienced, top-tier angels.

Term Sheet 31

Term Sheet Dilution Participating Preferred B2C 31

Hippoland

AUGUST 20, 2017

B2B companies are also consolidating. For example, today, Marketo stores all of your marketing content – emails / landing page information / customer contacts / etc themselves. And real-time applications, such as website analytics, may not move to this new framework. Facebook, too, knows so much about you.

Business Model 48

Business Model Software Silicon Valley Mobile 48

Mucker Lab

APRIL 6, 2023

Are there types of companies, market segments, industries, or business models where PLG does not make sense? What should an early-stage startup founder focus on if they want to implement PLG? But for early stage founders, I think there are two particular scenarios where PLG can be really helpful.

Product 78

Product CTO Hire Startup Fractional CTO 78

Occam's Razor

MAY 2, 2017

That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2B, sales-driven technology. If you over-perform, then you would have raised on better terms in the free market. In an early stage deal, you check the numbers to avoid getting exploited, but you make your decision based on the investors. Deal 2 is marketing-driven. Highly experienced, top-tier angels.

Term Sheet 20

Term Sheet Dilution Participating Preferred B2C 20

VC Cafe

SEPTEMBER 5, 2011

IBM Global Entrepreneur , the computer giant’s entrepreneurship outreach arm is looking for the smartest early stage startups around the globe that will help solve tomorrow’s problems. ICU Imaging – develops, manufactures and markets portable surveillance camera systems for transport vehicles.

Cloud 108

Cloud Startup Security 108

Rob Go

JULY 11, 2013

I was asked recently how NextView evaluates such early stage companies for investment. It’s some combination of great teams , attractive markets , and promising products. This is often much harder to appreciate or identify early on, but can still lead to real go-to-market advantages. Also hit-or miss.

Distribution 66

Distribution Vertical Viral B2B 66

Cracking the Code

OCTOBER 10, 2008

Labels: SaaS , sales and marketing , software. For example, you can provide a solution to automate marketing, but if the customer doesnt know some key best practices for how to effectively market online, then its unlikely that theyll get a lot of value out of a marketing automation solution. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48