ConversionXL

MAY 27, 2022

The metrics. B2B demand generation focuses on ROI. Vanity metrics are less important. Research from ON24 shows that 95% of B2B marketers now use webinars for lead generation. By segmenting audiences based on Google Analytics and CRM data, you can create highly personalized ads to re-engage people that have shown intent.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

AUGUST 18, 2020

In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses. As you continue your research, start adding metrics like volume, competitiveness, etc. What is the SEO pyramid? Alternative terms.

Framework 123

Framework B2B SEO Search 123

ConversionXL

OCTOBER 25, 2018

The same goes for analytics: Understand a current tool before adding another.). Attaining that level of attribution—the key to improving outcome measurement—breaks down in a couple of spots: Web analytics. The amount of data you pass from your web analytics tool(s) to your CRM is a major fault line. Data types are important.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

APRIL 3, 2018

Work hard to define meaningful product metrics – enabler of team success. Renee Thompson – How to Win at B2B Optimization. The team from @northwoods watching #b2b optimization at #CXLLive presentation by @rsdthompson #relevanttopic #DigitalMarketing pic.twitter.com/edr237aHNf. What makes B2B different?

Retention 106

Retention Artificial Inteligence Channel Email 106

David Teten

SEPTEMBER 23, 2017

However, about 5% of the VCs in our database, mostly younger ones, are trying to build a competitive advantage by crawling large amounts of publicly available data and building analytical functions to flag companies with accelerating traction to them. Many tools designed for B2B marketing in general are also relevant to investors.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Individuals don’t make B2B buying decisions; groups do. Strategic ABM: High stakes, highly customized one-to-one marketing typically used to expand existing customer accounts and secure bigger deals. Get executive buy-in.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

MARCH 26, 2014

While Google Analytics is so widely used, most marketers only scratch the surface when it comes to the reports they use. Brian Massey, the Conversion Scientist : One of our more unusual Google Analytics reports is the buyer persona report. 1: Advanced Segments Based On Buyer Personas. 1: Advanced Segments Based On Buyer Personas.

Analytics 131

Analytics Conversion Metrics Europe 131

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

The Startup Magazine

OCTOBER 24, 2018

With more and more businesses realizing videos for marketing and brand education, 73% of B2B organizations say they have received a positive ROI after using video marketing. When you are streaming as a pro, evaluate the following aspects as prime necessities: Security of your viewer’s data. Analytics and ways to monetize your streams.

Software 136

Software Bandwidth API Flash 136

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. More than half allocate most of their budget to securing leads. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. And they put a lot of stock in them.

Demand 95

Demand Management B2B Campaign 95

Mucker Lab

APRIL 6, 2023

For example, Amplitude is a product analytics software. Or there is a developer product put out by a company that builds a kind of a security vulnerability product. Hila Qu: I love when people think about the user journey because sometimes it's not thought about enough in B2B because it’s complicated. I do that a lot.

Product 78

Product CTO Hire Startup Fractional CTO 78

Up and Running

JUNE 22, 2021

And they don’t have to be running massive and costly analytics operations to do it. And this is an especially effective tactic for B2B firms because it helps them avoid the need to turn to a B2B collection agency to handle overdue invoices, which often adds additional complexity to the process. Improve employee engagement.

B2B 102

B2B Campaign Analytics Operations 102

ConversionXL

AUGUST 10, 2021

This article assumes you: Already deeply know your audience and have conducted research to understand what types of posts will resonate with them Have a solid brand messaging strategy in play, so you can emulate relevant, customer-centric content on social Have clearly defined goals tied to measurable metrics (e.g.

Metrics 152

Metrics Audience Curation Algorithm 152

ConversionXL

JANUARY 29, 2016

Just like Mazda improved their retargeting ads with proximity, Watchfinder did so with audience granularity from Google Analytics. Inside your Google Analytics account, you can slice and dice your audiences in different ways with the data there. Let’s take a look at a B2B retargeting example. Key Takeaways. Key Takeaways.

Campaign 48

Campaign PPC Audience eCommerce 48

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. No need to worry about security and such. Google Analytics. SEO and Analytics Tutorials.

Software Review 53

Software Review Technical Review Startup 53

Steve Blank

NOVEMBER 5, 2009

Would you modify any of this if you had a B2B product instead of a B2C product, where every potential customer is also a potential competitor? In fact, he believes (and its been historically proven that) this can be a method of securing funding 1) Concept 2) Business Plan 3) Test Hypothesis 4) Customer Proof 5) Lessons Learned 6) Series A. [.]

Customer Development 266

Customer Development Developer Customer Silicon Valley 266

ConversionXL

SEPTEMBER 30, 2020

After the iPhone launched in 2007 to mass adoption, analytics were never the same. Even on one device, a cross-browser experience completely ruins web and marketing analytics as we know it now. As a B2B business, we’ve struggled with this problem for a long time. If a decent percentage of users weren’t authenticated (i.e.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

VC Cafe

JANUARY 16, 2011

Mobile analytics – measuring the impact of mobile and increasing customer engagement (Check out G-Stat). Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Data mining-based Customer analytics.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103