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NextView’s Greatest Hits

View from Seed

” Below are our favorite pieces from the past few years, divided in to a few key categories: fundraising, company building, product development, industry trends, and the life of a VC. Two Hires Startups Wait Too Long To Make “The first hire is a really good business generalist that is focused on analytics, finance, and ops.

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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

Talented product developers. Even PhD analytics eggheads. When 3M brought “lead users” into its innovation process, they improved revenues by a factor of eight times over innovations from internal product developers. This has resulted in dramatic increases in sales. Highly trained salespeople.

Customer 154
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A Startup Guide to Creating an Ideal Customer Profile

ReadWriteStart

In the age of big data and analytics , business success is now measured in the knowledge you have that the competition does not. For a startup in the B2B market, that means there’s a reasonably steep hill to climb right from the beginning. Here is a startup guide to creating an ideal customer profile. Setting the Right Standards.

Customer 180
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The Future of Manufacturing: The Top 5 Trends You Need to Know About

Women Entrepreneurs Can

As IoT technology continues to help manufacturers create better products and build a stronger industry, it will remain key to an integrated approach that includes robotics, big data analytics and new operational technologies. 3D printing is about to revolutionize how the manufacturing industry approaches product development.

B2C 45
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Middle-East-Meets-West Provides An Edge For B2B Tech Companies

YoungUpstarts

In our experience, having offices in both locations is ideal for a B2B tech company because the complementary strengths of the two locales open the door for fast and sustained growth. The San Francisco Bay Area is home to one of the world’s leading B2B technology markets. Let’s start with San Francisco.

B2B 100
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5 Content Metrics Every Marketer Needs to Analyze

Duct Tape Marketing

Still, many B2B marketers rely on assumptions to inform their content decisions. In fact, Content Marketing Institute found that only 21 percent of B2B marketers say they’re successful at measuring ROI. By tracking leads as they move through the funnel, you can deliver more targeted content that expedites the sales process.

Metrics 28
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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

Facts don’t change minds – true for both sales and customers. Renee Thompson – How to Win at B2B Optimization. The team from @northwoods watching #b2b optimization at #CXLLive presentation by @rsdthompson #relevanttopic #DigitalMarketing pic.twitter.com/edr237aHNf. What makes B2B different? Engagement.

Retention 106