ConversionXL

MAY 22, 2017

In AI implications on Marketing and Analytics , I placed my considerations explaining how and why Artificial Intelligence (AI) will shape the next generation of Analytics and Marketing SaaS products. Is it a B2B or B2C email?” , “What is the company where this contact is working at?” Eloqua was the proof of that.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. Let's say you work at www.adobe.com and you've just started to use Google Analytics.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Both Sides of the Table

APRIL 21, 2020

B2C Companies We talked about how some companies saw an immediate decline in purchasing (for example if you’re in travel or hospitality). Food production and distribution, group collaboration, remote training or education, sensor technology (tracking people movement, temperatures, etc), certain biotech deals.

Marketing 263

Marketing Valuation Churn Rate Balance Sheet 263

Occam's Razor

SEPTEMBER 15, 2014

They use different technologies of course, and different distribution mechanisms. Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Then approach each separately (even though there are tools like Google Analytics that will do both). So, be a dear.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

MARCH 4, 2016

Business Intelligence/Analytics: Help generate critical and actionable insights from raw data combined from myriad sources. Insights: A more even distribution of time spent due to better structured deck. This may work in B2C scenarios where the transaction volumes are large and ARPUs are relatively small. of visits: 430.

B2B 48

B2B Sales Technical Review Software Review 48

Up and Running

AUGUST 25, 2021

Adding a B2B model to your current B2C strategy can have a surprising impact on your sales. You can learn a lot about the needs of your audience post-launch by reviewing satisfaction forms and your Google Analytics data. Consider the benefits of selling wholesale. There you have it!

B2B 118

B2B Audience Software Review B2C 118

VC Cafe

MARCH 15, 2016

Building on my experience of being part of a team that did exactly that for Dropbox in Europe, I will attempt to demystify the process and hopefully give a starting point, from which any founder can start building a distribution engine that creates happy customers. Online chat. Another way connect with customers is online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

JUNE 16, 2022

Use insights from analytics to fine-tune your offers and increase their effectiveness. Each one leads with a benefit that starts with an action word: Generate leads with a free podcast; Monetize your podcast; Distribute your podcasts; Import your existing podcasts into Kajabi. B2C or B2B, all marketing is people talking to people.

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

NOVEMBER 15, 2016

Merritt Aho : “You tend to see this distributed model being used a lot in maybe SaaS companies, companies that have very large development teams. Within the distributed model, you often times have a central person or team that is supporting the technology of conversion rate optimization. SaaS tends to be decentralized.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

NOVEMBER 8, 2018

Still, the queries that continue to shift from text to voice are not distributed evenly across all topics. A combination of predictive analytics and an intelligent back-and-forth by voice assistants demands a far more comprehensive approach to “voice search optimization,” one that extends to all aspects of the customer experience.

B2B 100

B2B eCommerce Search Technical Review 100

Occam's Razor

FEBRUARY 28, 2017

Too much emphasis was on Averages (remember averages suck, distributions are better ). Bonus: Remember, you can measure profit everyday in Google Analytics! ]. You’ll recognize these most commonly as being set by Adobe or Google Analytics on your site to better track metrics like Sessions and Users. Conversion Rate. Bounce Rate.

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

AUGUST 27, 2019

This guide is grounded in hands-on experience with our own analytics and marketing technology implementation projects. I say “execute” because MarTech can be used to publish, distribute, optimize, or track and measure. For that, you’ll serve your marketing best by putting the data into a business intelligence (BI) or analytics tool.

Analytics 124

Analytics Naming Metrics Campaign 124

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. It shows the normal distribution of XS, S, L etc, but it also shows, how cool is this, the Model's size (S in this case), her height, bust, waist and hip size! I love the social nature of sharing playlists. The suggestions engine they have.

Web 164

Web Design Marketing Security 164

Duct Tape Marketing

APRIL 28, 2017

Social posts also have short shelf-lives and stay in view only when they are shared and distributed by your community. IronSource incentivized their content distribution and got staff involved. Over 50% of B2B and B2C content marketers identify creating engaging content as a challenge. The result? Lead generation & sales.

Social Network 51

Social Network Distribution Curation B2B 51

David Teten

MARCH 18, 2021

Foundry Group, investing primarily in “ Software and Internet ”, follows six major themes, e.g., Human Computer Interaction (HCI) or Distribution. B2B vs B2C) within the business model preference. . Almost every investor is glad to share the (winners in their) portfolio, but only a few will share detailed analytics.

Technical Review 78

Technical Review Cofounder Venture Capital Deal Flow 78

VC Cafe

JANUARY 16, 2011

Mobile analytics – measuring the impact of mobile and increasing customer engagement (Check out G-Stat). Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Data mining-based Customer analytics.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

steveblank.com

JULY 8, 2011

Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.

Software Review 110

Software Review Startup Silicon Valley Analytics 110