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Marketing Analytics: Attribution Is Not Incrementality

Occam's Razor

When you open a report in any digital analytics tool, like Google Analytics, almost all the reports you look at attribute full credit for the Conversion to the referrer associated with the last session where the conversion occurred.*. (*For Bing gets all the credit for that conversion in your Analytics reports.

Analytics 148
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Going Beyond Facial Recognition – Why The Future Of Security And Possibilities Lie In Video Analytics

YoungUpstarts

The possibilities of facial recognition have placed it at the forefront as both a security measure as a means of biometric identification, as well as a reliable means of gathering data for analytical purposes. We do believe, however, that better security and reliable insights have to be garnered through behavioural analytics.

Analytics 124
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5 Promising Israeli Startups In 2020

YoungUpstarts

The technology is premium grade, with Namogoo’s source code running on each and every visitor session, providing deep data analytics, continuous learning, full scalability, unobtrusive JavaScript, and cloud-based technology deployment. This Israeli start-up was established in 2017, with dual offices in Israel and California.

Cofounder 147
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Rusty Tweed Explores How Sustainability is Impacting the Construction Industry

The Startup Magazine

In California, regulators have forwarded a measure to have buildings achieve zero net energy consumption. For future success, real estate entities need to utilize predictive analytics to read old and new sustainability data. According to Moxiefuture , US buildings account for over 70% of the electricity consumed domestically.

Green 137
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Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

Occam's Razor

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Many custom reports are wrong because we mess up the fundamental data model in analytics. This report demonstrates the power of getting something out of Google Analytics that you might know exists there.

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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. That's why multichannel analytics is so important. Here's your online data: You are capturing the above information using your web log based or javascript tag based web analytics tool. Not impossible. Well just assume. :).

Analytics 116
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A Framework for Web Analytics

www.jonsamsel.com

Jon Samsel Social media, SEO, marketing and writing Home Bio Books Portfolio Login A Framework for Web Analytics On May 10, 2011, Heardable’s CEO, Jon Samsel, was asked to speak at the Jamba Juice Digital Marketing Summit in Emeryville, California. Guest speakers included reps from Google, Manatt, Twitter, Facebook and Heardable!