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SuperMac War Story 4: Repositioning SuperMac – “Market Type” at.

Steve Blank

When we looked at the color graphics board market, our competitors had defined the market as one measured by technical metrics: screen resolution, number of bits of color, screen refresh rates, acceleration, etc. It didn’t take much imagination to realize that what we had to do was to tell our story around one key metric performance ?

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So you say you want to be a Product Manager …?

Austin Startup

Hard skills such as data analytics are essential to being successful as a product manager, but equally-valued are soft skills such as communication, collaboration and leadership. I usually ask an interview candidate a series of analytical questions to gauge intelligence and problem-solving ability.” I learned that software engineers?—?or

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Raising Money Using Customer Development

Steve Blank

Your presentation doesn’t have a single word about Lean Startups or Customer Development. Did the VC’s like your team ? After three of these slides, smart VC’s will recognize that by iterating on your assumptions you have dramatically reduced risk– on your nickel, not theirs. This is a radical departure from a traditional VC pitch.

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10 Rules for Winning (and Making More Money) in 2014

ConversionXL

Are you familiar with the Lean Startup methodology? They call it Lean Startup, but it’s also essentially conversion optimization. You test the new version against the control, and make sure you feed the test data to Google Analytics, so you can segment the crap out of test results. Become a master of analytics.

PPC 123
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7 PPC Mistakes You’re Probably Making (and How to Fix Them)

ConversionXL

Gone are the days of advertising to everyone in San Francisco, California. Instead, I predict 2016 will be the year of alterna-metrics.” (via Acquisio). Common characteristics of social traffic… Could be high or low intent / level of motivation, but likely leaning towards low. Focusing on the Wrong Metrics.

PPC 48
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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. Traffic Trends Key Metrics Analysis. Tools used in this post.

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Out of the Crisis #9, the founders of Frontline Foods on the moral imperative to support frontline workers at scale

Startup Lessons Learned

And she just lays out in very, very dispassionate and analytical tones what is happening with situations, as she calls them and how situations develop and what the outcomes and actions you can take as a situation develops. Eric Ries : Give us some more vanity metrics, if you would. Ryan Sarver : Awesome. That's amazing.