SuperMac War Story 4: Repositioning SuperMac – “Market Type” at.
Steve Blank
MARCH 25, 2009
When we looked at the color graphics board market, our competitors had defined the market as one measured by technical metrics: screen resolution, number of bits of color, screen refresh rates, acceleration, etc. It didn’t take much imagination to realize that what we had to do was to tell our story around one key metric performance ?
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