Occam's Razor

FEBRUARY 25, 2013

Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Let's calculate the ROI of digital analytics. Let's fix that in this post.

Analytics 142

Analytics DC Web Revenue 142

Up and Running

FEBRUARY 18, 2021

We’ll cover the following strategies: Retargeting and remarketing Partner programs A/B testing Customer retention Automated processes. Finally, we can create ad campaigns that target those trial users who didn’t convert but whose purchase prediction score makes them promising candidates for purchasing the product later on.

Acquisition 127

Acquisition Cost Affiliate Customer 127

trada.com

APRIL 7, 2010

Skip to content Tina MVC for WordPress « Finding The Need for International Pay-Per-Click Campaigns Lijit: A Fun Tool in Your PPC Arsenal » The Stealth Mode: Trada’s Position on Staying Stealth Debate: Stay Stealth? One of my favorite startup debates is about stealth mode. We just trusted they’d keep it to themselves.

Stealth 40

Stealth PPC Advertising Conversion 40

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. That's why multichannel analytics is so important. Because it is hard. Not impossible.

Analytics 116

Analytics Conversion Campaign Redemption 116

Up and Running

APRIL 5, 2016

Tom Smith of Insights From Analytics recommends doing PR outreach to local media and sharing your story. Start building your social media campaign in advance. The organic coverage was then shared and utilized in our social campaign,” she explains. Partner with your local Chamber of Commerce and hold a ribbon-cutting ceremony.

Social Media 60

Social Media Elevator Pitch Guerilla Campaign 60

ConversionXL

JULY 29, 2020

Because Amazon has end-to-end analytics and is interested in sales, however, sellers can focus on copywriting that persuades users to buy. Internal PPC traffic is less influential than it once was. There are reasons beyond Amazon SEO to run paid campaigns. PPC, in other words, is a paid tryout for the organic listings.

SEO 113

SEO PPC Algorithm Software Review 113

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. Behavioral: Dig into your analytics to find who’s engaging with your website and social media accounts. ABM isn’t a quick and easy win. Test different channels.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

OCTOBER 4, 2021

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. Customer journeys are rarely linear. Build your email list.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

MAY 4, 2016

If most of your clients are generated by way of referral, then by golly start there, build multiple referral programs and look to use channels such as partnering and content to amplify how you get referrals. AdEspresso – The easiest online tool to manage and optimize your Facebook Advertising Campaigns. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

The Startup Magazine

OCTOBER 16, 2023

A proficient SEO agency becomes an invaluable partner, leveraging their expertise to elevate a startup’s digital marketing and boost their online presence. This means every penny you put into the campaign will be optimized for maximum returns. While SEO takes time, the long-term return on investment makes it a strategic choice.

SEO 88

SEO Metadata Lead Generation Startup 88

ConversionXL

AUGUST 14, 2019

What can it offer your analytics team ? In this instance, you’d combine data from your ecommerce platform with Google Analytics data. The correlation wasn’t a surprise, but it confirmed the success of our SEO campaign. Combining Google Analytics data with imported data. As their PPC agency, we had to justify this dip.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

JULY 31, 2006

This is not a report, it is a conversation / investigation with your business partners and it is an extremely important step that any analyst needs complete. Are you spending excessively on PPC (Pay Per Click)? In the click density (site overlay) report some web analytics tools show conversion rate for each link on the page.

Analytics 115

Analytics Conversion PPC Metrics 115

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Analytic: A measure software can track. E.g. Message match / headline match from PPC ad to landing page. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. pic.twitter.com/T2OjzFm2U8. Preferences, intents, etc.

San Antonio 86

San Antonio Metrics B2B Analytics 86

unbounce.com

DECEMBER 11, 2012

Most landing pages suck and it’s easy to run a marketing campaign that doesn’t deliver the results you’re hoping for. Do you show certifications or logos of partners/affiliates/security registrations (like Verisign)? Do you use a separate landing page for every promotion/campaign? Support | Log In or.

PPC 94

PPC Social Media Conversion Elevator Pitch 94

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. You can get inferred demographic data even in Google Analytics.

Metrics 60

Metrics Analytics Non-Compete Search 60