David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

The Startup Magazine

MARCH 24, 2024

It is a quantified metric that focuses on the speed of turning prospects into customers. Here are some key tips to refine lead qualification — Leverage predictive analytics for pipeline forecasting Predictive analytics offers real-time data and forecasts that help in accurate pipeline forecasting.

B2B 148

B2B Forecast Entrepreneur Analytics 148

ConversionXL

OCTOBER 22, 2018

As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. Attribution takes marketing analytics a level—or a couple levels—deeper. Otherwise, you’re just looking at top-of-funnel traffic and conversions—not how those channels intersect to generate pipeline and revenue. What is attribution? site visits).

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? ABM isn’t a quick and easy win. Do they get along?

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

APRIL 3, 2019

digital analytics, market research). There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate. Then they noticed that they’d been cannibalizing other channels—people converting as referrals were leads already acquired from other channels.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

Up and Running

FEBRUARY 18, 2021

For these queries, you have to choose your data source and date range as well as what metrics and dimensions you want to include. In addition to trial users, you can leverage the remarketing strategy for webinar participants , ebook downloaders, and podcast subscribers, for example. Image source: Supermetrics for Google Sheets.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

DECEMBER 3, 2018

Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. Virtually any type of content is fair game with industry publications sharing: Webinars, like this webinar targeted directly at call-center managers looking to improve performance.

B2B 133

B2B Marketing SEO Search 133

ConversionXL

APRIL 23, 2019

And yet, when we asked participants in a recent webinar if they considered their company to be “mobile first,” 65% said, “No.”. Teams are often built around channels instead of journeys. And yet, when we asked recent webinar attendees, “Are you currently capturing feedback from your mobile users?”, Siloed teams. Data traps.

Mobile 114

Mobile Framework Bandwidth Technical Review 114

ConversionXL

JUNE 26, 2017

Know your North Star Metric. Hint: it’s not usually a company-valued metric like revenue. Repurpose your best content into webinars, videos, micro-sites & ebooks People learn differently, so reach more people! Web analytics analysis: Most popular pages – optimize these! What’s your core value?

Analytics 85

Analytics Sweden Metrics Estonia 85

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift.

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

JANUARY 31, 2014

These questions help you uncover trends within your market and tell you things analytics alone can not. Step 1 – Set Up Actionable Analytics. Do This: Set up your conversion goals in Google Analytics. Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. image source.

Analytics 134

Analytics Video Matching Conversion 134

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . This can be through subscriber-only discounts: Image source.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

AUGUST 21, 2014

That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. They refer to these differences as “ Red Flag” Metrics (or RFMs). Total number of logins also proved to be an important metric, though not as much so as the former two. times per day on average.

Retention 106

Retention Churn Rate Metrics Software Review 106

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 126

Metrics Web Analytics Campaign 126

ConversionXL

MAY 19, 2020

Or maybe it’s your keyword well that’s reaching its limits, leaving you with plenty of ideas, but no clear path forward about how to prioritize them or the distribution channels for which they’re best suited. Map these metrics to the appropriate funnel stages, as well as the content types most commonly used to support them.

Differentiation 129

Differentiation Sales Email Metrics 129

Occam's Razor

JANUARY 20, 2010

How do you measure success of a online webinar? I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

DECEMBER 12, 2013

One of the key things Google Analytics helps us do when optimizing a website is identify conversion uplift opportunities. Google Analytics won’t tell us what the problems are, we need to interpret the data ourselves. The first thing I check in Google Analytics. B) specific page issues. B) specific page issues.

Analytics 132

Analytics Search Conversion Metrics 132

ConversionXL

JANUARY 18, 2022

They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. It’s how people are using these channels that makes social critical to brand perception and business growth. When someone shares your YouTube video on Twitter, you can track that metric.

Social Media 145

Social Media Audience Media Marketing 145

ConversionXL

MAY 27, 2022

Instead, buyers are self-directed, gathering information from social media, websites, webinars, and online events. As this job ad for a DGM role at DeepCrawl details: “The Demand Generation Manager will work closely with the channel marketing managers to plan and deliver marketing campaigns.

Demand 95

Demand Management B2B Campaign 95

Startup Lessons Learned

NOVEMBER 7, 2008

Enable Google Analytics tracking. You just have to sign up for Google Analytics, get your account number, and plug it into your site. Use Googles built-in Analytics/AdWords integration, to track the effectiveness of each ad you run. The nice thing about services like SnapPages is that they offer this built-in. Expo SF (May.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

conversionxl.com

FEBRUARY 4, 2014

These questions help you uncover trends within your market and tell you things analytics alone can not. Step 1 – Set Up Actionable Analytics. Do This: Set up your conversion goals in Google Analytics. Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. image source.

Analytics 98

Analytics Software Review Conversion Video 98

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Understanding CAC by each channel helps you identify areas of opportunity and streamline operations for better ROI. Let’s say you spent $2,000 on email marketing and $5,000 on webinar production and distribution. Landing pages.

Acquisition 22

Acquisition eCommerce Cost Customer 22

Duct Tape Marketing

JULY 7, 2017

Serial entrepreneur John Rampton, meanwhile, suggests that content marketing represents a strategy , laser-focused on specific goals and guided by metrics. Similarly, sometimes the ROI of social media is difficult to measure in terms of profits or traffic, despite the built-in analytics of platforms like Facebook and Twitter.

Marketing 58

Marketing Social Media Curation Audience 58

The Next Web

MARCH 2, 2014

To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. Rising non-branded organic traffic. Increased inbound links.

SEO 159

SEO Analytics Social Media Metrics 159

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. There are too many products clamoring for attention. Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

JUNE 2, 2022

Post-summit, iRidium kept in touch with their top prospects and scheduled webinars. Snowflake decides which channels to use according to industry verticals and where their buyers are likely to be. Using predictive analytics, modeling tools, and SDR feedback, Invoca drafted a 600-person contact list for their pre-show outreach.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

Duct Tape Marketing

APRIL 25, 2017

To make sure you are on the right track to measuring what’s important for your business, I’ve put a list of metrics together that I like to measure and keep an eye on. Hopefully, this will help you when creating which metrics matter for your company. Attribution channels – what sales channels drove what revenue?

Metrics 44

Metrics Analytics Social Media Channel 44

Duct Tape Marketing

NOVEMBER 10, 2015

The 5 Types of Metrics Every Small Business Must Track written by John Jantsch read more at Duct Tape Marketing. I guess I should add you can grow a business without metrics a lot like you can win at roulette from time to time. Below are the five types of metrics every small business must rely on to navigate growth and profit.

Metrics 28

Metrics Small Business Analytics SEM 28

marketingland.com

OCTOBER 8, 2012

Analytics |. Column: Analytics & Marketing Column. 8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I. and particularly people involved in metrics and evaluation of “how did we do this week/month/quarter?” Social Media |. Search Marketing |. Display Advertising |. Email Marketing |.

Metrics 47

Metrics Analytics Search Affiliate 47

Startup Lessons Learned

AUGUST 16, 2010

Rashmi Sinha, co-founder and CEO of SlideShare , describes an early version of the analytics package that’s part of the Pro accounts the company announced today. Early this year, SlideShare launched custom channels. In the meantime, take a look at how SlideShare performed a significant pivot while still moving at full speed.

San Francisco 167

San Francisco Lean Analytics Continuous Deployment 167

Up and Running

FEBRUARY 28, 2017

Google Analytics. Hands down the best web analytics tool out there, Google Analytics has more functionalities than you’ll ever know what to do with. Analytics gives you a unique insight into who is visiting your page, which pages are most often being viewed, and how your visitors are getting to your page. The bottom line?

SEO 60

SEO Small Business Analytics Search 60

Startup Lessons Learned

NOVEMBER 26, 2012

I've done a seemingly endless stream of TV, radio, podcasts, webinars, hangouts in the past year. Remember, radio programs get no realtime analytics, no click maps, no funnel reports. And Red Room founder/CEO Ivory Madison on popular metrics that everyone should stop using. and a chance to win free tickets, if you keep reading.

Lean 159

Lean San Francisco Houston Engineer 159

Up and Running

NOVEMBER 5, 2014

Create your own content and share across your channels with relevant hashtags. Blog posts, white papers, case studies, and webinars are great vehicles for establishing your credibility and expertise. Use google analytics. Google Analytics is crucial for monitoring your presence online.

PR 139

PR Hiring Social Media Media 139

VC Cafe

MARCH 15, 2016

To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. An easy integration with Google Analytics will let you see which customers ended up converting and you will soon be able to write your own success formula.

Sales 60

Sales Marketing Sales Cycle B2C 60

marketingland.com

JULY 11, 2012

Analytics |. New On Google Analytics Pages Reports - Entrance Metric 48 people have tweeted this article. Learn more about internet and search marketing with our free webinars, whitepapers and research reports at Digital Marketing Depot. Social Media |. Search Marketing |. Display Advertising |. Email Marketing |.

Email 49

Email Mobile SEO Search 49