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How To Build a Web Startup – Lean LaunchPad Edition

Steve Blank

As part of our Lean LaunchPad classes at Stanford, Berkeley, Columbia and for the National Science Foundation, students build a startup in 8 weeks using Business Model Design + Customer Development. How To Build a Web Startup – The Lean LaunchPad Edition. Use Skype or Google+ Hangouts for team conversations.

Lean 333
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Raising Money Using Customer Development

Steve Blank

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.

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Lean Analytics: The Best Numbers for Non-Tech Companies

Startup Lessons Learned

Guest post by Lisa Regan, writer for The Lean Startup Conference. Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. If you’re coming to them from outside the tech sector, the language around analytics can be particularly confusing. Registration is free.

Analytics 167
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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. If youre worried about disappointing some potential customers - dont be. Enable Google Analytics tracking. Measure conversion rates. Thanks for the insight!

Demand 167
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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. In this post, we’ll look at each of the four steps in the Lean Analytics Cycle in more detail. If it's the number of people buying, the metric is conversion rate.

Metrics 156
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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

I reminded her that all the Lean tools she learned in class–Customer Discovery, business model and value proposition canvases– contained her answer. At times, you may have to communicate what the company stands for before a customer is ready to listen to you talk about product messages. Here’s how.

Marketing 312
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Join the Conversation at The Lean Startup Conference – Three Ways To Participate

Startup Lessons Learned

Guest post by Lisa Regan, writer for The Lean Startup Conference. With five days remaining before The Lean Startup Conference , we wanted to lay out what we’re offering that’s unlike any other entrepreneurship conference and explain the different levels of participation available to you.

Lean 167