YoungUpstarts

JULY 1, 2015

Do you know what Inbound Marketing is? Keen to use inbound marketing to improve your marketing ROI? Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. What is Inbound Marketing?

Software Review 100

Software Review Marketing Social Media B2B 100

ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. via B2B Marketing Alliance ]. However, it’s not without challenges.

Email 136

Email Customer Marketing Software Review 136

Up and Running

FEBRUARY 18, 2021

It’s not enough that your business has product/market fit. In addition to trial users, you can leverage the remarketing strategy for webinar participants , ebook downloaders, and podcast subscribers, for example. Launched at the start of 2018, our affiliate program has been an integral part of our marketing strategy ever since.

Acquisition 127

Acquisition Cost Affiliate Customer 127

crowdSPRING Blog

OCTOBER 10, 2018

This is a comprehensive guide to Facebook Messenger Marketing using chatbots. But the truth is that chatbots can improve marketing and make marketers’ lives easier. If you want to supercharge your marketing and accelerate growth and revenue, you’ll love this guide. What is Messenger Marketing?

Marketing 87

Marketing Software Review Campaign Widget 87

ConversionXL

JULY 8, 2020

If you want examples of good PPC ad copy (with explanations), check out this article. There’s also a tenth extension to promote app downloads, if you have an app.). And despite their potential, PPC automation isn’t guaranteed to outperform manual bids. Your display URL will show as “domain.com/teeth/whitening.” Mobile URL.

PPC 100

PPC Matching Software Review Campaign 100

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools.

Search 154

Search SEO Analytics Engineer 154

Occam's Razor

JANUARY 7, 2007

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. This is sub optimal.

Technical Review 93

Technical Review Analytics Web Software Review 93

ConversionXL

MAY 11, 2017

Knowing what the competitors are doing – how they are thinking about the market, what tactics they are using, how they are crafting messages and design – can make all the difference in the battle for the customers’ mind share and conversions. And it’s not just a CRO problem – it is a marketing-wide phenomenon.

SEO 131

SEO Analytics Conversion Search 131

ConversionXL

AUGUST 11, 2021

All companies that This Week in Startups’ audience of entrepreneurs, company founders, and marketers would be interested in. A well-thought-out strategy lays the foundations for your sponsorship efforts in the same way a marketing strategy guides your marketing campaigns. Your most obvious asset is the product itself.

Audience 139

Audience Social Media Email Ruby 139

ConversionXL

JUNE 30, 2019

Knowing what the competitors are doing—how they’re thinking about the market, which tactics they’re using, how they’re crafting messages and design—can make all the difference in the battle for customers. And it’s not just a CRO problem—it’s a marketing-wide phenomenon. Competitor X is doing Y.

SEO 126

SEO Conversion Analytics Design 126

Occam's Razor

JUNE 4, 2012

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. One of the hallmarks of our course (my course!) Criminal behavior.

Analytics 127

Analytics Campaign Search Customer 127

YoungUpstarts

DECEMBER 29, 2015

The platform completely runs on the cloud which doesn’t require to download and install any specific software, making the app development process very faster. Infinite Monkeys uses the drag and drop feature to manage the location of the widgets on the screen and provides a dashboard facility to organize the analytics and messages.

Mobile 100

Mobile HTML Application Development Widget 100

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics?

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

DECEMBER 6, 2010

Not only will I tell you about them, I'll give you downloadable links so you can get going right away! You can use them as is, or, better still, you can download and adapt them to your unique business needs. While I am using Google Analytics here, you can do custom reporting in pretty much any tool you have access to, be it Yahoo!

Analytics 125

Analytics Web Customer SEM 125

Duct Tape Marketing

AUGUST 10, 2017

Transcript of Improve Your Business by Getting the Most Out of Your Data written by John Jantsch read more at Duct Tape Marketing. We’re going to talk about google analytics. So I’m speaking in this show with Jeff Sauer, he is a Google Analytics expert and trainer. Back to Podcast. Transcript. Check it out.

Minneapolis 34

Minneapolis Analytics Software Review PPC 34

ConversionXL

FEBRUARY 18, 2016

As an optimizer, it’s your responsibility to understand the implementation and analysis of digital analytics. Gone are the days of relying on the IT department to help you with basic analytics tracking. Just because it’s easy doesn’t mean you should load yet another marketing tag on the site.

Management 48

Management Analytics Software Review Metrics 48

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Yet, this was a successful growth marketing campaign. What is growth marketing? Growth marketing is a data-driven approach to marketing.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

MAY 19, 2016

Gone are the days of simple funnels and so there are many external factors that influence a purchase decision, such as content marketing or social media. It’s only going to get more complicated and it’s important to have the right analytics software that can handle it. Your marketing’s only as good as your data.

Analytics 78

Analytics Metrics Channel Software Review 78

Duct Tape Marketing

JANUARY 20, 2021

Reach Your Potential by Living Dangerously written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Tripp Lanier. In this episode of the Duct Tape Marketing Podcast , I interview Tripp Lanier. This episode of the Duct Tape Marketing Podcast is brought to you by bant.io. Like this show?

PPC 90

PPC Campaign Lead Generation Analytics 90

ConversionXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

FEBRUARY 25, 2013

Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Let's calculate the ROI of digital analytics. Let's fix that in this post.

Analytics 142

Analytics DC Revenue Web 142

YoungUpstarts

JULY 26, 2020

However, as circumstances change, recessions hit, and markets adjust, businesses are faced with unexpected challenges. Employ Analytics. Analytics are the numbers that tell you how well your business’s online presence is performing. How does my PPC advertising campaign perform?

Social Media 147

Social Media Cloud PPC Mobile 147

ConversionXL

MAY 6, 2014

Early in my digital marketing career I came across this model , which has provided the basis for virtually every conversion rate optimisation change i’ve made ever since. I ended up with a custom Google Analytics dashboard like this, which made it clear which traffic sources delivered the most relevant traffic. image source.

Sales 132

Sales Conversion Stock PPC 132

ConversionXL

AUGUST 27, 2015

In fact, it’s easy to project the predicted ROI of optimization ( click here to download conversion optimization ROI calculator ). Time Period Comparison in Analytics (and Why It’s Wrong). If asked to measure improvement in conversion rate due to optimization efforts, most people would point to Google Analytics. Word-of-Mouth.

PPC 48

PPC SEM Technical Review Conversion 48

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. On day one, we heard from UX and digital analytics experts. Analytic: A measure software can track. You can personalize just by understanding the markets. pic.twitter.com/T2OjzFm2U8.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

AUGUST 14, 2019

Over the last 18 months or so, Google Data Studio has evolved from an appealing but clunky application to a tool that we recommend to any digital marketer. If you suddenly needed to study a longer timeframe, you had to download the data again and start over. What can it offer your analytics team ? Here’s what you need to know.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

AUGUST 11, 2015

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). You can download a bunch more, that are not yet in the bundle above, by following the links at the end of this post. " Look, just grow the pie, just do better marketing.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly. Let's go!

Analytics 60

Analytics Metrics eCommerce PPC 60

Entrepreneurs-Journey.com by Yaro Starak

MARCH 10, 2011

Pay Per Click Advertising (PPC) We didn’t have the slightest idea about search engine optimization (SEO), so we focused on PPC to drive traffic to our website. If you ever get into PPC, make sure you spend ample time studying quality material discussing what it is and how to execute it effectively.

Technical Review 71

Technical Review PPC Due Diligence Exit Strategy 71

YoungUpstarts

FEBRUARY 9, 2017

If your business has yet to develop a video marketing plan, you are likely already losing out to competitors savvy enough to incorporate video into their business development plans. With just a little careful planning, you too can reap the rewards of video messaging and marketing. Create Long-Term Video Marketing Strategy.

Video 100

Video Distribution Analytics Audience 100

VC Cafe

NOVEMBER 6, 2010

The company is focused on re-thinking software advertising, in particular download software and plugins. Since launching in February, AfterDownload has quickly established itself as a significant player in the digital software advertising market, serving over 15 million ads daily, generating over 40K clicks.

Networking 111

Networking PPC Advertising 111

VC Cafe

NOVEMBER 6, 2010

The company is focused on re-thinking software advertising, in particular download software and plugins. Since launching in February, AfterDownload has quickly established itself as a significant player in the digital software advertising market, serving over 15 million ads daily, generating over 40K clicks.

Networking 111

Networking PPC Advertising 111

VC Cafe

NOVEMBER 6, 2010

The company is focused on re-thinking software advertising, in particular download software and plugins. Since launching in February, AfterDownload has quickly established itself as a significant player in the digital software advertising market, serving over 15 million ads daily, generating over 40K clicks.

Networking 111

Networking PPC Advertising 111

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool).

Campaign 128

Campaign Analytics Metrics Search 128

Up and Running

MARCH 14, 2017

You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. However, it goes beyond the Lean Planning process: The lessons learned from validating your idea can also be applied for investor pitching and market entry strategy.

Business Plan 94

Business Plan PPC Lean Campaign 94

ConversionXL

NOVEMBER 4, 2011

You can download a white paper on the structured approach advocated by RedEye and Econsultancy (who conducted the conversion study mentioned above). Be clear on your business goals, benchmark your competition for ideas, dig in your web analytics data, conduct customer surveys, analyze search behavior on your site. What about here?

Conversion 109

Conversion Framework Technical Review Sales 109