Up and Running

JULY 6, 2021

eCommerce has become a major business , so it’s no surprise you’re considering joining the 7.9 Research published by Statista in March 2021 showed revenue from eCommerce in the United States reached $431.6 Dropshipping is an incredibly popular business model for those looking to start an eCommerce business. billion by 2025. .

eCommerce 163

eCommerce Startup Business Model Demand 163

ConversionXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 106

Analytics Metrics Channel Campaign 106

abovethecrowd.com

OCTOBER 17, 2013

Early this year Amie Fineberg, who has been my amazing assistant for over 10 years, mentioned that she and several other employees at Benchmark had fallen in love with a new ecommerce service, and that I might want to check it out. Fundamentally, we share the common concern that many of the new “Ecommerce 2.0”

eCommerce 62

eCommerce Technical Review North America San Francisco 62

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Cuatro: You want to earn a bonus for yourself so you want the page to make money (e-commerce sites) or add economic value (non-ecommerce websites) for your company/website. Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). We mis-align metrics and dimensions across Users, Session, Hits.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Additionally, you are spending your day in the warm embrace of Adobe or Google Analytics because your job is set up as "data people."

Design 86

Design Software Review Mobile Analytics 86

ConversionXL

JANUARY 29, 2016

Just like Mazda improved their retargeting ads with proximity, Watchfinder did so with audience granularity from Google Analytics. Being the UK’s largest online watch dealer, Watchfinder had the same goals as any other good eCommerce store: To increase sales. Okay enough with eCommerce stores for now. Image Source).

Campaign 48

Campaign PPC Audience eCommerce 48

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. There are four reasons, again from Web Analytics: An Hour A Day, from 2008 (!):

Analytics 133

Analytics Vertical Metrics Web 133

Up and Running

DECEMBER 14, 2016

MailChimp also scales with your business, offering powerful email automation workflows, insightful analytics, and flexible payment tiers help you balance business needs and budget. There are metrics to review. Commercial email began in 1978 and exploded with the widespread growth of the internet in the 1990s.

Email 60

Email Small Business Marketing Campaign 60

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? " ~ Web Metrics: "What is a KPI?

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

JANUARY 8, 2018

New Customers: People are still searching everywhere on the internet and SEO sometimes goes outside of the regular boundaries of just a search engine like Google/Bing/Yahoo. Try to keep up with that while you’re scaling resources, growing the team and also trying to push your metrics through the roof. How SEO can contribute to Growth?

SEO 134

SEO Metrics Analytics Search 134

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. On one of the most visited page on the internet. You can engage with the fashion content (branding play), you can engage with the how-to content (relationship play), and you can engage with the products (ecommerce play). I'm not a fan of compound metrics.

Analytics 149

Analytics Marketing Audience Channel 149

ConversionXL

DECEMBER 13, 2022

For conversion optimization , the main difference is the variability of Internet traffic. Define your target metrics. Here’s the executive summary of the process we use at CXL: Heuristic analysis ; Technical analysis; Web analytics analysis ; Mouse-tracking analysis ; Qualitative surveys ; User testing and copy testing.

Analytics 127

Analytics Technical Review Software Review Framework 127

mashable.com

JULY 10, 2012

5 Hot Ecommerce Trends to Watch. The Evolution of Ecommerce Series is presented by Litle & Co. , It is the new wave of commerce and, depending on the industry, ecommerce represents either an opportunity for big profit or a death knell for the brick-and-mortar business. Third-Party Ecommerce Site Providers. Like Tweet.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

Up and Running

FEBRUARY 28, 2017

Google Analytics. Hands down the best web analytics tool out there, Google Analytics has more functionalities than you’ll ever know what to do with. Analytics gives you a unique insight into who is visiting your page, which pages are most often being viewed, and how your visitors are getting to your page. The bottom line?

SEO 60

SEO Small Business Analytics Search 60

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? By doing multichannel analytics! More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. Let's go!

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

MARCH 10, 2015

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " Universal Analytics: What the heck is it?

Analytics 60

Analytics Technical Review Software Review Web 60

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravage all the features.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

JUNE 9, 2019

However, you can also see where people click in Google Analytics, which is generally preferable. If you’ve set up enhanced link attribution , the Google Analytics overlay is great. These sharp drop-off points are hard to see in Google Analytics. It’s also easy to take in aggregate click data quickly and see broad trends.

Algorithm 111

Algorithm Analytics Conversion Stock 111

ConversionXL

NOVEMBER 14, 2013

Lets say you run an ecommerce store with an average transaction value of $50. Everyone is welcome on every public website on the internet. . You test the new version against the control, and make sure you feed the test data to Google Analytics, so you can segment the crap out of test results. Become a master of analytics.

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Is this all we can accomplish from display advertising on the Internet? I believe it has to do with choosing the wrong success metrics.

Framework 163

Framework Marketing Metrics Audience 163

Up and Running

JUNE 21, 2017

A conversion event in Google Analytics. The basics: Google Analytics. Google Analytics is a very powerful (and free) tool. If it were easier to use it would probably kill a bunch of other analytics tools in the market, but Google hasn’t been great at simplifying it. However, mining this data is complicated.

Marketing 98

Marketing Analytics Campaign Metrics 98

ConversionXL

DECEMBER 2, 2015

The main difference, however, lies in the variability of internet traffic. Define your target metrics. Web Analytics Analysis. Web analytics analysis is next. You’d be surprised how many analytics setups are broken. Google Analytics 102: How To Set Up Goals, Segments & Events in Google Analytics.

Technical Review 48

Technical Review Analytics Framework Software Review 48

conversionxl.com

FEBRUARY 4, 2014

These questions help you uncover trends within your market and tell you things analytics alone can not. Step 1 – Set Up Actionable Analytics. Do This: Set up your conversion goals in Google Analytics. Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. image source.

Analytics 98

Analytics Software Review Conversion Video 98

ConversionXL

DECEMBER 4, 2014

And – an 8% drop would never happen at smart internet businesses such as Amazon, because they would have spotted it at 1% or less, abd rolled back to a better-performing version. Listening to people is a good idea, but you have to pay attention to the metrics. Digital analytics analysis: where are you leaking money ?

Conversion 124

Conversion Technical Review Design Framework 124

ConversionXL

MARCH 26, 2014

While Google Analytics is so widely used, most marketers only scratch the surface when it comes to the reports they use. Brian Massey, the Conversion Scientist : One of our more unusual Google Analytics reports is the buyer persona report. 1: Advanced Segments Based On Buyer Personas. 1: Advanced Segments Based On Buyer Personas.

Analytics 131

Analytics Conversion Metrics Europe 131

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

ConversionXL

FEBRUARY 5, 2016

Mobile Internet usage is also rapidly rising. hours per day surfing the Internet on their mobile phone and only 2.4 hours per day surfing the Internet on their desktop / laptop. Dive into your Google Analytics data quickly. As a result, mobile web analytics can get quite complex. Heap Analytics. Localytics.

Mobile 48

Mobile Design Analytics eCommerce 48

ConversionXL

OCTOBER 4, 2021

It’s a proverb as old as the internet, probably older. But that alone is too general, so it’s important to get specific by setting clear metric objectives. On a basic level, email marketing tools should let you do the following: Create and segment email lists Send emails A/B test Read analytics reports Personalize content.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

JULY 24, 2008

If you are using a modern web analytics tool (tag based or log based) it is quite likely that it is using cookies for tracking purposes. cookies and the role that they play in any analytics done on the web. There are two types of cookies that the web analytics software will set when you visit a website. Transient vs. Persistent.

Analytics 111

Analytics Web .Net eCommerce 111

Occam's Razor

OCTOBER 19, 2010

What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. Web Analytics 2.0. This blog post is about web analytics 2.0. Of course tools. Don't be.

Analytics 135

Analytics Web Non-Compete Campaign 135

Occam's Razor

FEBRUARY 22, 2010

Competitive intelligence, the "what else", is one of the core tenets of Web Analytics 2.0. We all get our internet access from Internet Service Providers (ISP's), and as we surf the Web, our requests go through the servers of these ISP's to be stored in server log files. 3: ISP (Network) Data.

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

ConversionXL

SEPTEMBER 10, 2014

Though you’re probably not a filmmaker, this talk has many universal lessons that can be easily applied to making your own eCommerce design more distinct & memorable. Cheskin Research & Studio Archetype found as far back as 1999 that the 6 most important factors in building trust with an eCommerce company are : Brand.

Conversion 112

Conversion Design Caching eCommerce 112

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). Analytic: A measure software can track. A metric should tell you what you will do differently. pic.twitter.com/T2OjzFm2U8.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Duct Tape Marketing

NOVEMBER 23, 2015

Let’s start with the most obvious metric—traffic to your website. Speaking of SEO, another key metric to determine the success of your content marketing efforts is how well your website ranks in search results for the keywords you’re targeting. 7: Media-specific metrics. 1: Website traffic. 2: Ranking for target keywords.

Marketing 28

Marketing Metrics SEO Jordan 28

Lightspeed Venture Partners

DECEMBER 3, 2010

Before I try gazing into my crystal ball to see what 2011 will bring for the consumer internet industry, let me first see how I did on last years predictions: 1. The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough.

Internet 113

Internet eCommerce Advertising Flash 113