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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation.

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The 3 Essential SEO Tools for Any Marketing Consultant

Duct Tape Marketing

The 3 Essential SEO Tools for Any Marketing Consultant written by John Jantsch read more at Duct Tape Marketing. To manage a strong SEO strategy, you need to keep a lot of balls in the air. We use a suite of tools to help us manage the many facets of SEO. Best Overall SEO Tool: SEMrush.

SEO 76
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. On the flip side, inconsistency confuses consumers, limiting your chance to generate leads. Marketing playbooks work the same.

Campaign 149
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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. Don't do paid search.

Analytics 165
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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131
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How Startups Can Benefit from a Dedicated SEO Agency

The Startup Magazine

For startups, investing in a dedicated SEO agency can provide game-changing benefits. In this comprehensive article, we explore the many advantages SEO agencies offer, from tailored strategies to the latest tools and technologies. While SEO takes time, the long-term return on investment makes it a strategic choice.

SEO 88
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Unpacking 17 Years Of Sales Consulting Experience

Duct Tape Marketing

Unpacking 17 Years Of Sales Consulting Experience written by Sara Nay read more at Duct Tape Marketing. The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Stop waiting on developers and leveraging multiple tools to manage your marketing stack.

Sales 95