Startup Professionals Musings

JULY 17, 2019

As a business advisor, when I bring this up, at best I will hear the defense that you are focused on the strategy of the moment, such as such as how to increase sales, or reach a new market. This requires constant study of what your customers value, what competitors offer, and your target market. Strategy can’t be a one-time effort.

Technical Review 218

Technical Review Revenue Analytics Metrics 218

Startup Professionals Musings

JULY 29, 2019

The assumption usually is that more money is needed for marketing, or another round of new development is needed on the product. Some company founders believe a stronger product will solve all growth problems, including silos and lack of marketing. Making decisions without discipline and analytics.

Leadership 217

Leadership Analytics Hiring Operations 217

Startup Professionals Musings

JANUARY 15, 2022

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Get familiar with current social media tools, such as Google Analytics, Kissmetrics, and HootSuite analytics.

Social Media 315

Social Media Media Startup Analytics 315

Startup Professionals Musings

AUGUST 7, 2023

With the availability of high-speed Internet and social media access around the world, it’s easy for entrepreneurs to assume that the world is just one big homogeneous market, and project their business will scale accordingly. The most common mistake is overestimating a particular market’s potential, based on your domestic context.

Global 276

Global Algorithm Business Model Social Media 276

Startup Professionals Musings

FEBRUARY 16, 2018

The market is changing so fast these days, and if you are not planning a solution today for tomorrow’s customers, you may be setting yourself up for failure and don’t even realize it. Use tools and analytics to identify trends and directions. In today’s market, it takes more than listening to stay ahead of the crowd.

Customer 144

Customer Advisory Board Technical Review Angel Investor 144

Startup Professionals Musings

AUGUST 15, 2022

Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers. Startups are in the best position to provide the analytics, and use them first. Look beyond today’s requirements for entire new market opportunities. Big data is mining the storage for knowledge.

Startup 315

Startup Social Media Analytics Cloud 315

Startup Professionals Musings

FEBRUARY 4, 2023

Many market research companies now use this data by ‘scraping’ the web to obtain detailed examples of the sentiment relating to particular issues, brands, products, and services. I will paraphrase here the keys ways he outlines that our lives are becoming increasingly datafied: Datafication of emotions and sentiment. Datafication of speech.

Customer 288

Customer Social Media Analytics Global 288

Startup Professionals Musings

FEBRUARY 6, 2019

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in the updated version of his classic book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. Customer retention with churn modeling.

Analytics 177

Analytics Retention Social Media Campaign 177

Startup Professionals Musings

DECEMBER 14, 2013

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Don’t start from how you want to sell.

Revenue 263

Revenue Startup Technical Review Business Model 263

Startup Professionals Musings

MAY 4, 2016

Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. Measuring progress with big data and analytics. You don’t have to be a heavily funded later stage startup to get access to “big data,” customer analytics, and metrics dashboards.

Intellectual Property 120

Intellectual Property Startup Angel Groups Social Media 120

Startup Professionals Musings

AUGUST 23, 2023

Make sure your future demand plan embodies a holistic view of the business, including achievement of strategic objectives, market share, efficiency and effectiveness of marketing activities, as well as plan revenue and margins. Gather feedback regularly from your team and customers to check for market and perception changes.

Metrics 204

Metrics Demand Analytics Leadership 204

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Don’t start from how you want to sell.

Small Business 147

Small Business Revenue Technical Review Business Model 147

Startup Professionals Musings

NOVEMBER 26, 2017

In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. With the current data overload, we remember someone who does more than inform us.

Marketing 173

Marketing Angel Investor Viral Audience 173

Startup Professionals Musings

JANUARY 9, 2017

Every business needs their own evangelists, as a powerful marketing force, and as an early warning for new opportunities. Market to customer emotions as well as absolute logic. Integrate data analytics to look for culture shifts. Build a community of evangelists and listen. Become a visible and chief evangelist yourself.

Customer 120

Customer Marketing Analytics Restful 120

Startup Professionals Musings

JUNE 10, 2016

The right channel for marketing and distribution is one of the basic “four Ps” of business (product, promotion, price and placement). For growing revenue and market share, it’s a key element of your overall strategy, and one that can make or break you. In many product areas, especially retail, the channel is the market.

Channel 120

Channel Distribution Partner Acquisition 120

Startup Professionals Musings

NOVEMBER 3, 2012

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Don’t start from how you want to sell.

Technical Review 234

Technical Review Business Model Revenue Social Media 234

Startup Professionals Musings

AUGUST 25, 2011

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Recent reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision.

Customer 242

Customer Technical Review Business Model Revenue 242

Startup Professionals Musings

AUGUST 25, 2023

Pick a name, location, and marketing strategy early. Set milestones and targets for revenue, profitability, and market share, and use these to manage the business, as opposed to hours worked and gut instinct. Take advantage of inexpensive tools to gather data and provide analytics. Names and taglines are critical to success.

Intellectual Property 245

Intellectual Property Social Media Angel Investor Metrics 245

Startup Professionals Musings

SEPTEMBER 13, 2023

Based on my years of experience as a business executive and consultant, I am convinced that most companies gradually lose their ability to be creative as they mature, and over time are overcome by new competitors and market changes. It takes a strong leader to pull such a business out of its downward spiral.

Agile 294

Agile Acquisition Analytics Restful 294

Startup Professionals Musings

NOVEMBER 4, 2015

The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. Every business and brand has unique requirements to fit into their market environment. Leadership brand development.

Leadership 120

Leadership Technical Review Due Diligence Valuation 120

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

Marketing 120

Marketing Viral Demand Channel 120

Startup Professionals Musings

AUGUST 12, 2022

In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. With the current data overload, we remember someone who does more than inform us.

Angel Investor 293

Angel Investor Viral Audience Social Media 293

Startup Professionals Musings

MARCH 12, 2013

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in his new book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. Customer retention with churn modeling. Insurance and mortgage underwriting.

Analytics 246

Analytics Retention Startup Social Media 246

Startup Professionals Musings

MAY 10, 2021

Experienced entrepreneurs will tell you that the initial idea is the easy part, and it’s the later implementation, and the competitive business marketing that are the real creative challenges. There is a tough balance here to achieve, since a large portion of starting and running a business requires analytical, logical thinking.

Analytics 428

Analytics Internet Entrepreneur Partner 428

Startup Professionals Musings

MAY 9, 2020

Many market research companies now use this data by ‘scraping’ the web to obtain detailed examples of the sentiment relating to particular issues, brands, products, and services. I will paraphrase here the keys ways he outlines that our lives are becoming increasingly datafied: Datafication of emotions and sentiment. Datafication of speech.

Social Media 312

Social Media Analytics Global Finance 312

Startup Professionals Musings

OCTOBER 18, 2010

I’ll put my money on one of the originals in the social media marketing game, my friend Lon Safko, who just published his Second Edition of the bestselling book, “ The Social Media Bible.” Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Implement metrics and analytics.

Social Media 238

Social Media Media Startup Social Network 238

Startup Professionals Musings

FEBRUARY 19, 2022

Rather than cave when things get tough, optimistic entrepreneurs go analytic, looking for pivots that keep their goals in sight. With-it”-ness takes work, like reading the right blogs every day, challenging yourself to stay abreast of the latest technology, and social media marketing. Be revered for an amazing positive attitude.

Advisory Board 348

Advisory Board Bandwidth .Net Social Media 348

Startup Professionals Musings

FEBRUARY 18, 2016

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in his newly updated book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. Customer retention with churn modeling. billion by 2020.

Analytics 120

Analytics Retention Social Media Campaign 120

Startup Professionals Musings

APRIL 13, 2019

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Get familiar with current social media tools, such as Google Analytics, Kissmetrics, and HootSuite analytics.

Social Media 199

Social Media Media Analytics Viral 199

Startup Professionals Musings

NOVEMBER 17, 2021

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in the updated version of his classic book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. Customer retention with churn modeling.

Analytics 248

Analytics Retention Social Media Startup 248

Startup Professionals Musings

NOVEMBER 11, 2019

Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers. Startups are in the best position to provide the analytics, and use them first. Look beyond today’s requirements for entire new market opportunities. Big data is mining the storage for knowledge.

Technology 243

Technology Social Media Analytics Cloud 243

Startup Professionals Musings

JANUARY 5, 2020

Customer expectations of a relationship and personalization are stretching every business today, and pervasive use and confidence in social media by customers can override all your image building and marketing messages. Use analytics to see why customers are buying, as well as what.

Customer 334

Customer Social Media .Net Analytics 334

Startup Professionals Musings

FEBRUARY 1, 2019

In today’s world of constant change and information overload via the Internet, content marketing and branding are often more important to success than product quality or technology. Contrary to a popular myth, word-of-mouth and viral marketing are not a substitute for more basic branding activities.

Differentiation 184

Differentiation Social Media Analytics Viral 184

Startup Professionals Musings

NOVEMBER 8, 2019

In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. With the current data overload, we remember someone who does more than inform us.

Angel Investor 255

Angel Investor Viral Audience Social Media 255

Startup Professionals Musings

APRIL 9, 2017

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Get familiar with current social media tools, such as Google Analytics, Kissmetrics, and HootSuite analytics.

Social Media 166

Social Media Media Cost Analytics 166

Startup Professionals Musings

MAY 10, 2019

Integrate social media into your overall marketing strategy. Most businesses need a mix of offline and online marketing, promotions, loyalty programs, and community involvement. Start by getting familiar with social media analysis tools, such as Google Analytics, Snaplytics, and SproutSocial.

Social Media 247

Social Media Media Reputation Viral 247

Startup Professionals Musings

OCTOBER 2, 2013

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Get familiar with current social media tools, such as Google Analytics, SproutSocial, and HootSuite analytics.

Social Media 252

Social Media Media Entrepreneur Metrics 252