Occam's Razor

JULY 1, 2008

This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. That's why multichannel analytics is so important. You struggle to get budget to hire Analysts or Marketers. You have already identified these two buckets (location, directions) in Omniture (or in Google Analytics !),

Analytics 116

Analytics Conversion Campaign Redemption 116

crowdSPRING Blog

JULY 24, 2018

Most small businesses and young startups can’t afford to hire marketers. That leaves those companies in a tough situation: they need to market to grow their business but they need to grow their business to be hire marketers. Search marketing. Google Adwords. Not impressed?

Social Media 48

Social Media Marketing Analytics Audience 48

Brandanew

JANUARY 8, 2016

2015 was a great year for Content marketers and brand owners. Social analytics and video marketing are likely to be the key marketing trends for 2016. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year.

Analytics 100

Analytics Social Media Marketing Media 100

Occam's Razor

JANUARY 7, 2007

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. This is sub optimal.

Technical Review 93

Technical Review Analytics Web Software Review 93

ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. In this article, you will learn how growth marketing compares to traditional marketing and its key components. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. What is growth marketing?

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

AUGUST 23, 2017

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. Like user personas, funnels, or any other marketing heuristics we’ve come up with, they aren’t 100% true to reality. As such, no two journey maps are exactly the same.

Customer 130

Customer Channel Design Retention 130

Startup Lessons Learned

NOVEMBER 7, 2008

Enable Google Analytics tracking. You just have to sign up for Google Analytics, get your account number, and plug it into your site. Dont worry about selecting particularly good keywords, if youre new to SEM. Use Googles built-in Analytics/AdWords integration, to track the effectiveness of each ad you run.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Occam's Razor

JUNE 4, 2012

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. My latest video was on how to find meaningful insights, faster, when performing paid search analysis with web analytics tools (rather than, say, the AdWords or Bing UI).

Analytics 127

Analytics Campaign Search Customer 127

This is going to be BIG.

FEBRUARY 26, 2010

Online Marketing Director, Knewton - New York, NY "I am 15. Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

ConversionXL

AUGUST 27, 2015

How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? Time Period Comparison in Analytics (and Why It’s Wrong). If asked to measure improvement in conversion rate due to optimization efforts, most people would point to Google Analytics. ROI is Difficult to Measure.

PPC 48

PPC SEM Technical Review Conversion 48

Startup Professionals Musings

APRIL 4, 2015

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Create an integrated conventional marketing and social media strategy. Don’t forget the metrics and analytics. Marty Zwilling.

Social Media 120

Social Media Media SEM Startup 120

crowdSPRING Blog

DECEMBER 14, 2016

If you’re moving slowly or have yet to implement search engine optimization (SEO) strategies as part of your overall marketing efforts, you’re falling behind your competitors. Let’s take a look at the top ten things you can do to make SEO an effective part of your 2017 marketing strategy: 1. image credit: hetemeel.

SEO 48

SEO Search Engineer Small Business 48

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. It is almost instantly accessible in any web analytics tool. So what is this mysterious metric? Web Analytics, CoreMetrics etc etc etc.

Metrics 120

Metrics Analytics PPC Campaign 120

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley.

Management 20

Management Analytics Technical Review Framework 20

Duct Tape Marketing

NOVEMBER 10, 2015

The 5 Types of Metrics Every Small Business Must Track written by John Jantsch read more at Duct Tape Marketing. I guess I should add you can grow a business without metrics a lot like you can win at roulette from time to time. Below are the five types of metrics every small business must rely on to navigate growth and profit.

Metrics 28

Metrics Small Business Analytics SEM 28

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? " ~ Web Metrics: "What is a KPI?

Analytics 124

Analytics Metrics SEM Web 124

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Clicks are also a simple measure that you can get from basic link tracking packages.

Technical Review 307

Technical Review Marketing SEM Campaign 307

Occam's Razor

AUGUST 28, 2006

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. My hypothesis is that.

Metrics 98

Metrics Analytics SEM Campaign 98

Eric Friedman

APRIL 23, 2014

It was during this time that I actually started this blog (when it was all about Marketing). thought to be effective by very hand wavy metrics such as “visibility” and “brand awareness” but it was impossible to really track. I soon realized that this type of advertising was not really accountable for clients.

SEM 83

SEM Advertising Metrics Analytics 83

ConversionXL

DECEMBER 13, 2022

Define your target metrics. Here’s the executive summary of the process we use at CXL: Heuristic analysis ; Technical analysis; Web analytics analysis ; Mouse-tracking analysis ; Qualitative surveys ; User testing and copy testing. Web analytics analysis is next. You’d be surprised by how many analytics setups are broken.).

Analytics 127

Analytics Technical Review Software Review Framework 127

Occam's Razor

MAY 19, 2006

Numerous studies have pointed out that while almost all Fortune 500 companies have great investments in "Web Analytics" they still struggle to make any meaningful business decisions. Here it what it says…… Our Goal: Highest value from Web Analytics implementation. The rule works quite simply.

Analytics 133

Analytics Web SEM Metrics 133

Startup Lessons Learned

SEPTEMBER 16, 2008

At Facebook we never did testing or looked at analytics. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. At Mint , Aaron (CEO) was very very methodical and even flew in his dad who is a usability expert.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Web Affiliate Metrics 60

Steve Blank

DECEMBER 7, 2010

Business schools teach aspiring executives a variety of courses around the execution of known business models, (accounting, organizational behavior, managerial skills, marketing, operations, etc.). What is market size? Come up with ways to test: is a business worth pursuing (market size). Where’s the market?

Wiki 311

Wiki Lean Management Business Model 311

crowdSPRING Blog

SEPTEMBER 14, 2014

SpyFu is a great tool that allows you to compare your own SEO/SEM tactics against those of your competitors. Mixpanel: An advanced analytics platform, Mixpanel allows users to drill down and better understand how visitors engage with your site. Do you manage your own keyword campaigns or work closely with the person who does?

Small Business 79

Small Business SEM Social Media Mobile 79

Cracking the Code

OCTOBER 10, 2008

Labels: SaaS , sales and marketing , software. Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Like SaaS products themselves, we now intend for these laws to be periodically refined through major releases to reflect the changing landscape of the SaaS world. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

crowdSPRING Blog

SEPTEMBER 20, 2010

Why you should consider using it: Although AdWords can be a powerful marketing tool for small business, more than half of small business owners stop paid advertising within six month of starting. If you want to learn more about search engine marketing, I suggest you read 10 Practical Small Business SEO and SEM marketing tips.

Small Business 102

Small Business Analytics Social Media Search 102

ConversionXL

SEPTEMBER 5, 2019

Customer personas are often talked about in marketing and product design, but they’re almost never done well. Where marketers tend to go wrong with user personas. You use them to make better marketing, product, and business decisions and to keep your customer top-of-mind when doing so. Table of contents.

Software Review 115

Software Review Design Agile Analytics 115

BeyondVC

MAY 18, 2007

I am not going to dive into the metrics here, but let me say that I still believe we are just in the second inning of this shift from offline to online advertising and that we should start looking for the next battleground. This means that the video and mobile stuff will be big but it is still way too early in those markets.

Internet 60

Internet RSS SEM Advertising 60

ConversionXL

MARCH 7, 2017

User personas are often talked about in marketing and product design, but they’re almost never done well. You use them to make better marketing, product, and business decisions and to keep your customer top-of-mind when doing so. They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc.,

Software Review 102

Software Review Design Agile Analytics 102

Occam's Razor

FEBRUARY 26, 2008

You know exactly what is necessary in order for your company to achieve Web Analytics 2.0 " Or sometimes " My manager simply does not get it / Analytics / Web / Me / Anything." Not Marketing. Be it for in vogue metrics like Conversion Rates or for metrics that should be in vogue like Abandonment Rates.

Management 68

Management Analytics San Diego Web 68

ConversionXL

DECEMBER 2, 2015

Define your target metrics. Web Analytics Analysis. Web analytics analysis is next. You’d be surprised how many analytics setups are broken. Google Analytics 102: How To Set Up Goals, Segments & Events in Google Analytics. Make sure you’re informing your larger goals with the analytics in this step.

Technical Review 48

Technical Review Analytics Framework Software Review 48

ConversionXL

SEPTEMBER 11, 2014

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. site analytics data. marketing material. Another worthwhile exercise is sitting down with the marketing team or sales team to discuss the descriptive language used to attract & close customers.

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

FEBRUARY 5, 2020

If you’ve worked in web analytics for a while, you’ve suffered the pain of building graphs and tables in spreadsheets and then, once a “decent” dashboard has been set up, trying to automate it. Or, perhaps, you’ve relied on in-product Google Analytics reports, with all their limitations. Our eyes are how we intake most analytics data.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

ConversionXL

JANUARY 22, 2015

You can’t rely on web analytics data – and just compare time periods – as everything changes. In addition to this, we tracked everything closely in Google Analytics and we could verify that conversions, revenue and sales were up and that the combined effect of all my work was a 21% lift in the overall conversion rate.

Analytics 48

Analytics SEM Metrics Conversion 48

marketingland.com

JULY 11, 2012

Search Marketing |. Analytics |. Email Marketing |. Affiliate Marketing. Column: Email Marketing Column. Flexible/fluid grids pose a problem for email marketers – while possible, complexity and consistent rendering are going to be at odds. Related Topics: Email Marketing | Email Marketing Column.

Email 49

Email Mobile SEO Search 49