Up and Running

APRIL 17, 2018

Retention: the customer is satisfied with your product and or your brand and continues to patronize your business. On the other hand, if the customer has already gone through the first part of the funnel and purchased a product from you, how can you maintain your relationship to increase retention and even turn your customers into advocates?

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

DECEMBER 2, 2020

Some bits and pieces could be found in Google Analytics, while other data was stored in BigQuery and ProfitWell. However, we split the Advocate stage into Activation, Retention, Trials, and Paid phases that contain information about product usage and sales. The Retention stage. Other metrics to monitor. The Sign-up stage.

Churn Rate 78

Churn Rate Analytics Retention SQL 78

Up and Running

SEPTEMBER 22, 2021

In addition to being acquired for cheaper than other acquisition channels, referred signups are more likely to make repeat purchases. Referred signups on average have a higher customer lifetime value (LTV) than non-referrals. Customers who sign up for a business following a referral have a 37% higher retention rate than non-referrals.

Programming 141

Programming Churn Rate Design Campaign 141

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. What are “pirate metrics?”. Growth marketers focus on the entire customer journey.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

AUGUST 19, 2014

This is work we do often over at Analytics Ninja , so I feel more than happy to provide this guide for ConversionXL’s readers. We’ve seen this again and again during the Google Analytics audits that we perform, and use of a Tag Management System certainly decreases this occurrence. See this post for further details and examples).

Analytics 133

Analytics Management Metrics HTML 133

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. customer retention ). Gather insights from Google Analytics. Supplement what you learn from surveys with custom reports from Google Analytics. Refer again to your customer research and analytics. Choosing a referral reward.

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

OCTOBER 13, 2015

In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. How does retention differ among different acquisition channels? Will this cohort help me improve that metric?”. How did that effect their average order value?

Conversion 48

Conversion Retention Acquisition Metrics 48

Austin Startup

FEBRUARY 1, 2018

Hard skills such as data analytics are essential to being successful as a product manager, but equally-valued are soft skills such as communication, collaboration and leadership. I usually ask an interview candidate a series of analytical questions to gauge intelligence and problem-solving ability.” from administration to politik?

Management 85

Management Product Technical Review Software Review 85

ConversionXL

AUGUST 24, 2021

Some companies refer to individuals carrying out general marketing tasks as marketing managers, while others distinguish the leaders in their marketing departments this way. In your day-to-day, that will look like tracking metrics for your campaigns while also keeping your ear to the ground in your industry and beyond.

Management 141

Management Marketing Campaign Social Media 141

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Up and Running

FEBRUARY 18, 2021

We’ll cover the following strategies: Retargeting and remarketing Partner programs A/B testing Customer retention Automated processes. For these queries, you have to choose your data source and date range as well as what metrics and dimensions you want to include. Customer retention. Retargeting and remarketing. Email campaigns.

Acquisition 127

Acquisition Cost Affiliate Customer 127

Occam's Razor

JULY 18, 2011

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Most good email providers will do this automatically for whatever web analytics tool you use.

Metrics 137

Metrics Campaign Email Marketing 137

Up and Running

SEPTEMBER 10, 2021

In its simplest form, a CRM will help you increase customer retention, which in turn increases profits. It automates simple tasks, sets reminders and checkpoints, and even allows you to integrate directly with other analytics platforms. Analytics and optimization. Organization and operations.

Management 116

Management Customer Software Review Technical Review 116

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. The metrics in SaaS sound a little different as well.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

APRIL 3, 2018

Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. Friends referring friends.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

MAY 1, 2019

Trend lines aren’t impressive if they track metrics that appear distant from business goals. Using someone’s preferred learning style increases knowledge retention. Myth 1: Using someone’s preferred learning style increases knowledge retention. If you’ve ever worked at an agency, you know the value of client education.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

AUGUST 21, 2014

That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. They refer to these differences as “ Red Flag” Metrics (or RFMs). Total number of logins also proved to be an important metric, though not as much so as the former two. The Research.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

MAY 27, 2022

The metrics. Vanity metrics are less important. By segmenting audiences based on Google Analytics and CRM data, you can create highly personalized ads to re-engage people that have shown intent. However, of the 83% of people who say they’re willing to refer new business to a company, only 29% of them do.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

OCTOBER 4, 2021

But if we consider that a journey map is built on the five stages of the customer lifecycle (awareness, consideration, purchase, retention, and advocacy), we can start to see how email contributes to a marketing strategy at every point. Building loyalty starts with what you do post-purchase and continues with retention emails.

Email 136

Email Customer Marketing Software Review 136

The Startup Magazine

MARCH 29, 2024

Omnichannel refers to delivering a unified and consistent brand experience across online and offline platforms, ensuring customers can seamlessly interact across all different touch points to provide that consistent user experience, and should be informative of our entire approach to marketing.

Marketing 119

Marketing Retention Channel Social Media 119

The Next Web

AUGUST 10, 2013

2) Add Google Analytics events everywhere. By firing events on every action, you can get metrics that track Call-to-Action buttons and compare their performance to find out which one can be optimized. You can also generate funnels to see customer retention and discover where they exit the website.

Cofounder 157

Cofounder Guerilla Startup Analytics 157

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

I wanted to expand on the practical and mathematical implementations of the cancellation rate I referred to in last week’s post. As a preamble to the metrics, it’s useful to know what you’re measuring and why it’s vital. Why cancellation rate is so important. Absolute number of cancellations per week.

Business Model 245

Business Model Metrics Engineer Technical Review 245

Steve Blank

FEBRUARY 26, 2020

What most founders don’t realize is: Every stage of a startup requires a different set of metrics and milestones and founder skills. You need to begin to “instrument” your customer acquisition process with analytics. What is some of the critical metrics that matter? That means you need metrics that prove you have it.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

The Startup Magazine

MARCH 28, 2021

When e-commerce first took off in the 1990s, web traffic was regarded as the most critical metric for measuring a website’s popularity. Other metrics to measure online performance did not yet exist. The number of visitors who land at a website is referred to as website traffic. Ways To Measure Website Traffic.

SEO 176

SEO Social Media Search Campaign 176

The Next Web

OCTOBER 28, 2013

The halo effect refers to how even though something has some minor flaws, the overall effect is positive and reassuring – and most importantly, trustworthy. 2) Heatmapping and metrics. Google Analytics offers a simple version of this; it’s called in-page analytics. Conversion and retention combined are the Holy Grail.

Analytics 135

Analytics Switzerland Design Retention 135

ConversionXL

MARCH 16, 2016

Net Promoter Score is a customer loyalty metric developed by (and a trademark of) Fred Reichheld, Bain & Company, and Satmetrix. These are your happiest and most loyal customers that are most likely to refer you to others. These customers are happy, but are unlikely to refer you to friends. Passives (7-8). Detractors (0-6).

.Net 48

.Net Metrics Retention Aggregator 48

ConversionXL

NOVEMBER 11, 2015

Adobe Analytics is part of Adobe’s Marketing Suite, and it’s a powerful platform. Formerly known as Adobe SiteCatalyst, the tool has pretty much everything you could want, including real-time analytics, mobile app analytics, funnel tracking, and Predictive Intelligence. It has the potential to be a fantastic tool.”.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? Secret To Winning Web Analytics: 10 Starting Points For A Fabulous Start! Starting Right!

Web 139

Web Analytics eCommerce Campaign 139

ConversionXL

AUGUST 15, 2017

You can do it with nothing more than Google Analytics, a spreadsheet, and some simple math. Once you do have a significant amount of traffic coming in (the number can vary, but a good ball park is when you hit 10k visits per month), then you can move on to the other metrics – like leads, conversion rate, and revenue.

Marketing 126

Marketing Analytics Conversion SEO 126

ConversionXL

AUGUST 15, 2017

You can do it with nothing more than Google Analytics, a spreadsheet, and some simple math. Once you do have a significant amount of traffic coming in (the number can vary, but a good ball park is when you hit 10k visits per month), then you can move on to the other metrics – like leads, conversion rate, and revenue.

Marketing 92

Marketing Analytics Conversion SEO 92

practicetrumpstheory.com

JULY 14, 2010

First, what is an actionable metric? An actionable metric is one that ties specific and repeatable actions to observed results. This distinction carries over to metrics too. For example, spending a ton of effort to drive sign-ups for a product with very low retention is a form of waste.

Metrics 51

Metrics Lean Retention Startup 51

Hearpreneur

JULY 10, 2015

We use a hybrid approach of using data analytics and expert human recommendations to pick flavors, and through this approach, we’ve had great success in member retention. At Zeeto we’ve created a reporting platform to track our key metrics and daily financial progress and give all employees viewing access. 2) Facebook Ads.

Entrepreneur 48

Entrepreneur Software Review Technical Review Small Business 48

ConversionXL

JANUARY 14, 2016

The Real Metric: Install-to-[Value]. So we’ve established that focus is shifting from installs to retention , engagement, and lifetime value. If retention, engagement, and lifetime value are goals, determining which in-app events to measure is the means. After all, you can’t pay your bills with installs. Let’s explore.

Mobile 48

Mobile Conversion Retention Campaign 48

steveblank.com

JULY 8, 2011

Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

blog.expensify.com

APRIL 24, 2012

Had I known it was going to take the internet by storm I probably would have been a bit more careful with my word choice (especially referring to.NET as a language, doh!). The title is CEO Friday and you referred to David as a recruiter? Saturday edit : Wow, this post has hit quite a nerve. March 26, 2011 at 4:47 am. Haters gonna hate.

Java 107

Java PHP Software Review Coder 107

ConversionXL

APRIL 6, 2016

Claire Vo: CRO Metrics for Performance and Insight. Wrong Success Metric (OEC). Revenue is usually a good metric to use to evaluate effectiveness of test. Stephen Pavlovich: SaaS Optimization – Effective Metrics, Process and Hacks. Strategy & Testing: The a-ha moment is the tipping point for retention.

Retention 48

Retention Algorithm Software Review Conversion 48

Duct Tape Marketing

MAY 25, 2018

He is the founder and CEO at Bounce Exchange, a people-based marketing consultancy that helps organizations increase their online conversion rates, and we are gonna talk about what is, in at least May of 2018, the most talked about topic it seems like, something called the General Data Protection Regulation, or as we fondly refer to it, GDPR.

Marketing 65

Marketing Europe Canada Email 65