SoCal CTO

AUGUST 4, 2011

SEO for Startups )? What are your key Startup Metrics ? Refer a friend? SEO Support - will URLs need to be well formed? Will back-end support for SEO be needed? Analytics/Metrics - what are the key startup metrics that you will need to track? Beyond simple web analytics, what is needed?

Developer 384

Developer Founder Viral Oauth 384

ConversionXL

JUNE 16, 2022

A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. Each person in the content team will refer to this section to find out their role and responsibilities in the overall workflow. Google Analytics and CRM) used to track them. Usage policies.

Campaign 149

Campaign CTO Marketing Social Media 149

Occam's Razor

JANUARY 2, 2013

In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. My postulation is that by this time next year the tool will be almost unrecognizable. [My

Analytics 159

Analytics Search Campaign eCommerce 159

Both Sides of the Table

JULY 16, 2013

It is what is commonly referred to as “vanity metrics” as in, “Look at how many more followers I got us! has announced that it has built a visualization and analytics tool for marketers at agencies , brands or frankly any business that has a need to more effectively run social campaigns. End of story.

Technical Review 307

Technical Review Marketing SEM Campaign 307

ReadWriteStart

JULY 7, 2021

Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another. An integrated referral program – where existing customers get points and rewards for referring the courier service app to new users.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

ConversionXL

JUNE 27, 2016

Web analytics analysis is a big part of that. Why Web Analytics Analysis Is Important. Web analytics analysis is a key part of the ResearchXL model. Now, there are four main reasons you want to include web analytics analysis in your conversion research process… Ensure your data is reliable and accurate.

Analytics 72

Analytics Web Technical Review Conversion 72

ConversionXL

OCTOBER 16, 2022

Get seen with SEO-driven content marketing Conclusion. Basic metrics like deals completed and revenue generated don’t measure customer acquisition success. Customer Lifetime Value (LTV) refers to the total revenue you expect a customer to generate during their stay with your business. Get seen with SEO-driven content marketing.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

crowdSPRING Blog

DECEMBER 14, 2016

Image Source: SEO Linkbuilding. If you’re moving slowly or have yet to implement search engine optimization (SEO) strategies as part of your overall marketing efforts, you’re falling behind your competitors. For example, SEO typically takes months to implement properly. Set Specific Goals.

SEO 48

SEO Search Engineer Small Business 48

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Retention 113

Retention Marketing Acquisition Channel 113

Occam's Razor

SEPTEMBER 20, 2010

So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more? You have purchased banner ads in various Android applications using AdMob to target high value analytics decision makers. You are using Google Analytics to track all you display campaigns.

Analytics 122

Analytics Software Review Campaign Flash 122

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools.

Search 154

Search SEO Analytics Engineer 154

Occam's Razor

JULY 12, 2010

In this blog post I want to share four analytics tools that I have been playing with for a while… tools that solve an interesting problem… tools that point to what might be in terms of our near term analytical future… and in almost all cases they don't even know! First Some Context. Say it ain't so! :).

Analytics 96

Analytics Viral Web Mobile 96

ConversionXL

MARCH 3, 2016

The same is true of your data in Google Analytics. Many Google Analytics custom reports are configured incorrectly. More often, Google Analytics configurations are broken, rendering custom reports even less effective. Before you begin experimenting with custom reports, conduct a Google Analytics Health Check. Tweet It!].

Analytics 48

Analytics Customer PPC Metrics 48

Up and Running

APRIL 17, 2018

Implement SEO best practices. Using SEO best practices is like putting a bright, flashing neon sign on your storefront. SEO, or search engine optimization, makes your website and its content more visible to search engines. SEO, or search engine optimization, makes your website and its content more visible to search engines.

SEO 80

SEO eCommerce Analytics Software Review 80

YoungUpstarts

JUNE 9, 2013

Critical roles include a director, community manager, blog editor, blogger(s), channel specialists, SEO specialists, photographers/videographers, producers, and analytics specialist. “ Social Marketology ” provides a useful and practical reference for folks tasked with social media marketing in their organizations.

Technical Review 159

Technical Review Social Media SEM SCRUM 159

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

MARCH 25, 2020

If I need to find an article on creating a custom dimension in Google Analytics, I don’t care if you published it five years ago. M” Mistakes are those that, in the reference publishing world, would get you a bad review, and bad reviews tank sales. “m” At the moment they need an answer, they search Google and find you.

Analytics 68

Analytics Metrics Technical Review Search 68

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. How do you measure SEO performance on a page level? I'd like to know how well my seo efforts for a particular pages have performed. Log into the Advanced Segmentation tool in your web analytics tool.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

DECEMBER 16, 2020

Every SEO analyst gets this question. And every business investing in SEO uses keyword rankings to judge performance. Or is everyone paying attention to the wrong metric? SEO is one tiny piece of the larger marketing puzzle. How, then, can you evaluate the effectiveness of your SEO campaign?

Search 174

Search SEO Analytics Engineer 174

The Next Web

MARCH 2, 2014

SEO is one of the more common methods of driving relevant visitors to your website that convert into paying customers, since they are most likely interested in purchasing your products or services. Use this metric for success to best understand if your business is growing traffic from new visitors, existing visitors or both.

SEO 159

SEO Analytics Social Media Metrics 159

The Startup Magazine

MARCH 28, 2021

When e-commerce first took off in the 1990s, web traffic was regarded as the most critical metric for measuring a website’s popularity. Other metrics to measure online performance did not yet exist. The number of visitors who land at a website is referred to as website traffic. Ways To Measure Website Traffic.

SEO 176

SEO Social Media Search Campaign 176

Duct Tape Marketing

JUNE 19, 2018

Google Analytics : This is a free tool that allows businesses to understand their traffic and other relevant data. I usually click on Alternate Methods (see image to the right) and select Google Analytics because this seems to be the easiest way to verify if your analytics account is already set up. Wait a few days!

Search 76

Search Analytics HTML Technical Review 76

ConversionXL

DECEMBER 3, 2018

The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. It looks and feels very different from content optimized for search since it isn’t beholden to any SEO tactics like word count and keyword density.

B2B 133

B2B Marketing SEO Search 133

Up and Running

FEBRUARY 28, 2017

They may understand the value of SEO, but often assume it is too expensive or too time-consuming to learn and implement. The fact is, SEO can be done fairly simply through the use of online tools and reading online discussion boards, articles, and YouTube videos. I know what you’re thinking: SEO tools are way too expensive!

SEO 60

SEO Small Business Analytics Search 60

ConversionXL

MAY 1, 2019

Trend lines aren’t impressive if they track metrics that appear distant from business goals. Under “How it works,” however, a narrated video references the challenges of “managing your business.” Trend lines aren’t impressive if they track metrics that appear distant from business goals.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

AUGUST 19, 2016

Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. Some marketers try looking at conversion as a solo metric of determining how their CTAs perform on mobile. Image Source. Cross-Device Attribution.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Occam's Razor

JUNE 4, 2012

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. My latest video was on how to find meaningful insights, faster, when performing paid search analysis with web analytics tools (rather than, say, the AdWords or Bing UI). Criminal behavior.

Analytics 127

Analytics Campaign Search Customer 127

ConversionXL

MAY 19, 2020

How long it takes a new customer to realize this value has a significant impact on how happy they are with the purchase they’ve made (and, correspondingly, how likely they are to ask for a refund, refer you to others , or leave a positive review ). Show your work.

Differentiation 129

Differentiation Sales Email Metrics 129

steveblank.com

JULY 8, 2011

Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly. Let's go!

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

MARCH 3, 2021

At CXL, we wanted to work to build an authoritative marketers database that wasn’t based on superficial metrics, or simply rehashing the big names of today. Create the go to resource for marketers to reference so they can know exactly who they can connect and learn from for specific marketing advice.

Marketing 105

Marketing Database Social Media Naming 105

Brandanew

JUNE 15, 2015

It is a marketing technique developed by startups using creativity, analytical thinking and social metrics to sell products and gain exposure. Growth hackers are basically professionals who make use of SEO, website analytics, content marketing and A/B testing to create and execute a low cost marketing strategy.

Viral 100

Viral Marketing Social Media SEO 100

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Gather insights from Google Analytics. Supplement what you learn from surveys with custom reports from Google Analytics. Refer again to your customer research and analytics. Finally, make sure questions are open-ended.

Acquisition 22

Acquisition eCommerce Cost Customer 22

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish. Come back here.

Analytics 125

Analytics Web Customer SEM 125

Up and Running

AUGUST 31, 2021

Brand awareness generally refers to how familiar people are with your company and your products or services. If you want to use social media to measure brand awareness spread, reach is a great metric to look at. What is brand awareness? How many customers have heard of your name before? Different types of brand tracking tools.

Small Business 122

Small Business Social Media Campaign Search 122

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

gigaom.com

JUNE 18, 2012

Social is the new SEO. SEO is still a major traffic driver for publishers, but search is search is slowly losing its grip — constituting less than 50 percent of traffic sent to publishers — to an exploding number of social referrers. Multi-page stories, which tend to have mulitple URLs all referring to the same story.

Viral 50

Viral Technical Review Social Network SEO 50