Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. It is not just a business book, though every dna strand in this book is more about online marketing than online analytics.

Analytics 71

Analytics Web Technical Review Metrics 71

YoungUpstarts

JANUARY 5, 2021

Who will design your website and do your marketing/social media. Make sure your website is easy to navigate and easy to use both on a computer and on a mobile device. Create an outstanding social media presence that features updates and what’s new. Pay attention to analytics. PPC; pay per click.

PPC 246

PPC Social Media Business Plan Internet 246

YoungUpstarts

JULY 26, 2020

Plan Your Social Media Presence. There are countless ways to grow your social media presence. Use social media management tools to save more time. The key is to stay well in control of your social media accounts rather than letting them control you. Employ Analytics.

Social Media 147

Social Media Cloud PPC Mobile 147

The Startup Magazine

FEBRUARY 7, 2021

This only cost them less than $3 if they use social media platform for marketing. Social media engagement, SEO, and Content Marketing are time-consuming. The analytics of digital marketing will help you to allocate the marketing budget. You Can Connect With Mobile Customers through Digital Marketing.

Social Media 136

Social Media Marketing Advertising Campaign 136

ConversionXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 106

Analytics Metrics Channel Campaign 106

YoungUpstarts

MARCH 16, 2017

You will need to determine if they are searching using a mobile phone, a tablet or a personal computer. Google Analytics uses AI to process natural language, which will help you find the information that you are looking for quickly. PPC is Essential. Take time to learn who your audience is and what they are looking for.

Algorithm 127

Algorithm Artificial Inteligence Search Engineer 127

ConversionXL

MAY 11, 2013

For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. 1 – Esurance Improves Mobile Traffic By 200%. image source. But what if you wanted to go even further? image source.

Analytics 116

Analytics Phoenix PPC Campaign 116

crowdSPRING Blog

DECEMBER 14, 2016

Tip: One of the most important tools for any effective SEO strategy is website analytics. There are many paid options for website analytics. We like and use Google Analytics. Once you’ve taken care of analytics, you’ll want to identify some tools that will help you with keywords. Research Keywords.

SEO 48

SEO Search Engineer Small Business 48

ConversionXL

JULY 25, 2016

Google might be the holy grail of analytics, and there’s little question that you need it plugged in if you want to track your website’s success. But that doesn’t mean Google Analytics is telling you the full story. In fact, your analytics could be telling you outright lies. Hidden Social Media Traffic.

Analytics 48

Analytics Social Media Channel Campaign 48

searchengineland.com

MAY 30, 2012

Mobile Search. Search & Analytics. Search & Social. Social Media. What is Social Media Marketing. Social Media Columns. How To: Social Media Marketing. Social Media Marketing Library. Our Social Media Marketing Events. How To: Analytics.

SEO 54

SEO SEM Social Media Search 54

Women Entrepreneurs Can

FEBRUARY 8, 2022

Leverage Social Media. You are missing out if you are not active on social media. Most businesses rely on organic social media as a significant part of their marketing strategies. More than half of the entire population uses at least one of the social media platforms.

Social Media 52

Social Media Reputation PPC Advertising 52

crowdSPRING Blog

OCTOBER 10, 2018

Before founding MobileMonkey, Kim founded WordStream , the world’s leading PPC (pay-per-click) marketing platform managing over a billion dollars of annualized ad spend for tens of thousands of businesses. Messaging has eclipsed social networks in popularity. After all, people are mostly seeing these messages on a small mobile screen.

Marketing 87

Marketing Software Review Campaign Widget 87

Occam's Razor

AUGUST 11, 2015

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. Social Media Performance Analysis. Seven more!

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

SEPTEMBER 30, 2013

Behavior covers everything that happens after the person lands on our mobile or desktop site. Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. The Optimal Social Media Investment Strategy. 6: The World's Greatest Social Media Strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

DECEMBER 6, 2010

While I am using Google Analytics here, you can do custom reporting in pretty much any tool you have access to, be it Yahoo! Web Analytics or Site Catalyst or WebTrends.]. #1: Here's how you can get this report: Log into Google Analytics. It will open in Google Analytics. Click on Mobile Traffic (or whatever) and.

Analytics 125

Analytics Web Customer SEM 125

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? How To Excite People About Web Analytics: Five Tips.

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! There are four reasons, again from Web Analytics: An Hour A Day, from 2008 (!): This has never been true – not even for people who use the same analytics tool. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

OCTOBER 31, 2011

If you use Omniture's Site Catalyst or Google Analytics or whatever, they do a good job of collecting clean data into those two segments. But Mobile is a platform. The analyst recommended a higher investment in Mobile based on this graph!]. Ditto for Social Media. Making that green graph useless.

Salary 130

Salary Analytics Green eCommerce 130

YoungUpstarts

DECEMBER 28, 2015

According to the study, 3 out of 4 marketers in Asia use mostly inbound strategy, such as SEO, content creation, social media, and lead generation to drive ROI. If it’s in your budget, online outbound marketing tactics like promoted posts and PPC are actually great supplements to those more effective inbound marketing efforts.

Asia 100

Asia Las Vegas Marketing Technical Review 100

Occam's Razor

JULY 1, 2013

Would you believe me when I say that your digital analytics data, from Google Analytics or WebTrends et. We do have A LOT of data in our analytics tools. But sometimes going outside our analytics tools can yield non-normal insights that can deliver a competitive advantage. Neither is an example of just site analytics.

Search 135

Search Analytics PPC Green 135

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . What about social media support?

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravaging data.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

FEBRUARY 26, 2020

This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

The Startup Magazine

SEPTEMBER 12, 2023

Increase your site’s credibility and traffic by using off-site search engine optimisation strategies like link building and social media sharing. Consider technical SEO factors like page load times, mobile friendliness, and site architecture. Create intuitive mobile applications for end users.

Channel 133

Channel Social Media Marketing PPC 133

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). than multi-channel attribution modeling. It is a pretty easy question to answer.

Channel 161

Channel Analytics Campaign Conversion 161

The Startup Magazine

MARCH 28, 2021

The most well-known, without a doubt, is Google Analytics. Some other important metrics to consider while measuring website traffic include: Numbers of sessions: It includes assessing how successful traffic-building strategies (SEO, PPC, etc.) Make sure your website is mobile-friendly. Ways To Measure Website Traffic.

SEO 177

SEO Social Media Search Campaign 177

ConversionXL

MAY 19, 2016

She might turn to social media, look at more car insurance providers, go into the office, read online reviews, sign up for a newsletter first, etc. Gone are the days of simple funnels and so there are many external factors that influence a purchase decision, such as content marketing or social media.

Analytics 78

Analytics Metrics Channel Software Review 78

Occam's Razor

JULY 6, 2015

Phase one, steps one through five, here: The Complete Digital Analytics Ecosystem: How To Win Big.]. Dive just a little bit into the PPC or Display teams/agencies. Optimize your Do content to meet the challenges of digital – mobile and desktop. Just open Google Analytics. This one stinks less. Let's try again.

Marketing 60

Marketing Framework Metrics Audience 60

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Don't open Google Analytics or Yahoo Web Analytics yet! No tweeting for help.

Web 138

Web Analytics Technical Review Affiliate 138

The Startup Magazine

OCTOBER 16, 2023

Unlike other forms of digital marketing like social media advertising or PPC that provide short-term results, SEO is a strategic process that helps in establishing a lasting online presence. An adept SEO agency knows how to harness social media channels to drive more traffic to your site and improve online visibility.

SEO 88

SEO Metadata Lead Generation Startup 88

Duct Tape Marketing

MARCH 12, 2013

But then online channels, social behavior and customer voice came along and fragmented even the best attempts at integration. Suddenly brands had to deal with dozens of new channels and things such as mobile shoppers and consumers armed with the ability to talk back and publish information, images and reviews about brands.

Marketing 69

Marketing Social Media Public Relations Channel 69

ConversionXL

MAY 29, 2013

But now that it’s getting more and more difficult to make money via AdWords and other PPC channels, boosting conversion rates on your landing pages is more important than ever. Social media sharing widget? 14 It’s not optimized for mobile devices. Create a proper landing page for PPC traffic. . #18

PPC 132

PPC Mobile Conversion Stock 132

VC Cafe

JANUARY 20, 2014

In 2014, those bucks will flow toward content marketing, social media lead-gen and analytics tools. These quants work with more vendors than ever, while building their own customized analytics engines. The emphasis on technology has changed the perception of the CMO. CMOs such as Lynn Vojvodich at Salesforce, Marty St.

B2B 111

B2B Technology PPC Marketing 111

Occam's Razor

OCTOBER 19, 2010

What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. Web Analytics 2.0. This blog post is about web analytics 2.0. Of course tools. Don't be.

Analytics 135

Analytics Web Non-Compete Campaign 135

Duct Tape Marketing

JULY 20, 2017

Your company has put effort into marketing to get your visitors to your site, perhaps through pay per click advertising, sending out email campaigns or having a successful social media presence. Mobile responsive. Make your Page Mobile Friendly. Match Landing Page with PPC Ads. Mobile Responsive.

Sales 48

Sales PPC Lead Generation Mobile 48