ConversionXL

MAY 27, 2022

For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. But how many of these leads are marketing qualified leads (MQLs) and how many are people with no buying authority looking to learn a bit about SEO? Analytics platforms. How much do demand generation managers earn?

Demand 95

Demand Management B2B Campaign 95

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 8, 2011

99.9996253% of Web Analytics reports produced are utterly useless. partly because they are out of the box standard reports that web analytics vendors create for “average” people (and we both know that you are not average!), Here’s a blog post: 3 Awesome, Downloadable, Custom Web Analytics Reports. do visitors value more?

Customer 122

Customer Analytics Metrics SEO 122

Occam's Razor

SEPTEMBER 19, 2011

We'll measure Revenue, Profit (the money we make less cost of goods sold), Expense (cost of campaign), Net (bottom-line impact). If the company did both things, revenue was $12. Compared to the control group, revenue went from $12 to $10. 17% reduction in revenue, 23% negative net impact to the bottom-line.

.Net 119

.Net Campaign Analytics Channel 119

Up and Running

AUGUST 21, 2014

You need to track pre-purchase, post-purchase, and then overall business analytics. In terms of driving traffic in the pre-purchase funnel, you will want to separate your funnel between paid traffic and SEO traffic. From an SEO perspective, you can go and use Google Tools and find out how many people search on certain keywords.

Metrics 84

Metrics Startup Churn Rate Forecast 84

Occam's Razor

JULY 6, 2015

We can entertain them, inform them, and provide utility (AND fulfill their commercial needs – hurray revenue!!!). Those that have long-term revenue resulting engagements with us. Phase one, steps one through five, here: The Complete Digital Analytics Ecosystem: How To Win Big.]. Think of what SEO does.

Marketing 60

Marketing Framework Metrics Audience 60

Occam's Razor

JANUARY 4, 2022

The paper from the respected body made me open PowerPoint and create a visual that would make the case for never identifying Conversion Rate or ROAS the Most Important KPI in your company / practice of analytics. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. Hopefully. :).

Conversion 127

Conversion Analytics .Net Metrics 127

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. The thing is that SEO is going to get increasingly harder. If you’re still doing SEO by optimizing for keywords, you should know: it’s not 2008 anymore. And then throw the traffic in the garbage.

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

SEPTEMBER 30, 2008

But if Thanksgiving this year was $15 mil revenue and last year was $10 mil then is that good? So talk to your Marketers, Boss, Cleaning Lady, the dudette you replaced at half her salary! Let's say I did lots of things to drive SEO from Nov 2007 to May 2008. Five Rules for High Impact Web Analytics Dashboards.

Analytics 68

Analytics Metrics Search Florida 68

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

APRIL 29, 2013

1 Search Results Ranking = SEO Success. You end up paying substantial amounts of money to your analytics/big data vendor – for questionable value. 1 Search Results Ranking = SEO Success. Much money is spent on all kinds of demands to SEOs, big or small, which results in all kinds of shenanigans to try and get to #1.

Metrics 166

Metrics Marketing Search SEO 166

sivers.org

JUNE 25, 2010

Dont make cheap skate equity offers, with programmer getting equity share of first employee and salary of founder(nothing or next to nothing). If you really believe that you can educate a client to speak in logical, analytical terms like this then you are either lucky to have met clients sent from heaven or are daydreaming.

CTO Hire 84

CTO Hire Hiring Software Review Technical Review 84

Occam's Razor

NOVEMBER 2, 2015

Economic Value (EcV) is the value of short and long-term revenue and cost savings. The causal impact does not have to be on Revenue. An example of the implication: Don't expect short term sales/revenue from any social participation. Bonus: YouTube Marketing And Analytics: A Primer For Magnificent Success.

Social Media 60

Social Media Media B2C B2B 60