The Customer Development Manifesto: Reasons for the Revolution.
Steve Blank
AUGUST 31, 2009
A process to give the founders continuous customer interaction – from day one – is essential. And that also means giving marketers a good understanding of tech as any development effort is inevitably anchored in 3 things: customers, competitors, and capabilities. 3 , on August 31, 2009 at 12:48 pm Said: [.]
Let's personalize your content