Email Deliverability: Get into More Inboxes, More Often
ConversionXL
AUGUST 11, 2020
One easy, effective way to reduce the likelihood of your emails getting tagged as spam is to encourage new subscribers to add your email to their address book. Reverse DNS and Domain-Based Message Authentication, Reporting, and Conformance (DMARC). It won’t guarantee delivery, but it gives you added protection in the eyes of your ESP.
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